Tuesday, September 20 10:45 AM - Noon Track III: Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content Every year brings a "hot button topic" to the industry and this year we return to the days of 1999 and the expectation of the integration of broadband and television. The only difference in the six-year fast forward, is that in 2005, half the homes in America have broadband. In 1999 there was zero penetration of broadband. Today, broadband in the home is a necessity for school, work, communications and entertainment. America is both a broadband nation and a TV nation. The integration of those two technologies is now a necessity and a reality. As the industry moves forward, a real possibility exists that the integration of broadband into the TV – set-top experience may become the primary consumer entertainment, technology and communications experience in the home – and into all devices at all times. In this session, we are pleased to begin and move forward that discussion. Channing Dawson, SVP Emerging Media, Scripps Networks Ben White, Vice President, Digital Media, MTV Networks Adam Bain, Vice President, Technology & Production, Fox Sports Interactive Greg Demetriades, CEO, Continental Vista Broadcasting Group Claire Cowart, SVP Business Development, Court TV Tanya Van Court, VP Broadband, ESPN Todd Tarpley, Vice President, Content and Packaging, Digital Media, Rainbow Entertainment Services, Moderator Claire Cowart, Senior Vice President, Business Development & Strategy, Court TV. In her current role at Court TV, a highly rated TV network distributed in over 85 million cable and DBS homes, Ms. Cowart leads strategy, business planning and distribution across all new media platforms. She was actively involved in the development and launch of Court TV EXTRA, a subscription broadband service, and secured the company’s first commercial mobile video agreement with SmartVideo. She also spearheads Court TV’s entrée into such areas as interactive TV, VOD, audio services and satellite radio, and manages business development for various "old media" content distribution including linear international networks, home video, licensing and publishing. Prior to joining Court TV, Ms. Cowart was COO of Lumapath, an early stage Internet start-up, and SVP of Market Development for SmartRoute Systems, a high tech company acquired by CBS’ Infinity Broadcasting. She also served as head of Programming for Primestar, a 2 million home DBS distributor acquired by DirecTV, and held positions with Showtime Networks in cable and satellite distribution and with AT&T in business planning and sales management. She began her career as Production Manager for Procter and Gamble, managing a 24 X 7 consumer products operation at the age of 25. Ms. Cowart earned an MBA from Harvard University, a BS in Chemical Engineering from North Carolina State University and taught Strategic Management as an adjunct professor at the University of Massachusetts. She has served on the national Board of Directors of Women in Cable and Telecommunications and is an alumna of the Betsy Magness Institute, a prestigious leadership program sponsored by the cable industry. In her community, Ms. Cowart served on the boards of the American Red Cross, the Starlight Children’s Foundation and the School Improvement Council. She has been married for 23 years and manages the antics of 2 teenage children and a dog named "Elvis". Adam Bain, Vice President, Production and Development, Fox Sports Interactive Media: As Vice President of Production and Development, Adam Bain is responsible for all product development and production of FOX Sports Interactive Media's businesses, including internet, broadband, wireless and interactive television. His responsibilities include overseeing development of all existing and new products, engineering, creative/design, production, video and broadband groups for FOX Sports' broadcast and cable network interactive arms. FOX Sports Interactive Media's businesses reach an audience of over 12 million monthly unique visitors and develop integrated media solutions for advertisers such as Ford, General Motors, Gillette, Visa, Sprint, Cingular, Anheuser-Busch, Coors, FedEx, UPS and Levis. Mr. Bain has spent the last 10 years leveraging advance media and new platform development. Prior to joining FOX Sports, he served as the online sports director for Los Angeles Times to guide and build their new media product, latimes.com. The product expanded the reach of Los Angeles Times beyond print circulation of 800,000 subscribers to over 3 million registered readers via the internet. Previously, he started up the new media division for the Cleveland Plain Dealer, Ohio's largest daily newspaper. There, he created and ran its first online venture, Cleveland.com, and developed the first digital museum for the Rock and Roll Hall of Fame. Mr. Bain holds a BA from Miami University and has helped create Miami's Interactive Media Studies School: a cross-disciplinary curriculum for students of all majors to merge digital theory and development with their respective areas of interest. Todd Tarpley, Vice President, Content and Packaging, Digital Media, Rainbow Entertainment Services: As vice president of content and packaging, digital media for Rainbow Entertainment Services, which is comprised of AMC, The Independent Film Channel (IFC) and WE: Women’s Entertainment, Todd Tarpley oversees content creation and packaging for all digital products and services, including consumer and trade web sites, video-on-demand, wireless, and broadband. Mr. Tarpley was previously vice president, interactive media for Rainbow Media’s Bravo Networks, comprised of Bravo (now owned by NBC) and IFC. During his tenure, he increased Bravo's customer database by 125 percent. Mr. Tarpley also served as vice president, interactive for A&E Television Networks, where he established the company's interactive division and oversaw content, marketing, ad sales, e-commerce and business development for the unit. At A&E, he successfully negotiated and implemented partnerships with AOL, Yahoo, Barnes & Noble, DoubleClick and many other content providers, and developed a customer database of more than one million names. Earlier in his career, Mr. Tarpley served as manager, research and planning for The History Channel, and in production and programming roles for programs airing on NBC, ABC, HBO, and Lifetime. Mr. Tarpley holds a master’s degree in business administration from Yale, a master’s degree in history from the University of Iowa, and a bachelor’s degree in film from New York University. Ben White is Vice President of Digital Media for MTV. He is responsible for managing the full scope of the MTV brand’s digital business including programming, production and product development. Most recently, he oversaw the launch of MTV Overdrive, MTV's new broadband video network. White joined MTV with an extensive background ranging from new media, to publishing, to film and music. He co-launched and served as Editor-in-Chief for Complex magazine, along with the Target Corporation’s Bullseye magazine. In 1996, he co-founded the youth culture portal Platform Network (Platform.net), which attracted investors including Sony, Warburg Pincus and Chase Capital, He also co-founded Tagworks, a new media development company that worked with AOL, BMG, Conde Nast and more. White is based out of MTV Network's New York office. Greg Demetriades, the CEO of Continental Vista Broadcasting Group and its interactive digital broadcast networks, provides CVBG with his extensive business experience in IPTV, broadband video live and on-demand, broadband content services and broadband interactive media. For the past 11 years he has focused on Internet multimedia and delivery from point-to-point and for the past three years he has developed interactive broadband content, digital networks, digital network automation, interactive advertising using standard CPM models and interactive eCommerce all within one player during live and on-demand events. Greg is a recognized expert in interactive streaming media and a frequent speaker and participant in radio talk shows, television broadcasts and streaming-media events. He has been interviewed for articles in Newsweek, Athletic Business magazine (Jan. 2005), USA Today (Sept. 2004), the Houston Business Journal (Sept. 2004), the Daytona Beach News-Journal (Aug. 2004), Multichannel News (Aug. 2004) and other respected publications. He has lectured at Rice University and was recognized in MIT-Houston’s publication (Nov. 2002). He is also the author of "Streaming Media: Building and Implementing a Complete Streaming System" (ISBN: 0471209503), a book in the Professional Developers Guide Series. Published by John Wiley & Sons Inc. (March 2003). Greg is the driving force behind the success of Continental Vista which started by establishing its first market in Internet sports broadcasting with MSBN, a 24-hour sports network with over 2,000 live video broadcasts within 18 months including the University of Florida Gators, Rice University, Georgetown University, United States Olympic Committee, the Amateur Athletic Union and many others. CVBG supports many types of digital interactive networks including entertainment, video radio, and online seminars.