Thursday, January 8 1:30 PM - 2:30 PM Session B: DH6: Digital Cable and Satellite Television Strategies: Channel Launches, SVOD-VOD, HDTV, International and Interactive With DTV having passed the threshold of consumer acceptance, being fully embraced, the consumer is now first experiencing what the future of cable and satellite programming is all about. For a decade, industry leaders have speculated on the future of the 500 channel universe and now it is here. With DTV, HDTV and broadband rolling out in communities across the country, the opportunity to innovate, to offer unique and exciting new channels and subscription and VOD packages will be the ongoing challenge for the industry. The entire universe of basic and pay services will be up for grabs in the coming five years. The combination of new technologies, new services, new partnerships, content innovation, aggressive marketing, not to mention new investment will remake the landscape of home entertainment. Stephanie Campbell, Senior Vice President, Programming, DIRECTV, Inc. Steve Heeb, Vice President, Product & Business Development, Comcast Deron Triff, Vice President, Digital Ventures, PBS Rob Jacobson, Chief Operating Officer, InDemand Karl Meisenbach, Director of Advertising, HDNet Ed Tettemer, President, Red Tettemer Ken Rutkowski, founder, Ken Radio, Moderator Stephanie Campbell, Senior Vice President, Programming, DIRECTV, Inc.: Stephanie Campbell is senior vice president of Programming for DIRECTV, Inc., a unit of Hughes Electronics Corporation. Campbell is responsible for the planning, acquisition and scheduling of programming for DIRECTV. The nation’s leading digital television service provider, DIRECTV delivers more than 225 channels of entertainment programming to subscribers who own a DIRECTV System. Campbell’s role also includes the management of advertising sales, all scheduling functions, as well as working with the DIRECTV Castle Rock Broadcast Center (CRBC) in Castle Rock, Colorado, and the DIRECTV Los Angeles Broadcast Center (LABC). Prior to joining DIRECTV, Campbell was vice president of Programming and Program Controller for TV3 in London, England. Campbell directed all acquisition, scheduling, production and promotion activities at the 3-channel network, which was broadcast via satellite to Sweden, Norway and Denmark. Campbell served in this capacity from 1992 until she joined DIRECTV in 1994. From 1987 to 1992, Campbell was director of Programming and Promotion at KDVR-TV, a Fox affiliate in Denver, Colorado. During Campbell’s tenure at KDVR-TV, she was responsible for the programming, promotion, production and public affairs departments. Steve Heeb, Vice President, Product and Business Development, Comcast: Responsible for the product development and business development of all new products and services on the digital set top platform including IPG, VOD, HDTV, DVR, iTV, Games, E-Commerce and other future applications. Focuses on the early development of new technologies, creation of the business arrangements and formation of a technology into a Comcast service that makes money. Holds a MBA from Drexel University and a BSEE from Pennsylvania State University. Deron Triff, Vice President, Digital Ventures, PBS: Deron oversees strategies and start-up for PBS's digital initiatives, including high definition television, video on demand, personal video recorders, digital channels, and broadband video. Triff's work has lead to launch of PBS KIDS ON DEMAND, the network's first cable VOD channel, now available in nearly 6 million homes. Under Triff's direction, PBS shall also launch a 24/7 HD Channel in February. Since arriving to PBS nearly four years ago, Triff has overseen PBS's strategic partnerships for digital, including reaching landmark agreements with TiVo, iNDEMAND, TVN Entertainment, Cablevision, Sony Corporation, Microsoft Television, Liberate Technologies, among others. Prior to PBS, Deron worked for several years in the cable and satellite television industry throughout Latin America, Europe, and Asia for companies including British Telecom, MuchMusic, Travel Channel among others. Deron holds an MBA from McGill University in Montreal and a BA on Radio-TV-Film from the University of Georgia. Karl Meisenbach, Director of Advertising, HDNet: Karl Meisenbach has evolved with the video business and his experience includes working with advertisers to deliver their messages via Nationally Syndicated TV Programs, In-Flight TV, In-Store TV, Webcasting, and now, the best viewer experience yet, High Definition Television. As the Director of Advertising since the launch of HDNet in 2001, Karl has worked with over 30 advertisers such as Budweiser, Nokia, Mitsubishi, and Zenith to sell, test, learn, and take advantage of the benefits that HDTV delivers – a widescreen experience, an image that has 10 times the detail of your Dad’s TV, and 5.1 surround sound. Previous to HDNet, Karl was working with advertisers and marketers to utilize the new video delivery mechanism at the time, streaming video, with broadcast.com which was later sold to Yahoo! Too bad he was drunk on the internet kool-aid, like a lot of people and you know who you are, and neglected to sell his stock before the collapse, so, after a few counseling sessions, he’s back! And excited about the roll out of High Definition TV. HDNet produces and televises more High Definition Sports, Entertainment and News programming than any other network. Karl has spoken at numerous industry conferences regarding the roll out of HDTV and some of the experiences and lessons learned, so far, at HDNet.