Tuesday, September 28 2:15 PM - 3:30 PM Track I: TV Networks and Interactivity: Evolving Content & Business Models TV networks have embraced interactivity for almost a decade, both with standalone website content and synchronized, Enhanced TV content. Much has changed over that time, including technological barriers, assumptions about consumer preferences, business models, and the economic climate for interactive experimentation. What's working and what's not? What can the industry expect to see over the next 24 months? Is there a future for synchronized content, or is "interactive TV" destined to be only about VOD and SVOD? In this session we bring together top programming executives and creators who are dealing with what it means to leverage and extend their on-air television programming to the Internet or into the Interactive TV space. Kevin Cohen, Senior Vice President and General Manager, Interactive/Enhanced Television, Turner Network Sales David Katz, Senior Vice President, Strategic Planning and Interactive Ventures, CBS Television Jeffrey Pollack, Managing Director, Broadcasting & New Media, NASCAR Digital Entertainment Harry Lin, Vice President, Content, ABC.com Steve Ehrlich, Business Development, IBM Global Services Marcia Zellers, Director, Enhanced Television, American Film Institute, Moderator Additional speaker to be announced Kevin Cohen is senior vice president and general manager, interactive/enhanced television for Turner Network Sales, the domestic distribution arm of Turner Broadcasting System, Inc. (TBS, Inc.). Cohen is responsible for developing and managing the company's interactive and enhanced television efforts, coordinating all Turner network interactive initiatives, partnering with the networks in Turner’s interactive product creation and design, and exploring external partnerships and affiliate relationships. He is based in Atlanta and reports to Dennis Quinn, executive vice president, business operations, TBS, Inc. Cohen most recently served as vice president, business development, new media for Turner International Asia Pacific Ltd., where he managed Turner’s interactive business development in Asia. He was responsible for developing new interactive properties, including regional/local language versions of CNN Interactive and exploring strategic new media partnerships and equity investments. Cohen played key roles in the launch of CNN.co.jp, CNN Interactive’s Japanese language Web site, and the launch of Time Warner’s AsiaNow super-site (http://www.CNN.com/AsiaNow), the most comprehensive Web site dedicated to news and information on the Asia Pacific from the editors of CNN.com, TIME Asia and Asiaweek. Cohen also oversaw Turner’s mobile phone and broadband licensing revenue streams. In addition to interactive responsibilities, Cohen worked on business development functions that included Turner’s on-air properties. He helped engineer Turner’s equity investment in the Korean animation channel, Tooniverse, and served on the Tooniverse Board of Directors. He also played a key role in planning, implementing and launching Cartoon Network Japan in 1997 and served on the network’s management committee. Cohen joined TBS, Inc., in 1996 as director, business development, where he was responsible for identifying new business opportunities and leveraging CNN Interactive content across new distribution platforms. Prior to joining Turner, he served as administrator for the Asia Pacific Policy Center. From 1988 to 1991, Cohen worked with the story departments of top film studios 20th Century Fox Films Corp. and MGM/UA and assisted in the development of United Artists’ films from 1986 to 1988. Cohen holds a bachelor of arts degree in government and legal studies from Bowdoin College and a master of science degree in business administration from the Tuck School of Business at Dartmouth College. Jeffrey Pollack is Managing Director of Broadcasting and New Media for NASCAR Digital Entertainment. In this position, he helps manage NASCAR’s national broadcasting partnerships with FOX, FX, NBC, and TNT, and leads the development of all Internet, cable television, subscription television, advanced television, satellite radio, and new media ventures for the sport. Pollack is responsible for NASCAR’s partnerships with America Online, Turner Sports Interactive, Speed Channel, iN DEMAND and XM Satellite Radio, and he directs all business development and strategic communications initiatives for NASCAR Broadcasting and NASCAR Digital Entertainment. He also serves as Executive Producer of NASCAR IN CAR on iN DEMAND – television’s first enhanced multi-channel digital sports package. Pollack has 15 years of executive experience in media, communications, and sports management. In 1994, he pioneered a new genre of sports journalism when he founded The Sports Business Daily – the first daily trade publication for the sports industry. Under his leadership as President and Publisher, The Sports Business Daily quickly became a ‘must-read’ for leading decision-makers in the sports, entertainment and television industries – a status and tradition the publication maintains today. Pollack also served as Vice President of New Media Publishing for Broadband Sports, Vice President of Marketing and Corporate Communications for the National Basketball Association, and as the NBA’s Communications Consultant during collective bargaining negotiations in 1998 and 1999. Prior to starting The Sports Business Daily, Pollack was Vice President of Winner & Associates - one of the nation's leading strategic communications and public affairs consulting firms. In this capacity, he provided communications and political counsel to category-leading corporations throughout the United States and helped manage statewide ballot issue campaigns. Pollack has twice been named to The Sporting News 100 and was named to the inaugural list of "40 Under 40" published by Street and Smith’s Sports Business Journal. Pollack holds a master’s degree in sports management from the University of Massachusetts at Amherst; a master’s degree from The Graduate School of Political Management; and a bachelor’s degree in journalism from Northwestern University. Marcia Zellers is the Director of Enhanced Television for the American Film Institute (AFI). Beginning its sixth year, AFI’s Enhanced TV Workshop has produced 40+ enhanced TV prototypes. AFI’s eTV Workshop has become the gathering place for the American eTV creative and technology communities, and is renowned as the premier environment for eTV exploration and development. Zellers has pursued the challenge of a cutting edge, consumer-friendly marriage of television and interactivity since she joined MTV Interactive’s New York headquarters as a founding member in 1994. As a Senior Producer and Director heading up all MTV’s music-related Web strategy, programming and development, creative direction, talent relations, and convergence programming with MTV’s on-air operations, Zellers created and produced some of the earliest enhanced TV programming. Early pioneering examples, which aired on TV, include a split screen production incorporating simultaneous live Web chat with Michael Jackson, Jackson videos, and highlights of Jackson’s career; the Red Hot Chili Peppers live at Madison Square Garden, with simultaneous roaming backstage cameras broadcasting live to the Web; and Janet Jackson on MTV’s Total Request Live interacting on air with viewers on the Web. In 1999 Zellers moved to Los Angeles, where she spearheaded Warner Bros. Online’s Entertaindom project, one of the Web’s then-highest profile entertainment destinations and the first planned broadcast-style distribution model. (Entertaindom was intended to showcase both Time-Warner and non-Time-Warner programming.) As Supervising Producer, she oversaw all aspects of the department and helped develop original programming intended for eventual cross-platform and enhanced development. Zellers has been a new media consultant for entities like New Line Cinema and composer Giorgio Moroder, and previous to AFI was the Vice President of Web Development and Creative Director for Greater Relations Worldwide, a nascent dotcom. Zellers is also a published writer and editor, and has an eclectic background that includes publishing, marketing, advertising, fundraising, and stock brokerage.