Monday, September 19
9:00 AM - 10:15 AM
Track II:
Embracing the Connected Consumer - Entertainment, Content and Technology - From the Digital Home to the Mobile and Wi-Fi Universe
In the four years since the burst of the technology bubble, an amazing thing has happened, the technology industry has once again, perhaps more quietly this time, transformed the relationship of the consumer to communications, media, entertainment and technology. . Whether it’s a wirelessly connected home comprised of unlimited content via DTV and HDTV, PDAs, laptops, desktops PCs, a Set-Top connection, IM devices or telephony system; a broadband mobile device, a fully loaded media friendly car, a broadband workspace or public space, the consumer is connected all the time, sending or receiving information and content. In this session, we will explore what it means to create and enable that fully connected universe.
Claudia Ceniceros, Senior Director, Media and Content Strategy, Cisco Systems, Inc.
Scott Smyers, Chairman, DLNA Board of Directors, Vice President, Network and Systems Architecture Division, Platform Technology Center of America, Sony Electronics
Tom Powledge, Director, Product Management, Consumer and Client Product Delivery, Symantec Corporation
Julian Humphreys, Vice President, Marketing, TV & STB, Philips Semiconductors
Tami Guy, Vice President, Marketing, Internet Home Alliance, and Worldwide Consumer Marketing Strategist, Hewlett-Packard
Trevor Kaufman, CEO, Schematic
Brian Cooley, Editor-at-Large, CNET.com, Moderator

Tami Guy, Vice President, Marketing, Internet Home Alliance, and Worldwide Consumer Marketing Strategist, Hewlett-Packard: Tami has 17 years of experience in the computer hardware and software industries. She has spent the last 11 years at HP in a variety of sales, marketing and channel strategy positions that span both the commercial and consumer market segments. In her current role, she is responsible for working across product organizations within HP to develop cohesive marketing objectives and strategies that are then implemented on worldwide and regional levels. Before joining HP, Tami worked at Microsoft and Apple Computer in various sales and marketing positions. Tami holds a bachelor's degree from Pepperdine University.

Claudia Ceniceros, Senior Director, Media and Content Strategy, Cisco Systems, Inc.: Claudia Ceniceros directs Cisco’s media entertainment initiatives and cross-divisional efforts in digital media strategy and business development. Claudia identifies investment opportunities in leading-edge companies in networked entertainment and is charged with communicating the company’s digital media vision and strategy to partners. Before assuming her current duties, Claudia ran corporate public relations at Cisco. Prior to joining Cisco, Claudia was vice president of corporate communications for Acclaim Entertainment, a developer and publisher of software for a variety of gaming platforms. She also held executive positions at ABC Television Network and Robinson Lerer & Montgomery/Sawyer Miller Group. At ABC, she launched network initiatives such as the World Cup HDTV programming and "Disney's One Saturday Morning." At Robinson Lerer & Montgomery, she managed entertainment accounts that included Time Warner, Six Flags, Nickelodeon, MTV Europe, Philips Media and The Special Olympic Games. Claudia graduated from the University of Illinois, Chicago, with a B.A. in philosophy and political science. Memberships: PR Seminar 2004, Arthur W. Page Society 2004, and Global Communication Forum 2003-2004.


Scott Smyers, Chairman, DLNA Board of Directors, Vice President, Network and Systems Architecture Division, Platform Technology Center of America, Sony Electronics: Mr. Smyers serves as the chairman of the Board of Directors of Digital Living Network Alliance and as President of DLNA Corporation. Aside from his DLNA duties, Mr. Smyers is also Vice President of the Network and Systems Architecture Division of the Platform Technology Center of America at Sony Electronics. Mr. Smyers’ particular area of focus is system architecture, system I/O and interfaces. Through his leadership as chairman of the 1394 Trade Association's AV Working Group over the course of seven years, Mr. Smyers has served a pivotal role in bringing about a suite of standards that define consumer device discovery and control. Mr. Smyers now also serves as the Chairman of the CE Linux Forum Steering Committee, and has in the past served as CTO and member of the Board of Directors of the 1394 Trade Association and on the UPnP Steering Committee. Mr. Smyers holds a BA in Physics and Philosophy from Cornell University

