Friday, January 10 3:00 PM - 4:00 PM Session B: DH16: Technology Infrastructure for the Delivery of Broadband Entertainment As we move into a ubiquitous broadband universe, the delivery of entertainment, information and communication services to the consumer requires an ever growing and scalable technological infrastructure. Without the development and enhancement of broadband technologies, the entire future of the entertainment industry will be in question. Creating the new "Digital Hollywood" is not possible without the framework to support the structure itself. The products and services that will redefine technology require an infrastructure capable of supporting bandwidth intensive applications. Much of it is here today, but just as much is to come. In this session we will explore the capabilities of the systems in place, understand what kind of content we can deliver, as well as investigate what alternatives the production community has in reaching its marketplace. Jay Fausch, Sr. Director, Strategic Marketing, Alcatel Broadband Networking Division - Broadband Access Mitchell Linden, Senior Vice President, North American Operations, BBC Technology Mads Lillelund, Executive Vice President, Worldwide Sales, Enterasys Networks Gary Gysin, Vice President, Product Management & Business Development, Volera Erik Smith, Director of Content and Applications, BroadJump Tim Tang, Content Delivery Manager, Hughes Network Systems John North, Director, The Skyler Management Group, Moderator JAY FAUSCH: Jay is Senior Director of Marketing at Alcatel's Broadband Networking Division in Raleigh, NC, where he is responsible for leading the company's worldwide strategic marketing efforts focusing on broadband access and DSL. Prior to joining Alcatel, he held senior positions at Lucent, Paradyne, