Saturday, January 10 1:30 PM - 2:30 PM Session A: DH21: Video Management and Content Distribution on the Net Whether you’re a content company or a streaming service provider, the margin of error in building and managing your video assets and streaming network is miniscule. Because your project is not only going to be judged by thousands of critical customers and viewers, it ultimately also comes under the microscope of project management assessment and financial results. Keeping video asset management and distribution costs under control is a juggling act requiring expertise in building a broadband network, a streaming media platform, storage management, encoding, security and MPEG4 technology. Whether your company is looking for technology partners or suppliers, in this session, we bring the many pieces together needed to help you through the difficult task. Robert Hammond, CTO, Mirror Image Internet Mark Turner, International Broadcast & Multimedia Sales Manager, British Telecommunications Broadcast Services David Jensen, Vice President of Business Development, Zetools Donald Leka, CEO, Trans Media Exchange Matt Deichman, GM Services Operations, Media Web Services, RealNetworks Katherine Parker, Moderator, former, Business Development Manager for Entertainment & Media Industry, Sun Microsystems, Moderator Mark Turner, International Broadcast & Multimedia Sales Manager, British Telecommunications Broadcast Services: Mark Turner, international broadcast & multimedia sales manager for BT Broadcast Services, has over 7 years experience in specifying, selling and implementing broadcast solutions for blue chip international broadcasters, studios and corporates. Based in Los Angeles, CA, Mark heads up the sales team for media and corporate accounts. His responsibilities include product development recommendations, sales lead generation, quotations and RFP responses, contract negotiations and day to day account management of operating services. During his time at BT Broadcast Services, Mark has overseen the expansion of BT’s Los Angeles Media Center from 22 to 44 full time TV channels and 3 new Occasional Use TV routes. With experience in customer sales across the Americas, Europe and Asia, Mark works closely with clients such as E! Entertainment, Fox Sports, Sony Pictures Television, Cisco Systems, Warner Bros, Disney Group, Paramount, Golf Channel, and the Tennis Channel. Mark holds a BA in Management Studies from the University of Leeds. A British national, Mark is married with one child and resides in Marina Del Ray, CA. Donald Leka, CEO, and the architect of the company’s business model. His vision to create Trans Media Exchange is a product of his background in media & technology and his executive management experience. Prior to launching TMX, Mr. Leka served as Senior Director of New Media for RxRemedy, a traditional/new media producer and distributor of consumer health-related media content. At RxRemedy, Mr. Leka conceived the business model and developed the business plan and P&L for the streaming media and cable television program, HealthSCOUT iTV propelling it through a distribution network of over 3,000 affiliate extranet sites. Mr. Leka established strategic partnerships with industry leaders including Apple Computer and Microsoft and throughout the HealthSCOUT Syndicated Network of over 3,000 sites (e.g. Yahoo, USA Today, NBCi, iWon, Juno, AT&T, Prodigy). Previously, Mr. Leka was a co-founder and Executive Director of The Fultz Foundation in Washington, DC where he was instrumental in securing funding from the George Soros Foundation and USAID among others. Mr. Leka developed and directed various international projects focused on business development and management training including telecommunications and the internet. Mr. Leka holds a Masters in Business Administration as well as a Bachelor of Arts degree in International Relations, both from The American University in Washington D.C. Mr. Leka is also a composer, arranger, and producer of classical and popular music. Robert Hammond, Chief Technology Officer, Mirror Image: As Chief Technology Officer for Mirror Image, Robert Hammond manages product development and technology strategy formulation efforts. Prior to joining the company, Bob was Vice President of Product Development for Planet Direct, an Internet portal site, and a strategic business consultant in Workstation Systems Planning at Hewlett-Packard. He also worked as an Engineering Manager for Hewlett-Packard and Apollo Computer in their Multi-Media and Graphics Technology departments. Bob holds a BS from the University of Connecticut. David Jensen, Vice President of Business Development, Zetools: David Jensen's 15 years of experience in the delivery of information, interactive media and entertainment has made him a leading member of many industries. Most recently in the consulting world, he built and led Razorfish's Broadband/Future Television practice, in addition to managing Razorfish's Media and Entertainment practice for North America. Under his leadership, his team helped more than 100 media companies with technology, strategy and branding solutions. Clients included: DirecTV, Sony, Columbia Tri-Star International, I-Blast, News Corp, Fox, HBO, RAI, BSKYB, Arte, ZDF, Tivo and Vivendi/Universal. Prior to Razorfish, Mr. Jensen worked in the education sector creating interactive and community network initiatives for the world's largest operating foundation, the J. Paul Getty Trust. Projects ranged from building community networks to launching broadband and interactive television channels for education. Partnerships included working with Library of Congress, California Arts Council, American Film Institute, Xerox PARC, GTE, NEC, Oracle, Liberate, PBS, Time Warner Music and Disney. Trained as an architect and media-maker, Mr. Jensen previously worked as a designer for architectural firms Richard Meier and Partners and Kohn, Pederson and Fox, New York; Zaha Hadid, London and Frank Israel, Los Angeles. He has also produced and designed films, music videos, interactive media and television for HBO, MTV, Universal, PBS, Fox and Alive, among others. Mr. Jensen holds a B.Sc. from the University of Houston and a M.Arch. from Harvard University. Matthew Deichman, General Manager of Service Operations and Private Label Subscription Services, RealNetworks. He is responsible for worldwide operations and non-application architecture for one of the largest digital media delivery networks in the world, supporting RealNetworks subscriptions products, and subscription operations for third-party content owners such as ABC, BBC, CNN, C-Span, and Disney. During his time at RealNetworks, he has overseen the expansion as the world’s largest provider of live events over the Internet. Mr. Deichman is also responsible for business development, negotiations, and product development for private label subscription services for companies such as NFL and MLB. Prior to joining Real Networks, Matthew was Vice President of Technology Solutions for a leading telecommunications professional services firm. Matthew graduated from Washington State University. Katherine Parker is Principal of her own solution marketing business helping digital media companies establish and expand their markets. She brings over 18 years experience in media solutions go-to-market, business development, and strategic alliance management to teams and projects. Current projects include solutions consultancy for Avid Technology's http://www.avid.com/products/activecontentmanager/ Active Content Manager, and participation on the Agenda Committee for the Global Society for Asset Management's http://www.g-sam.org/ GSAM03 Symposium. As Business Development manager for Entertainment & Media Industry at Sun Microsystems, Katherine hosted the monthly Sun Entertainment & Media user group in Los Angeles. From 2000-2003, SEMUG LA provided a lively community forum for a wide range of digital media topics including digital asset management, digital distribution, digital rights management, interactive TV services, wireless content delivery, Java gaming, content portals and personalization, and media storage. Recently Ms. Parker was a member of Sun's web services software organization, specializing in Digital Identity solutions and Liberty standards. During her career at Sun Microsystems, Ms. Parker managed partnership activities with market-leading companies including Adobe, Agfa, Artesia, Bulldog (Documentum), iKnowledge (Avid), Kodak, NDS, Oracle, PricewaterhouseCoopers, RealNetworks, Sony, Vignette, and Xerox. Her Silicon Valley alliances expertise includes building go-to-market plans with partners based in North America, Japan, France, Germany, UK, Israel and many other countries. Additionally, Katherine led PR and Marcom activities for Sun at venues such as NAB, IBC, and Seybold Seminars, and is a presenter on digital media topics at industry conferences.