Friday, January 9 10:30 AM - 11:30 AM Session A: DH9: Entertainment Search Engine Marketing - Web Advertising Profit Sector - Analyzing Results and Performance The search market is back at the top of the pack. From Internet winner to the crash to becoming everyone’s favorite sector, all over again. Search is not only being touted as the next "Premium" pay service sector, targeted advertising on the search engines is paying off, in significant numbers, both for the Search Engine and the customer. Studios and networks now routinely use the "search" market as a primary vehicle in breaking a new campaign. The promise of "Search Engines" as a destination universe with information, shopping, news and entertainment may just be coming true. With the arrival of broadband and wireless, "Search Engine" marketing and sales and use of "keywords" may just be in your future. Like the television networks and their affiliates, the combination of search engines and their key customers could come to dominate Net commerce. Justin McCarthy, Head of Entertainment and Media, Google Karen Nelson Howe, CEO/General Manager, Singingfish Tom Wilde, Global Director Search Services, Lycos Barbara C. Coll, President and Chairperson of the Board, SEMPO & CEO and President, WebMama.com Inc. Jason Schulman, Senior Vice President, Carat Interactive Gregory Markel, Founder, Infuse Creative, Moderator Karen Nelson Howe, CEO/General Manager, Singingfish: Ms. Howe has full P&L responsibilities and provides strategic direction at Singingfish, an audio and visual multimedia search company and division of Thomson... She spearheads partnerships and alliances, oversees sales functions, and supervises all marketing and corporate branding activities... Has 20 years marketing, sales and management experience for very large corporations, such as Motorola, as well as start-ups... At Motorola, helped create Windows CE market development and was promoted to director of marketing within the semiconductor group... Spent 11 years with Adobe and Aldus Corporation... Earned a bachelor in arts from Whitman College... Published columns, articles, and quoted in the Wall Street Journal, Seattle Times, Puget Sound Business Journal, and technical trade publications... Honors include Upside Magazine Hot 100, Smithsonian Innovation Award, WSA Product of the Year... A member of IAB, AAF, DMA. Justin McCarthy, Head of Entertainment and Media, Google: As Head of Entertainment and Media at Google, Justin McCarthy isresponsible for leveraging Google's volume of entertainment searches forthe top entertainment marketers. McCarthy joined Google fromDoubleClick Inc., where he was the General Manager, Travel & Entertainment Networks and responsible for leading the businessdevelopment and advertising sales effort behind DoubleClick's Entertainment & Youth Network. In that role, McCarthy managedpartnerships with Comedy Central, Billboard, A&E Properties, CosmoGirl, Zagat, GamePro.com and directed advertising relationships with WarnerBrothers, Sony, Universal, Disney, Fox and other major entertainment customers. Prior to joining DoubleClick, McCarthy was the MarketingManager at CondeNast Publications Interactive Division, CondeNet,helping to develop the company's Web brand, Concierge.com.McCarthy earned a BA in English from Trinity College in Connecticut. Hecurrently lives in New York City. Barbara C. Coll, SEMPO President and Chairperson of the Board, CEO and President of WebMama.com Inc.: Barbara has been involved with product and program marketing in Silicon Valley for 16 years, including stints with Sun Microsystems, Qualix Group (purchased by Veritas) and Ipsilon Networks (purchased by Nokia). Prior to moving to California from Canada she obtained her Bachelor of Engineering Computer Systems to be able to talk the talk of the valley. She founded WebMama.com in September of 1996. Barbara is a sought after presenter for industry conferences and finds the time to edit the monthly enewsletter called the WebMamaís Journal. Barbara is the founding President of SEMPO (www.sempo.org), a non-profit organization formed in early 2003 to increase the awareness and promote the value of Search Engine Marketing worldwide. Barbara lives in Menlo Park with her husband and 9-year-old son. Thomas Wilde, Global Manager of Search Services for Terra Lycos: Tom Wilde joined Terra Lycos in January 2002 as general manager of search services for Lycos Search and HotBot, the award-winning, leading search engines in the Terra Lycos Network. Wilde brings in-depth expertise in the online search industry to Terra Lycos, where he heads up all search-related revenue and product strategy. In January 2003, Tom became the global manager of search services, leading all efforts to deploy Lycos Search and HotBot search globally. Wilde is the former vice president of marketing and channels for Fast Search and Transfer, a leading provider of Internet and enterprise search technology to Fortune 2000 companies. Prior to joining FAST, Wilde served as an Internet business development manager at RCN, a leading broadband ISP. Wilde holds an MBA from the Wharton School and received a Bachelor of Arts degree from Colby College. Jason Schulman, Senior Vice President, Carat Interactive: Jason leads business development efforts for Carat Interactive nationwide, working with a wide spectrum of clients - from Fortune 500s to fledgling start-ups. Because of his exposure to this diverse set of needs, Jason works with clients to develop strategies and tactics that deliver real results - whether it be a massive brand awareness campaign or a targeted relationship marketing program. Before Freestyle joined forces with Carat Interactive, Jason was Executive Vice President of Business Development for Freestyle Interactive. At Freestyle, Jason was responsible for building the business, having brought in some of Freestyle's biggest accounts, including Showtime, Toys "R" Us, Coke, Miller and others. Prior to Freestyle, Jason was Director of Sales at eYada.com, the Web's largest producer of live Internet radio. There he launched business development and sales efforts on the West Coast, creating partnerships with leading companies like iVillage, New Line Cinema, and Real Networks. Before eYada, Jason was Director of Sales at AudioBase, where he secured relationships with Levi Strauss, Tower Records, MCI Worldcom, ArtistDirect, and Gap. Married with two kids, Jason loves to ski, mountain bike, fly fish, and golf when he finds a few free minutes. He has a BA in History from Middlebury College.