Tuesday, September 20 12:30 PM - 1:45 PM Track III: TV & Interactivity: Evolving Content & Business Models: Content, Commerce and Branded Entertainment TV networks have embraced interactivity for almost a decade, both with standalone website content and synchronized, Enhanced TV content. Much has changed over that time, including technological barriers, assumptions about consumer preferences, business models, and the economic climate for interactive experimentation. What's working and what's not? What can the industry expect to see over the next 24 months? Is there a future for synchronized content, or is "interactive TV" destined to be only about VOD and SVOD? In this session we bring together top programming executives and creators who are dealing with what it means to leverage and extend their on-air television programming to the Internet or into the Interactive TV space. Patricia Karpas, VP and General Manager, AOL Television Jim Turner, Vice President, Interactive, A&E Television Networks Josh Rose, SVP, Creative Director, Deutsch Marcia Zellers, Director, AFI Digital Content Lab, American Film Institute Peter Lee, Vice-President, Business Development New Technology, The Walt Disney Company Jonathan Sykes, Managing Director, Content Strategy, Video Networks Shelly Palmer, President/CEO, Advanced Media Ventures, Moderator Patricia Karpas, Vice President and General Manager, AOL Television, America Online, Inc.: As VP and General Manager of AOL Television, Patricia Karpas oversees the business strategy, programming and product development for AOL Television. She is responsible for partnerships with broadcast and cable networks, as well as production and studio partners, to develop unique and innovative programming for the AOL service in a multiband environment. In addition, she and her team strive to pioneer new ways of extending on-air television programming online to engage and entertain AOL members. Before joining AOL in 2001, Ms. Karpas spent 11 years with NBC. There she served as an executive in both the broadcast and cable divisions including CNBC, NBC and NBC Interactive. While at NBC.com, she lead the development of unique, interactive business strategies for NBC programs like Saturday Night Live, The Tonight Show, Homicide, ER and The Olympics. Prior to joining NBC, Ms. Karpas spent six years with Time Warner Cable where she was responsible for marketing and television program guide strategies for Time Warner Cable Systems across the country. Ms. Karpas holds a BS from University of Colorado and an MBA in Finance and Marketing from the University of Denver. Peter Lee is Vice-President, Business Development New Technology, at The Walt Disney Company in the Corporate Strategic Planning and Corporate New Technology Departments. His responsibilities include creating new businesses for Disney in digital content consumption/delivery and leading the company’s unilateral content protection efforts for all Disney assets worldwide. He recently was a Media Industry Consultant, where he worked for Disney and Fox as an executive consultant in the area of video-on-demand. Prior to this he was the President/CEO of GeoVideo Networks (a Lucent Technology company), the COO/CTO of MyPotential (a well-being company chaired by Deepak Chopra), and CTO/co-founder of Hitplay Media (targeted ad insertion and streaming media content provider). The majority of his career was at IBM, where he was the Global Development Executive for Broadcast and Advertising. His roles at IBM included positions in the Watson Research Center, Federal Systems Division, Media Marketing, and the Interactive Television Group. He has an MS degree from USC and a BS from UCLA. He has eight patents granted and multiple patents pending in the areas of digital ad insertion, content distribution, and portable media players. Jim Turner, Vice President, Interactive at A&E Television Networks, is long time veteran of the interactive media industry. He has produced and developed programs for a broad variety of new media ranging from interactive videodiscs to CDROM’s, interactive television, and the Internet. Prior to joining A&E, Turner was President of AvitageMedia, a consulting and production company for advanced television, internet, broadband, interactive advertising, and other media. Among his earlier experience, Turner was co-founder and President of a CDROM production company which he sold to Digital Equipment Corporation, for which he led Digital Media Studios, an interactive television production studio. He entered the Internet world in 1996 by joining Astronet, an early stage start-up which, as COO, he led to become the #2 content site on AOL, a category-leading website, and (contrary to the times) profitable. After selling Astronet to Hearst and subsequently being spun out with Hearst’s Internet properties into a merger with Women.com, he became SVP, Product, for that top-30 online network. Earlier in his career, Turner helped lead Kurzweil Music Systems through a turnaround as VP, Product Development, and he was