Monday, September 27 2:15 PM – 3:30 PM Track I: Entertainment Concepts in Branded & Integrated Entertainment - Film, TV, Music, Cable, Wireless, Games & Broadband The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Charles Hirschhorn, President & Chief Executive Officer, G4 TechTV Larry Tanz, Chief Executive Officer, LivePlanet Linda Yaccarino, Executive Vice president, Turner Entertainment Sales and Marketing Allison Johnson, Senior Vice President, Corporate Marketing, Hewlett-Packard Company Ken Solomon, President, FINE LIVING Network Peter Jaysen, Head of Moving Pictures, DPI Michael Kassan, Media and Entertainment Consultant, Moderator Charles Hirschhorn, President & Chief Executive Officer, G4 TechTV: A veteran Hollywood television and motion picture executive, Charles Hirschhorn is the president and CEO of G4techTV - the first and only 24/7 television network all about games, gadgets, gear and gigabytes. The channel, formed by the spring 2004 merger of G4 and TechTV, reaches more than 44 million cable and satellite homes. Prior to creating G4, Hirschhorn spent 10 years at The Walt Disney Company in various management roles in both the motion pictures and television divisions. He began at Disney as VP of Production for Hollywood Pictures, and then moved on to become Executive VP. Hirschhorn next took on the role of President for Disney Telefilms and was subsequently promoted to President of Walt Disney Television and Television Animation. Concurrently, he served as EVP of Production for the Walt Disney Motion Pictures Group. During his tenure at Disney, Hirschhorn was responsible for the development and production of theatrical motion pictures, including "The Joy Luck Club," "Quiz Show" and "The Santa Clause." For the TV and TV animation group, he oversaw Disney Telefilms, including all live-action films airing on "The Wonderful World of Disney" — which he re-launched on ABC in 1997 — as well as all animated series and specials for Disney Video Premieres and Movietoons. Before joining Disney, Hirschhorn was VP of Development for Fox Broadcasting, where he managed the network’s primetime programming and developed the Emmy® Award-winning series "In Living Color." He was also Associate Producer on the film "Bull Durham" and Executive Producer on "Dirty Rotten Scoundrels." In addition to his duties at G4techTV, Hirschhorn is the founding partner of Fountain Productions, an independent production company which produces theatrical motion pictures, TV movies and direct-to-video films. Credits include the critically-acclaimed TV movie "The Miracle Worker," and "Ladies and the Champ" for "The Wonderful World of Disney" and the film "Inspector Gadget II" for Buena Vista Home Video. Hirschhorn earned a BA from Harvard College and served as an Arts Management Fellow for the National Endowment for the Arts. He serves on the Board of The Harvard College Office of the Arts and The National Multiple Sclerosis Society. Larry Tanz, Chief Executive Officer, LivePlanet: Larry Tanz joined LivePlanet in September 2000. He is a producer on a number of LivePlanet initiatives including Project Greenlight. He also oversees all of LivePlanet's business activities and manages development and production for certain LivePlanet projects. He also works extensively with consumer brands both to produce branded entertainment concepts as well as to integrate them into LivePlanet projects. Clients have included Hewlett Packard, Coca Cola, Microsoft, Sprint PCS, Toyota, Blockbuster, and Radio Shack, among others. Prior to joining LivePlanet, Larry served as Director of Strategy and Operations at America Online Inc., where he was a founder of Netscape Netbusiness, AOL’s first foray into the business market. Before joining AOL he was a Senior Associate at Mercer Management Consulting. Engagements ranged from technology and Internet to retail commodities, and included over a year on the ground working with clients in Southeast Asia. Larry holds an MBA from the Wharton School of the University of Pennsylvania, a Masters Degree in Behavioral Psychology from Harvard Graduate School of Arts and Sciences, and a B.A. from Harvard College. Linda Yaccarino is Executive Vice President/General Manager, Turner Entertainment Sales and Marketing. In this capacity, she is responsible for the entertainment ad sales efforts for Turner Broadcasting Sales, Inc. Yaccarino is based in New York and reports to David Levy, President of Turner Entertainment Sales and Marketing and President Turner Sports. In addition to directing the entertainment sales efforts for the division, Yaccarino also develops multi-level sponsorship partnerships for clients across all of the Turner entertainment brands, including TNT and TBS. Yaccarino and her team are industry leaders in the creation of innovative and unique sponsorship and promotion opportunities for advertisers. She was one of the driving forces that put together the original film development partnership between TNT and Johnson & Johnson, which produces a minimum of two projects per year. Already the collaboration yielded the Emmy Award winning Door to Door, as well as Miss Lettie and Me and Wilder Days. Other creative sponsorship initiatives she has developed included the Diet Coke Moviefest on TNT, an integrated branded movie marketing campaign. In addition, Yaccarino developed a partnership between Lowes and TBS Superstation. The partnering resulted in the creation of the unscripted series House Rules in which couples compete to win the home they’ve renovated. Yaccarino is currently directing the sales efforts for the acclaimed series Sex and the City, to which TBS acquired the off-net rights in September. Sex and the City premiered in primetime as a weekly program exclusively on TBS in June 2004. During her tenure, she has also helped drive sales of TBS Superstation’s Non-Stop Comedy Block, which features comedy powerhouse shows such as Friends, Seinfeld and Drew Carey and offers clients exclusive TBS marketing opportunities and the chance to capitalize on TBS's strength in reaching adults 18-49. Yaccarino joined Turner Broadcasting in 1993 in the former Turner syndication division. In 1996 she served as vice president of sales for CNBC and then returned to Turner in 1997. She was named vice president and sales manager for Turner Entertainment Sales in 1997, and then upped to senior vice president in 1999. Before joining Turner, Yaccarino spent five years at Select Media Communications where, as Vice President, Advertising and Program Sales, she managed their national advertising and program sales divisions. Yaccarino is a graduate of Penn State University, where she earned a Bachelor of Arts degree in telecommunications. She lives in Glen Head, New York with her husband Claude and children Matthew and Christian. Allison Johnson, Senior Vice President, Corporate Marketing, Hewlett-Packard Company: Allison Johnson leads HP's corporate marketing organization responsible for corporate advertising, brand management, sponsorships and events, media relations, internal and executive communications and messaging. By demystifying technology, Johnson has lead the repositioning of the company to demonstrate how anyone can reinvent their business, lives and the world with a company that makes technology simple, affordable and enjoyable. At the heart of HP's co-branding efforts, Johnson most recently drove HP's successful co-branding and joint consumer marketing initiatives with DreamWorks for the upcoming movie Shark Tale and around the premier of "Shrek 2." The collaboration between the two companies has brought a new dimension to DreamWorks' business by opening up new channels to reach consumers for cross-marketing promotions and merchandising opportunities. Additionally, Johnson has also worked with Starbucks and Apple to establish footholds in music for HP and with Sundance and Project Greenlight to support the democratization of content for aspiring filmmakers. She also oversaw the promotional marketing campaign surrounding the launch of Mission: SPACE at Epcot. A HP/Disney co-creation, the Mission: SPACE flight simulation is the most technology advanced attraction elevating consumer entertainment experiences through the collaborative development of new technologies and enhanced entertainment experiences. Johnson joined HP in January 1999 after serving as director of corporate communications for IBM and Netscape. She brings a diverse combination of business strategy, brand strategy and culture change experience to her role. She has held marketing and communications positions with Apple Computer, Wells Fargo Bank and Chemical Banking Corp. Johnson holds a bachelor's degree in journalism and communications from the University of Florida. Michael Kassan, Entertainment and Media Consultant: Michael E. Kassan is a nationally recognized leader in the area of media and entertainment. Mr. Kassan is a strategic/brand development consultant presently to brands and companies including Home Depot, National Lampoon, Visible World, DIC Entertainment, Mindshare Worldwide, Ideal Entertainment, Brandsense, Warner Home Entertainment, Revolution Studios, Entertainment Industry Foundation, Microsoft, Verizon, Constellation Ventures (Bear Stearns), Cerberus Capital Management and The Leverage Group. Previously, Mr. Kassan was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies (IPG:NYSE), at the time, the largest and most diversified media management company in the world, with more than 75 offices in North America, Europe and Asia. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 and was instrumental in the sale of the company to IPG. While there, he oversaw the day-to-day operations in North America and was the architect of the firm’s international expansion and grew media billings from $1.5 billion to over $10 billion. Mr. Kassan, an attorney was counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro. He had been President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan is a director and advisor to many charitable and community organizations, currently serving on the Board of the Hollywood Radio and Television Society, and previously serving on the Commission on California State Government Organization and Economy. He also has been Chairman of the Senate Select Committee on the Entertainment Industry in California and in 1998 was elected to the Board of the American Advertising Federation. Mr. Kassan serves on the following Boards as Director: H.E.L.P Group, Big Brothers of Los Angeles, Stephen S. Wise Temple and Skirball Cultural Center. Ken Solomon, President, FINE LIVING: Ken Solomon, president of FINE LIVING, the newest multi-platform brand from Scripps Networks, is responsible for spearheading and overseeing all aspects of the network's growth. A 24-hour network dedicated to helping people pursue their passions, it is appropriate that Solomon's own passion is the formation and growth of FINE LIVING. Under his leadership FINE LIVING has quickly developed from conception to premier, launching in just over a year with 100 percent original programming. A former major studio and new media veteran, Solomon is drawing upon his comprehensive experience in content development and production, program distribution and new media in order to build FINE LIVING into a multi-platform brand that acts as a resource for viewers and demonstrates inherent value for advertisers and program distributors. His vision and energy have shaped the network, building it into a distinctive lifestyle brand with a personal point of view. Covering five lifestyle areas - Adventure, Personal Space, Transport, Favorite Things, and Every Day, FINE LIVING is an authoritative and entertaining resource that inspires and empowers people to make the most out of life. Solomon's industry experience is extensive. As president of Universal Studios Television, now Studios USA Television, he oversaw asset development and distribution activities on a worldwide basis for primetime network, cable, syndication, and made-for-television movies. His administration pioneered the first ever network licensing of an original series simultaneously across multiple platforms with "Law & Order: Special Victims Unit" to NBC and USA Network. Additionally, "Law & Order" won the primetime Emmy for best drama during his tenure. As co-head of DreamWorks Television, Solomon helped lay the groundwork for what would be the landmark DreamWorks SKG Studio, working to create and build its extensive television operations in domestic and international markets. This included worldwide first run program development and production, domestic sales and marketing. Before joining DreamWorks, Solomon held two high-ranking positions at News Corp., including executive vice president of network distribution at Fox Broadcasting, where he was charged with leading the campaign to level the playing field among all broadcast networks, including among other major accomplishments, the "broadcast affiliate" wars. To this end, the network acquired the NFL and NHL sports franchise rights, securing Fox's ascension from the ranks of fledgling program service to top-rated broadcast network. His campaigns resulted in more than two dozen NBC, ABC and CBS affiliates moving to Fox. After News Corp's historic acquisition of New World Television, which was comprised of mostly CBS affiliates, Solomon oversaw the group's transition to Fox affiliation. Additionally, he was integrally involved in the launch and early development of the FX cable network, News Corp's first foray into basic cable. His career at News Corp. began as executive vice president and general sales manager for Twentieth Century Fox Domestic Television, managing the company's first run and off-net marketing and distribution strategies. Solomon's experience also includes the positions of vice president-eastern regional manager at Disney's Buena Vista Domestic Television and eastern division manager for Paramount Domestic Television. He most recently served as founding president of iBlast, where he was responsible for building the nation's largest and farthest-reaching digital content broadcast distribution network, with 246 stations covering 93 percent of U.S. television households. Solomon was involved with the National Association of Television Programming Executives (NATPE) for five years, serving on the board and the executive committee. He was named Humanitarian of the Year in 1998 by H.E.L.P. Group, one of the largest and most influential children's charities in the Western United States.