Tom Powledge, Director, Product Management, Consumer and Client Product Delivery, Symantec Corporation: Tom Powledge is the Director of Product Management for the Consumer and Client Product Delivery team at Symantec, and is responsible for the management of the entire line of Norton consumer products. Powledge's team determines product strategy, analyzes industry trends and customer needs. His team is also responsible for competitive assessment, product positioning and pricing. Powledge joined Symantec in 1995 and served as product manager for both Norton Utilities and Norton SystemWorks. He also led the product strategy team in searching for new business opportunities for Symantec. Powledge has nine years in the industry and holds a bachelors degree from the University California Santa Barbara.

Julian Humphreys,
Vice President, Marketing, TV and STB, Philips Semiconductors: Julian Humphreys is vice president, marketing, TV and STB (set-top box) of Philips Semiconductors. In his position he is responsible for marketing the system portfolio of products addressing the total market of TV and STB, including the mature analog product ranges as well the new digital markets, matrix displays and the reception of digital broadcast in TV and STB. He began his current position in July 2003. Humphreys, based in Southampton, UK, has been with Philips since 1987 when he began working on the development of PowerMOS transistors. He was then responsible for systems and applications for power products before moving into product marketing. He became the international product marketing manager for video products within the Consumer semiconductor business in 1998, marketing the one-chip TV family and the launch of the first Ultimate One Chip. In 2001 he became general manager of the Digital TV sector, working on the first integrated digital TV systems. A British national, Humphreys holds an honors degree in electronics and a Ph.D. in semiconductor physics from the University of Liverpool in the UK. Humphreys was born in 1962 and is married with three children.

Brian Cooley,
Editor at Large, CNET.com: CNET's Editor-at-large Brian Cooley lives with technology, reporting on its best uses to make your life more efficient, fun and productive. He's our resident expert on what happens when the rubber meets the road in consumer electronics and personal technology. He first became known as "The Voice of Technology" through his work on CNET Radio. Now, after nine years at CNET, he bridges the gap between technology and the real world in his online video reports that show what works, what doesn't and how to make it all fit in your life -- not just in theoretical market demographics. Most recently, Cooley was asked to create a helpful series called "CNET Tips for Digital Living" where he explains HDTV and home theater systems, and provides tips to help consumers choose the products that will best fit their lifestyles. Through a partnership between CNET and Premier Retail Networks, Inc. Cooley reaches out to new technology-interested consumer segments offline by showing them the value of his expertise while they are making complicated and expensive purchase decisions. The videos are shown in television departments in leading nationwide retailers including Best Buy, Circuit City, and Sears. In between producing product videos, Cooley speaks at several conferences and appears on several broadcast outlets including CNN Headline News, CNBC, MSNBC, KPIX (SF/Bay Area CBS Affiliate), and KRON (SF/BayArea Channel 4). He is also often called upon by print publications to offer his advice on the latest technology products and trends. Earlier in his career, Cooley served as news director at broadcast market leaders KMEL/San Francisco and KKBT/Los Angeles. Just prior to joining CNET, he was morning host and Web evangelist at KPIX /San Francisco, where he built Westinghosue Brodcasting's first station Web site.

Trevor Kaufman, CEO, Schematic: Trevor began Schematic after founding and serving as co-CEO of Kaufman Patricof Enterprises (KPE), a successful New York-based Web design and consulting firm backed by Grey Advertising. Trevor was one of the pioneers of Web site design and has seven years experience managing Internet production teams and creating software applications for the Web, first for Voyager, a pioneering and highly acclaimed New York new media publisher, and then at KPE. He has personally produced some of the Web's most important projects, including an online tour for Paul McCartney, CBS's first network-wide Web site, and the online campaign strategy and site for the President and Vice President in the 1996 national election. Trevor has been featured as a regular technology commentator on television and in numerous magazines and trade publications for his groundbreaking work, including recognition as one of Newsweek's "Net 50: The Fifty People Who Matter Most on the Internet." He is a graduate of the University of Virginia.