co-founder and SVP of Visage, an early leader in interactive videodisc programs and systems. He began his career at CBS, where he was Associate Director at CBS Technology Center and oversaw advanced development for the videogame, software, musical instrument, and other divisions. He is active in a number of industry initiatives and organizations, and serves as the Vice Chairman of the Advanced Media Group of the National Academy of Television Arts and Sciences, and is a member of the Board of Governors of the NY Chapter. He has an MBA as well as a Masters degree in technology, and holds two patents. Marcia Zellers is Director, AFI Digital Content Lab, American Film Institute. Beginning its sixth year, AFI’s Enhanced TV Workshop has produced 40+ enhanced TV prototypes. AFI’s eTV Workshop has become the gathering place for the American eTV creative and technology communities, and is renowned as the premier environment for eTV exploration and development. Zellers has pursued the challenge of a cutting edge, consumer-friendly marriage of television and interactivity since she joined MTV Interactive’s New York headquarters as a founding member in 1994. As a Senior Producer and Director heading up all MTV’s music-related Web strategy, programming and development, creative direction, talent relations, and convergence programming with MTV’s on-air operations, Zellers created and produced some of the earliest enhanced TV programming. Early pioneering examples, which aired on TV, include a split screen production incorporating simultaneous live Web chat with Michael Jackson, Jackson videos, and highlights of Jackson’s career; the Red Hot Chili Peppers live at Madison Square Garden, with simultaneous roaming backstage cameras broadcasting live to the Web; and Janet Jackson on MTV’s Total Request Live interacting on air with viewers on the Web. In 1999 Zellers moved to Los Angeles, where she spearheaded Warner Bros. Online’s Entertaindom project, one of the Web’s then-highest profile entertainment destinations and the first planned broadcast-style distribution model. (Entertaindom was intended to showcase both Time-Warner and non-Time-Warner programming.) As Supervising Producer, she oversaw all aspects of the department and helped develop original programming intended for eventual cross-platform and enhanced development. Zellers has been a new media consultant for entities like New Line Cinema and composer Giorgio Moroder, and previous to AFI was the Vice President of Web Development and Creative Director for Greater Relations Worldwide, a nascent dotcom. Zellers is also a published writer and editor, and has an eclectic background that includes publishing, marketing, advertising, fundraising, and stock brokerage. Josh Rose, Senior Vice President, Director of iDeutsch, Deutsch, Inc.: As Sr. Vice President and Director of iDeutsch, Josh Rose heads up one of the smartest and most creative interactive shops in Los Angeles. iDeutsch offers fully integrated online marketing solutions to Deutsch ’s impressive roster of clients, including Coors Light, DIRECTV, Snapple, Revlon, MCI, California Cheese and JD Edwards and recently won ADWEEK ’s Interactive Agency of the Year award, for 2002. Rose has been working in interactive for 6 years, developing large-scale interactive projects and campaigns for such clients as Mitsubishi Motors, Sprint, Chase Manhattan, Visa, Public Storage, Sony Electronics and Peppers & Rogers, to name a few. Rose has also been on the forefront of music destinations on the Internet having developed the branding, site and software design for RioPort and Spinner as well as similar branding and development work with WherehouseMusic and The Experience Music Project. Rose has also worked as a partnerwith MTV, VH1, House of Blues, Nike.com, Ministry of Sound and Bolt to help them deliver digital audio solutions via the Web. In addition,Rose has developed sites for Alanis Morissette, Marilyn Manson, Brian Wilson and other artists. Prior to working in the interactive space, Josh spent over 3 years at The Walt Disney Company, in Buena Vista Pictures ’ Marketing department, developing promotional campaigns and tie-ins for all Touchstone, Hollywood Pictures and Walt Disney films. Shelly Palmer is an inventor, technologist, award-winning composer and television producer. He is President/CEO of Advanced Media Ventures, a technology and marketing consulting practice that features an award-winning creative services and production department. He is the creator and executive producer of HotPop, a teen lifestyle and music show currently airing on Starz/Encore's WAM! Network as well as the patented inventor of Enhanced Television (Who Wants To Be A Millionaire, Monday Night Football). Mr. Palmer is 1st Vice President of the National Academy of Television Arts & Sciences, NY. He created and oversees the Advanced Media Technology Emmy Awards and is the chairman of the national Emmy Advanced Media Committee which is responsible for honoring excellence in the science and technology of the media business.