Wednesday, September 29 9:30 AM - 10:45 AM Track IV: Producing for the Children's Market: Entertainment & Education in Games, Broadband, Wireless, DVD & iTV As our industry matures, the opportunity for massive innovation in creating children’s entertainment and education continues to amaze. With so many options, from Broadband, wireless, ITV and Games to traditional TV and animation, the ceiling on this marketplace – from a creative as well as a financial space – has not even been scratched. In this session, we will hear from a group of innovators with years of success in the children’s market. Because there are so many creative platforms, developers can innovate for the consumer, crossing products and concepts across those platforms, not only expanding lines, but adding to the excitement of the experience. Scott Randall, President, BrandGames Michael Becker, President & COO, iloop Mobile Ken Goldstein, Executive Vice President, Managing Director, Disney Online, Walt Disney Internet Group Jay Gissen, President & CEO, Riot Media Alita Holly, Executive Producer, Creative Services, Ascent Media DVD Joyce Schwarz, Author & founder, JCOM, Moderator Ken Goldstein, Executive Vice President and Managing Director : Ken Goldstein is executive vice president and managing director of Disney Online, the business unit of the Walt Disney Internet Group that produces the No. 1 entertainment destination for kids and families on the World Wide Web. Responsible for all creative, technical, marketing, and financial initiatives surrounding the presence of the Disney brand on the Internet, Ken oversees development of the corporate site www.disney.com; the highly successful subscription service Disney's Blast; Disney’s Toontown Online; all of the divisional Web sites of The Walt Disney Company; the celebrated venue for tools and information www.familyfun.com and www.movies.com, a leading movie information service offering movie reviews, trailers, listings and other content for movie fans. Prior to joining Disney in November 1998, Ken served as Brøderbund Software's vice president of entertainment and founding general manager of the company's Red Orb Entertainment division. Commercially and critically acclaimed titles on the Red Orb label included "Riven: The Sequel to Myst," by Cyan Productions, "Warlords III," by the Strategic Studies Group (SSG), "The Journeyman Project 3: Legacy of Time," by Presto Studios, and "Prince of Persia 3D," by the Red Orb Entertainment Studio. Before the formation of Red Orb Entertainment at Brøderbund, Ken was responsible for all aspects of development on the highly acclaimed Carmen Sandiego series, leading the product family from aggregate worldwide sales of 2.5 million units in 1992 to over 6 million units in 1997, while supervising brand development through three television series, a motion picture deal, and broad expansion of an international merchandising program. Other award-winning titles his teams at Brøderbund produced include "In the 1st Degree," "Alien Tales," and "The Last Express." Prior to joining Brøderbund, Ken worked as a designer/producer at Philips Interactive Media and Cinemaware Corporation, and for several years as a screenwriter and television executive. Ken currently sits on the board of directors for Hathaway Children and Family Services, a non-profit organization that provides services for abused, neglected and emotionally disturbed children. He has been a volunteer with Free Arts for Abused Children and Olive Crest Treatment Centers and served on the board of trustees of Full Circle Programs, a residential treatment and family services agency. A graduate of Yale University, he is very active in children’s welfare issues. Scott Randall is the President of BrandGames in New York City. BrandGames is a youth marketing company that pioneered branded videogames as a messaging and brand building platform in 1995. The same year American Home Products ran the first national ‘advergaming’ campaign in support of Chef Boyardee. As the media landscape continues to fragment and shift, marketers are looking for new and creative media contexts in which to communicate their brand messages to consumers. Scott is an innovator and thought leader on entertainment marketing strategies, and consults GAP Kids, Taco Bell, Reebok, Kellogg's, Ralston Purina and other marketers on re-aligning their marketing strategies for today’s generation of ‘digital’ consumers. Scott's presentations include big picture perspective on the role of games in marketing and demonstrations of the latest high-end multimedia marketing executions. He speaks regularly at marketing conferences in the U.S. and abroad and has been a featured guest writer in AdWeek, Brand Marketing Magazine, DigiTrends and other leading industry publications on the subject of digital marketing strategies and integrated digital marketing programs. Scott was featured with other digital pioneers in Holt's book Concepts in Computer Design and has won design and marketing awards from the Association of Graphic Arts, Art Direction Magazine, the Interactive One Show, the Adweek Technology Marketing Award and the WebAwards. Alita Holly is the Executive Producer of Creative Services at Ascent Media DVD.: Alita Holly began working in DVD in 1998, as the Senior DVD Consultant for Columbia TriStar Home Entertainment, where she was a major force in the creative production of special edition DVDs. In 2000, under the umbrella of Organa West, Ms. Holly continued to produce major special editions for Columbia, New Line, MGM, Artisan and Miramax, including Columbia TriStar’s first simultaneous world-wide release of a DVD title, Men in Black. Other titles included New Line’s first "infinifilm" release, Thirteen Days, as well as Swingers, Rush Hour 2 and Goldmember, establishing Organa West as one of the most innovative independent DVD production companies. As the Executive Producer for Creative Services at Ascent Media DVD, Ms. Holly oversees the creative production for many special edition DVDs and Menus for various studios including Twentieth Century Fox and Buena Vista Home Entertainment. In addition to conceptualizing and producing all manner of DVD special features, Ms. Holly has directed and produced various behind-the-scenes featurettes and documentaries. Her work can be seen on various DVDs, including "The Roots of the Cuban Missile Crisis," "Bringing History to the Silverscreen," "Making it in Hollywood" and "The World of Austin Powers." Ms. Holly began her career by putting herself through Columbia University, selling The Criterion Collection, as their first sales representative. Following her graduation with a degree in English and Comparative Literature, she became the Director of International Sales and Marketing for Voyager, Criterion's holding company. There she headed all aspects of international marketing, as well as international online content and localized CD-ROM production. Michael Becker, President & COO, iloop Mobile: Michael Becker has worked with high technology companies of various sizes for the last fifteen years, with a special emphasis on communications technologies. He has driven the marketing and sales of standards based client/server mobile GPS navigation, wireless multi-channel (SMS, email, IM, MMS, EMS, Web) instant messaging, and secure electronic book distribution solutions. He has also marketed and sold custom satellite communications test solutions, and consumer and professional medical equipment. He’s worked with gpware as VP of Marketing, Ecrio Inc. as Director of Marketing, and Hewlett-Packard as International Business Development Manager. While living in Tokyo, Japan, he managed OEM Sales in Europe with A&D Engineering and later managed North and South American markets for A&D. Michael is an adjunct professor of International Business Strategy at Golden Gate University (GGU). He holds an MBA from Santa Clara University, a BS from Saint Mary’s College, and is pursuing his Doctorate focusing on the emergence of mobile marketing in the United Sates at GGU. Michael is responsible for sales of ILoop Mobile's platforms and technology, technical integration with ILoop Mobile Norway of all subscription programs, client campaigns, as well as marketing. Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colu! mnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more. She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies.