Tuesday, September 28 9:00 AM - 10:15 AM Track III: The Networked Entertainment Home - the PVR – the Set-Top & PC Entertainment Server The home entertainment server is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, more complicated than the older battle of the home PC vs. the TV. This is a world containing the set-top box, the PVR, the PC and a host of other devices. The next generation of DTV/Set-Top/PC home entertainment server will come into the battle delivering Internet, music, games, movies, plus innovative two-way communications and telephony services that the old set-top provider was only beginning to deliver. This battle for the home will be a tremendous winner for both the consumer as well as for the content industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success. Michael Collette, CEO, Ucentric Systems Anthony Wood, founder and Chief Executive Officer, Roku Steve West, Director of Product Marketing, Information, Communication and Entertainment Group, Fixed Solutions Division, Alcatel Fixed Communications Group Dave Pederson, Vice President Corporate Marketing, Zoran Corporation Ken Goldsholl, CEO, PRISMIQ Inc. Ben Mendelson, founder & President, Interactive Television Alliance, Moderator Michael Collette, Chief Executive Officer, Ucentric: An industry veteran, Collette brings extensive general management experience and marketing and sales expertise in growth-oriented broadband technology and entertainment industries to Ucentric. Most recently, Collette was senior vice president of marketing and business development for OpenTV, where he was responsible for the global positioning and marketing of the company’s interactive television architecture, applications and media solutions. Prior to OpenTV, he was senior vice president of marketing and business development for ICTV, Inc. He also served as president and chief executive officer of MediaTech Strategies, a strategic consulting firm he founded in 1996 focusing on emerging TV applications, including companies involved in personal video recording (PVR), video-on-demand (VOD) content, interactive television (iTV), and iTV portal development. In addition, Collette is the founder of The Bandies award show, a featured industry event that recognizes achievements in new media entertainment and technologies. Collette earned a Master’s of Business Administration degree from UCLA’s Anderson Graduate School of Management and undergraduate degrees in English and Social Science from University of California, Berkeley. Dave Pederson, Vice President Corporate Marketing, Zoran Corporation: David Pederson joined Zoran Corporation in January 2003 as Vice President Corporate Marketing. He currently shares the responsibilities of General Manager DTV division. Prior to joining Zoran in January 2003, Mr. Pederson spent over seventeen years at National Semiconductor in various engineering, strategic marketing and management positions including Director Set Top Box product line. Mr. Pederson has over twenty-three years experience in the semiconductor industry including more than six years at Teledyne. Mr. Pederson holds a B.S. in Chemical Engineering from the University of Virginia. Anthony Wood, Founder and Chief Executive Officer, Roku: Anthony Wood is the founder of Roku and serves as chief executive officer. He is involved in all aspects of the company, with a special focus on product design and development. Prior to Roku, Anthony invented the personal video recorder (PVR) and founded ReplayTV, where he served as president and CEO before the company’s acquisition by SONICblue. While at SONICblue, he served as senior vice president of engineering and was responsible for the ReplayTV, Rio and GoVideo product lines. Before ReplayTV, Anthony was founder and CEO of iband Inc., the Internet software company that developed Dreamweaver, the best-selling Internet authoring tool for professionals. When Macromedia acquired iband, Anthony became its vice president of Internet authoring. Earlier in his career, Anthony was founder and CEO of Sunrize Industries, a leading supplier of hardware/software tools for non-linear audio recording and editing. Anthony holds a bachelor’s degree in electrical engineering from Texas A&M University. Steve West is Director of Product Marketing for Alcatel’s Information, Communication and Entertainment Group and is based in Canada at Alcatel’s St. John, New Brunswick offices. As a marketing lead, Mr. West is responsible for global product marketing activities for the Open Media Suite of software and services. Prior to Alcatel’s acquisition of iMagicTV in 2003, Mr. West was Director of Product Management, Media Manager IPTV platform. Prior to iMagicTV, Mr. West was responsible for consumer broadband services marketing at Aliant, Atlantic Canada’s largest telecom service provider. Mr. West holds a Diploma in Marketing and International business from St. Mary’s University in Halifax, Nova Scotia and a Diploma in Electronic Engineering Technology from DeVry Institute in Toronto, Ontario. Ken Goldsholl is the CEO of PRISMIQ, a California-based startup developing Networked Entertainment Gateways, the next wave of set-top boxes, digital entertainment centers, and related devices that exploit broadband access. PRISMIQ’s flagship MediaPlayer product has won more awards than other in its category, including "Product of the Year" from PC Magazine, C\NET, TechTV, Computer Shopper magazine, Electronic House magazine, and the Consumer Electronics Association. Previous to PRISMIQ, Mr. Goldsholl was the founder and CEO of Atlas Communication Engines, Inc., which was acquired by audio and video conferencing equipment leader Polycom in December 1999. He has a BS in Electrical Engineering from New Jersey Institute of Technology. Edward Lichty, VP, Business Development, Tivo: Edward is responsible for developing and managing key strategic partnerships, for TiVo. He has been with TiVo since 1998 and has helped build, relationships with DIRECTV, Sony, AOL and AT&T Broadband, among others. Prior to joining TiVo, Edward was a member of the finance team at, International Wireless Communications, a wireless service provider with, operating companies in Latin America and Asia. There he helped craft the, company's business model and helped coordinate the company's fund raising., Edward began his career in the investment banking group at Stephens Inc., a, privately-held firm located in Little Rock, AR., where he worked on a, variety of M&A transactions and private equity investments for the Stephens, family. Edward received a B.A. in American Studies from Yale University and holds an, M.B.A. from the Stanford Graduate School of Business. Ben Mendelson is the founder and president of the Interactive Television Alliance, an independent trade association representing the broad interests of the entire iTV industry. He is also the co-founder and sr. partner in 2degree Partners, a management consultancy involved in iTV, Direct Response TV, and integrated online services. Ben has been an innovator in developing interactive "t-commerce" applications and has been involved in New Media marketing from its earliest days. He was a founding member of Digital Bayside and the Addressable Media Coalition and has held leadership positions in various organizations, including the Electronic Retailing Assoc. (ERA) and the Assoc. of Interactive Media (AIM). In January 1994, he started one of the first commercial Internet companies, where his clients included Sony Pictures, HBO, House of Blues, Philips Media, and Graham Nash. In 1996, Ben created the Internet Services Division for Curtco Freedom Publishing, where he designed online versions of various magazines including HomeTheater, Entertainment@Home, and Mobile Computing. In 1999, he developed the Internet division for Williams Direct, a full service Direct Response TV (DRTV) advertising agency. Later that year, Ben was hired to head the Internet program for the Electronic Retailing Association, the primary trade organization for the DRTV industry. In April 2000, Ben became VP of Business Development for the Winterberry Group, a research based consultancy that specializes in Direct Marketing; his focus was integrating iTV / DRTV and developing new business models. Prior to his Internet experience (from 1982 - 1991), Ben was the owner and director of LAPA (L.A. Art Photographers Association), an art gallery and resource center for commercial and fine art photography. In 1992, he founded PhotoSource, a showcase, service bureau, and training center for digital imaging. Ben has long established relationships with EarthLink, Netscape/AOL, and WebTV/MicrosoftTV along with Liberate, OpenTV, Wink, QVC, HSN, and Guthy-Renker. He has taught at the American Film Institute(AFI), UCLA Extension, So. CA Institute of Architecture(SCIArch), L.A. Internet Group, and the Learning Annex. Ben writes a regular column for Response Magazine and has been published in MediaTrends, Digitrends, Retailing.org, and Entertainment@Home. He is on the advisory board of the American Film Institute (AFI) Enhanced TV Program and is a familiar speaker at many iTV, Internet, and Direct Marketing conferences.