Tuesday, September 20 3:50 PM - 5:00 PM Track I: Entertainment Expands the Digital Home: Networking, Sharing and Protecting With the introduction and planning of the next generation of digital entertainment products from DVD video to audio into the home now in process, the emergence of the fully digital home is at hand. With the fully networked and integrated entertainment experience as the goal, content must be immediately available to the consumer in an easy as well as secure environment. In this session, we will begin the discussion of what the distribution of product in digital home will look like in the coming year as well as how the technologies of the future will enable entertainment in the digital home to emerge. Brad Hunt, Sr. VP, Chief Technology Officer, Motion Picture Association of America, Inc. Richard Bullwinkle, Senior Director of Product Marketing and Chief Evangelist, Mediabolic Peter Kaars, Business Development Manager, Philips Electronics Janet Snowdon, Business Development Manager, IBM Digital Media Group Udo Eberlein, founder and President, Nero, Inc. Chris Coleman, Vice President Marketing, BroadQ Martha Nalebuff, Director of Policy and Strategy, Windows Client Strategic Relations and Policy Division, Microsoft Corp., Moderator Richard Bullwinkle, Senior Director of Product Marketing and Chief Evangelist, Mediabolic: Richard Bullwinkle is well known in the digital networking entertainment industry from his previous roles at Digital Networks North America, Inc. (DNNA) and TiVo. As TiVo’s chief evangelist and a senior member of TiVo’s product marketing team, Bullwinkle helped create and develop the TiVo products, and then played an instrumental role in helping create the well-known publicity around the TiVo products and brand. Bullwinkle joins Mediabolic from DNNA, a wholly owned subsidiary of D&M Holdings U.S., Inc. and the parent company of Rio Audio and ReplayTV. As a senior member of Rio Audio’s Product Marketing team, he helped create and market some of the most popular MP3 players in the US. Prior to that he was in charge of the user experience, including software and interface design, at ReplayTV. Bullwinkle graduated from Rollins College in Florida with degrees in English and Music Brad Hunt, Senior Vice President, Chief Technology Officer, Motion Picture Association of America, Inc.: Mr. Hunt is the Senior Vice President and Chief Technology Officer for the Motion Picture Association of America. He works closely with the seven major studios that make up the MPAA on content protection and anti-piracy related issues and policymaking. He leads the MPAA Office of Technology’s involvement in content protection specifications and licensing, international standardization efforts, regulatory and legislative initiatives, and content protection compliance monitoring and enforcement. Mr. Hunt has worked in the motion picture and television industry for over twenty-five years in a variety of roles ranging from research & development, marketing, strategic planning, and executive management in the motion picture film, digital post-production hardware, and post-production service businesses. Mr. Hunt has a Bachelor of Science degree in Chemical Engineering from the Rose-Hulman Institute of Technology and an M.B.A. degree from the William E. Simon Graduate Business School at the University of Rochester. He is a member of the Academy of Motion Picture Arts and Sciences and a Fellow of the Society of Motion Picture and Television Engineers. Janet Snowdon, Business Development Manager, IBM Digital Media Group: Janet Snowdon, Business Development Manager, IBM Digital Media Group, is responsible for the development of IBM's strategy for content protection, including building on-going alliances with target companies within the content distribution area. Prior to her current position, Snowdon was responsible for Solution Sales for IBM Media and Entertainment Industry. Since joining IBM in 1983, Snowdon has held a variety of sales, marketing and engineering positions within IBM’s consumer electronics, transportation, manufacturing and telecommunications industries. A graduate of University of California, Davis, Snowdon earned her Bachelor of Science degree in Chemical Engineering. She has completed IBM President’s class and International President’s class and received numerous sales awards and recognition from clients. Snowdon has also been awarded IBM President’s award for her work with semiconductors. Peter Kaars, Director of Business Development, Philips Electronics: Peter Kaars, Director of Business Development for Philips Electronics, has been with Philips for more than 15 years. Kaars, based in the U.S./West Coast, represents Philips in a technical capacity working with content providers on issues ranging from DRM and content protection to new technologies and entertainment formats. In this position, he is at the crossroads of the media and high-technology industries. Kaars began his career in Philips in Computer Aided Design, working in multimedia with Philips Research in the Netherlands. In 1994, he joined Philips Digital Networks, where he played a key role in such pioneering developments as Video on Demand, Digital Satellite TV, Digital Cable TV and Internet streaming. During this time, he also served as a member of various DVB standardization committees including the Multimedia Home Platform for interactive television. Kaars was graduated from the University of Amsterdam, where he worked on numerical simulation of solid state physics. Udo Eberlein joined Nero, Inc. in May 2001 as Founder and President, and successfully launched Nero products in North America, transforming the brand from a CD/DVD burning application into a premier digital media solution. Nero product is now ranked within the top 3 software solutions nationwide. Prior to Nero, Mr. Eberlein was an Executive at ABX Logistics where he oversaw product development, sales and marketing. Mr. Eberlein is a multilingual professional with work experience in Europe, Asia and the USA. He obtained a Masters in Logistics and Business Administration from Academy of Business in Germany. Nero provides state-of-the-art software solutions for the global digital media market. Since the company was founded in 1995, its products have established a loyal clientele of more than 180 million users throughout the world. Nero offers the industry’s most reliable CD/DVD-software applications. Its award-winning flagship product, Nero 6, includes all the applications and functionalities needed in the digital media field. Other Nero products include the MPEG 4 based audio/video technology - Nero Digital™, the simple and complete photo solution - Nero PhotoShow Elite, and SIPPS™ and SIPPSTAR PBX, which provide voice-over IP solutions for private and business customers. Martha Nalebuff, Director of Policy and Strategy, Windows Client Strategic Relations and Policy Group, Microsoft Corporation: As Director of Policy and Strategy in Microsoft’s Windows Client Strategic Relations and Policy Group, Martha Nalebuff leads a team focused on the development of rights expression language, and standards and policies for intellectual property protection… She has served in several business and technical management roles at Microsoft, including managing strategic partner relationships for the eBook team, and running the Windows Hardware Quality Labs…. Prior to Microsoft, was Vice President of a software and consulting firm, where she established and ran a leading POSIX compliance testing lab… Held positions at IBM and Hewlett-Packard, where she worked in speech recognition technology, and was active in the Unix standards community… Holds a bachelor’s degree in mathematics from Northeastern University… Board member of the MPEG-21 Committee, the Content Reference Forum, and the International DOI Foundation… Featured speaker at industry events, including Seybold conferences, Broadcast Asia, Gilbane Conferences and the Silicon Valley Speaker Series. Chris Coleman, Vice President Marketing, BroadQ: Chris Coleman, BroadQ/VP of Marketing, developer of media delivery solutions using the Sony PS2, is the former CMO for Prodigy Internet. Chris has held marketing/advertising executive positions for the following blue chip brands; Pizza Hut, Pepsi, SBC, Dallas Cowboys, LeapFrog, and Callaway Golf. In addition he is the co-developer of EnergyNewsLive.com a branded streaming news concept and publisher of several on-line properties.