Tuesday, September 20 2:15 PM - 3:30 PM Track IV: The Digital Home Entertainment Complex – Music and Movies Everywhere – Content Enabled by Servers, Set-Tops and Gateways The consumer has accepted the upgrade to DTV. The numbers are still coming in, but digital upgrades are approaching 40 million homes. Soon the majority of homes will have access to the advanced set-top features only dreamed about a few years ago. The set-top as 500 channel universe, set-top as broadband connection, set-top as on-demand service, as PVR and time-shifting device, set-top as interactive terminal and communications device. Maybe we should rename DTV Set-top, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the server to the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out. Jordan Greenhall, Founder and CEO, DivX Reggie Bradford, President, TANDBERG Television Kanaiya Vasani, Vice President, Product Marketing, Terayon Communication Systems Chris Coleman, Vice President Marketing, BroadQ Darcy Lorincz, SVP & General Manager Global Rich Media, SAVVIS Ron Cates, Vice President, North America Sales and Marketing & Global Carrier Products Marketing, Metalink Rob Pait, Director, Global Consumer Storage Marketing, Seagate Technology Bill Correll, Director, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems, Inc., Moderator Reggie Bradford, President, TANDBERG Television: Mr. Bradford’s results-driven leadership has TANDBERG Television well positioned to lead the industry in its transition toward all digital television. TANDBERG Television offers of the cable TV industry with innovative solutions that are enabling cable and telecom operators to accelerate the delivery of digital video and on-demand content to consumers worldwide. As President of TANDBERG Television, Mr. Bradford oversees a growing and talented team focused on exceeding the needs of leaders in cable, telecom and entertainment, including Comcast Cable, Cox Communications, Time Warner Cable, Belgacom, BSkyB, iN DEMAND, HBO, Warner Bros. and Starz! Encore. Previously, Mr. Bradford served as President and CEO of N2 Broadband, a leading provider of scalable, open-standard solutions for on-demand entertainment. TANDBERG Television acquired N2 Broadband in February of 2005 in order to leverage its deep expertise and customer ties in the North American cable market that Mr. Bradford was instrumental in building. Prior to joining N2 Broadband, Mr. Bradford served as Chief Marketing Officer at WebMD Corp, where he played an integral role in building a fledgling start-up with 40 employees into one of the fastest growing, most recognized Internet brands in the world backed by 4,000 employees and more than $2 billion in funding. His signature style of strategic direction has forged a solid and stellar 13-year career that includes a broad range of operations, management, and marketing experience in traditional and emerging sectors, including various positions with Miller Brewing Company, a subsidiary of Phillip Morris. Like the companies he has led and contributed to in the past, Mr. Bradford has built his professional capabilities with a steady, consistent commitment to quality. Mr. Bradford earned a BBA in Finance from the University of Georgia and an MBA from Emory University. Kanaiya Vasani, Vice President, Product Marketing, Terayon: Kanaiya Vasani comes to Terayon with over a decade of experience in developing and marketing innovative products in the networking industry. Most recently, he was Sr. Director for Marketing and Business Development at Lantern Communications, a provider of metro transport equipment optimized for the delivery of Ethernet services, where he was responsible for Product Management, Marketing and Business Development. Prior to Lantern, Mr. Vasani led Product Management and Marketing for ADC's Access Products Division and was instrumental in the creation and launch of ServicePoint, ADC's award-winning service delivery platform. Mr. Vasani also held other Product Management and Engineering positions at ADC where he directed the development and launch of voice, video and data networking products for metro access networks. Mr. Vasani is the author of several papers and articles that have been published in national technology and trade publications. He also served as Vice President of Technology for the Resilient Packet Ring (RPR) Alliance. Mr. Vasani holds an M.S. in Management of Technology and an M.S. in Computer Science from the University of Minnesota Bill Correll, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems, Inc: Bill Correll is responsible for corporate alliances and strategic investments across a range of substantive areas at Sun, including broadband and wireless entertainment services, and telecommunications infrastructure. A fifteen year veteran of the industry, he has spearheaded Sun's market and product efforts in digital television, video over IP, multiplayer online games, digital asset and rights management, and content workflow. Bill has appeared on numerous industry panels and forums as an expert in digital media and telecommunication trends, technology and business models Ron Cates, Vice President, North America Sales and Marketing & Global Carrier Products Marketing, Metalink: Mr. Cates joined Metalink as Associate Vice President of Sales and Business Development, assuming his current position in 2005. Mr. Cates has extensive experience in the semiconductor industry, holding various executive-level positions, including Vice President and General Manager of the Broadband Access Business Unit at Connexant Systems and Vice President of World Wide Sales at Peregrine Semiconductor. He holds B.S. and M.S. degrees in Electrical Engineering from the University of California at Los Angeles (UCLA) and an MBA from San Diego State University. Jordan Greenhall, Founder and CEO, DivX: Mr. Greenhall is responsible for corporate strategy and overall strategic direction at DivX, Inc., which he has grown from a small startup with a handful of employees into a thriving, profitable company on the cutting edge of video technology. DivX technology has been downloaded over 160 million times and powers a range of applications from a secure IP-based video-on-demand solution to next-generation consumer electronics products. Prior to founding DivX, Inc., Mr. Greenhall was Vice President at MP3.com, where he was responsible for developing and implementing the company's business and content development model. He also served as a Strategic Consultant with INTERVU, a premiere streaming media services provider. Mr. Greenhall graduated magna cum laude from Harvard Law School in 1997 and summa cum laude from Texas A&M in 1994. Rob Pait, Director, Global Consumer Storage Marketing, Seagate Technology: Rob joined Seagate in 1999 following marketing management roles at Compaq Computer Corporation, Lexis-Nexis.com, and as a consultant to Internet businesses. Prior to his involvement in the technology sector, Rob worked in broadcast production and performance for ten years, experiencing the dawn of the digital age in broadcasting while making the transition from splicing tape to working with the first nonlinear A/V editing systems as a production manager for radio and television stations. Rob has also been an on-air personality for radio stations, announcer for several professional sports teams, and a creative manager in the advertising business. He lives in Fort Collins, Colorado, USA with his wife, three children, dog, cat, ferret, and unruly wireless network. DARCY LORINCZ, Vice President, Media & Entertainment Markets, SAVVIS Communications: Since 1982, Lorincz has founded, managed, built and implemented technology strategies, products and solutions for the IT, telecommunications and content industries. A pioneer in global solutions for multimedia networking, Lorincz’s career has focused on successfully bridging the gap between complex business and workflow problems and technology to produce innovative new services and solutions for content intensive markets across production, broadcast, broadband and mobile segments. At SAVVIS, Lorincz oversees the company’s media services business development focusing on Broadband and Mobile solutions. He has been instrumental in building the Media practice at SAVVIS, including its network-based utility media services platform that serves clients such Hewlett Packard, Universal Music Group, Sundance, ABC News, Time Warner, SONY, and MSN. Over the past 2 decades, Lorincz has built several digital communications ventures and served in senior executive positions at Global Crossing, BBC, Sprint, and Frontier Communications. He is newly appointed to the board of the International EMMYs where he will serve a 2 year term.