Thursday, January 8 10:30 AM - 11:30 AM Session A: DH1: Entertainment and Madison Ave. Converge – Concepts in Branded & Integrated Entertainment – Film, TV, Cable, Wireless & Broadband The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Sandy Climan, President, Entertainment Media Venture Douglas Scott, Executive Producer, BLENDER Sessions Cliff Marks, President Marketing and Sales, Regal CineMedia Catherine Levene, VP of Strategy and Business Development, NYTimes.com Elizabeth Schimel, Vice President, Consumer Business Development, AT&T Wireless Chris Gebhardt, Partner, Integrated Entertainment Partners Michael Kassan, Media and Entertainment Consultant, Moderator Michael Kassan, Entertainment and Media Consultant: Michael E. Kassan is a nationally recognized leader in the area of media and entertainment. Mr. Kassan is a strategic/brand development consultant presently to brands and companies including Home Depot, National Lampoon, Visible World, DIC Entertainment, Mindshare Worldwide, Ideal Entertainment, Brandsense, Warner Home Entertainment, Revolution Studios, Entertainment Industry Foundation, Microsoft, Verizon, Constellation Ventures (Bear Stearns), Cerberus Capital Management and The Leverage Group. Previously, Mr. Kassan was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies (IPG:NYSE), at the time, the largest and most diversified media management company in the world, with more than 75 offices in North America, Europe and Asia. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 and was instrumental in the sale of the company to IPG. While there, he oversaw the day-to-day operations in North America and was the architect of the firm’s international expansion and grew media billings from $1.5 billion to over $10 billion. Mr. Kassan, an attorney was counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro. He had been President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan is a director and advisor to many charitable and community organizations, currently serving on the Board of the Hollywood Radio and Television Society, and previously serving on the Commission on California State Government Organization and Economy. He also has been Chairman of the Senate Select Committee on the Entertainment Industry in California and in 1998 was elected to the Board of the American Advertising Federation. Mr. Kassan serves on the following Boards as Director: H.E.L.P Group, Big Brothers of Los Angeles, Stephen S. Wise Temple and Skirball Cultural Center. Sandy Climan, President, Entertainment Media Venture: Sandy Climan is President of Entertainment Media Ventures (EMV), a Los Angeles-based venture capital fund focused in investment in the area of technology and media. The purpose of the company is to invest in entities that reflect the way technology is profoundly impacting traditional businesses, marketing and media. EMV focuses particular attention on the benefits and opportunities that will come with greater bandwidth and increasingly rich media, as well s on companies with enabling technology and next generation infrastructure that hasten the advent of broadband communications and entertainment. EMV currently manages a portfolio of nineteen companies spanning these strategic areas. From October, 1995, through May 1997, Mr. Climan was Executive Vice President and President of Worldwide Business Development for Universal Studios, Inc (formerly MCA, Inc.), where he oversaw corporate international strategy and the following Universal Studios operating units -- Consumer Products, Home Video, Pay Television, New Media, Spencer Gifts and Strategic Marketing. From June, 1997, through February, 1999, and from June, 1986, to September 1995, Mr. Climan was a senior management team at Creative Artists Agency, a leading talent and literary representation firm, working with both talent and corporate clients. Mr. Climan helped build CAA's corporate group from its inception, representing and consulting to a wide range of companies, including Sony, Matsushita, Coca-Cola, Credit Lyonnais, Seagram, COMSAT, Bell Atlantic and Pacific Telesis. As talent agent, Mr. Climan worked closely with many major actors, directors, writers and producers in charting their careers. Prior to joining CAA, Mr. Climan held executive positions at various entertainment companies, working in general management capacities, as well as overseeing areas of motion picture and television production and distribution. Mr. Climan received his BA from Harvard College, a Master of Science in Health Policy and Management from Harvard School of Public Health and his MBA from Harvard Business School. CATHERINE LEVENE, Vice President, Strategy & Business Development, New York Times Digital: Catherine Levene was named vice president, strategy & business development for New York Times Digital in December 1999 and is responsible for developing the New York Times Digital organization through external affiliations and partnerships and evaluating investment opportunities. She also oversees New York Times Digital's strategic planning initiatives. Catherine served as vice president of business development for New York Times Digital since August 1999. Prior to that, she was director of marketing for newyorktoday.com, its online city site, since 1998. Before that, Catherine served as manager of business strategy for Showtime Networks, Inc., where she was responsible for advising senior management on issues relating to convergence, high-speed access and digital television and their impact on the cable industry. From 1996 to1997, she was director of business development at Firefly Network, Inc., which developed some of the first collaborative filtering technologies and applications for the Internet. Catherine was a senior sales analyst in group sales and marketing for The New York Times Company's Women's Magazine Group from 1992 to 1994. Catherine received a B.A. degree in history from the University of Pennsylvania and, concurrently, a B.S. degree in economics with a concentration in marketing from the Wharton School of Business, in 1992. She earned an M.B.A. from Harvard Business School in 1996. Douglas Scott is currently executive producing BLENDER Sessions, a five-day music series in Park City, Utah. He recently co-executive produced "Diddy Runs the City" for MTV with Sean Combs and executive directed the fundraising efforts for this program, which raised $2 million for New York City children. This initiative was also supported by Nike, Pepsi, McDonalds, Time Warner, Viacom, Lincoln and Foot Locker. Prior to this, Scott was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic. At Hypnotic, Scott created and executive produced the highly acclaimed Chrysler Million Dollar Film Festival and was also charged with developing innovative branded entertainment campaigns for numerous Fortune 500 companies including Reebok, Ford Motor Company, Nintendo and Toyota. In April of 1997, Scott joined the Hollywood Stock Exchange (HSX), where he was acting CFO and SVP, Sales & Marketing. While there, he was responsible for developing and producing the Companyís annual Academy Awards event, which was supported by Toyota, Pepsi and Sun Microsystems, launching a weekly radio show on CBS Radio and structuring content syndication relationships with Access Hollywood, Advertising Age, Entertainment Weekly, and other national media outlets. From 1995 thru 1997, Scott was President and COO of ArtView a global network of galleries, auction houses and museums and was responsible for developing and executing highly successful strategies for e-commerce and inventory management in partnership with GE Capital. In 1993, Scott co-founded the Red Herring magazine where he served as Vice President of Sales & Marketing. Scott is an active speaker at industry conferences, contributor to industry publications and has guest lectured at business schools and universities. He holds a B.S. in Economics from University of Maryland, College Park. Elizabeth Schimel, Vice President, Consumer Business Development, AT&T Wireless: Elizabeth Schimel joined AT&T Wireless Services in June 2002 as Vice President of Consumer Business Development for AT&T Wireless Services’ Mobile Multimedia Services Division. Since joining AT&T Wireless, Elizabeth has closed numerous transactions with major partners, including News Corp/Fox’s American Idol, Activision/Tony Hawk, Sony Music and AOL Time Warner, positioning AT&T Wireless Services as the partner of choice for major content companies. Prior to her current position Elizabeth was Senior Vice President, Director of Global Business Development for SoundView Technology Group. Elizabeth also held executive positions with major media conglomerate Bertelsmann AG, where she was responsible for launching and managing electronic publishing, gaming and online businesses. Elizabeth earned her MBA and MA degrees in Finance and Strategic Management from the Wharton School, University of Pennsylvania. Cliff Marks, President Marketing and Sales, Regal CineMedia: Clifford ("Cliff") Marks has been a leading advertising, marketing and sales professional for over 15 years. Appointed President, Marketing and Sales, of Regal Entertainment Group subsidiary, Regal CineMedia, in May 2002, Marks leads the company’s marketing, sales and advertising division based in New York City. He heads the development of in-theatre advertising and promotions for Regal Entertainment Group’s nearly 6,000 screens in 525 theatres located in 110 DMAs and in 42 of the top 52 U.S. markets. He also manages a leading digital out-of-home media company with video screens in fast service restaurants throughout the country. Prior to joining Regal CineMedia, Marks was a 13-year veteran of ESPN/ABC Sports, most recently as senior vice president overseeing its $2.0 billion sales organization. Working with top national advertisers such as Anheuser Busch, Circuit City, MCI, Toyota, AT&T, Pizza Hut, Taco Bell and KFC, Marks was instrumental in developing vertically integrated advertising packages for clients across multiple platforms including ABC Sports programming, ESPN, ESPN2, ESPN Classic, ESPNews, ESPN.com, ESPN magazine, ESPN radio and ESPNZone restaurants. From 1986 through 1989, Marks was an executive at The Nashville Network, helping establish the emerging cable network as a credible advertising sales vehicle in its initial years of operation. He began his career at prominent New York advertising agencies Young & Rubicam (1985-86) and BBDO (1983-85), where he worked with leading advertisers such as Lincoln Mercury, Stroh Brewing and Quaker Oats’ Gatorade.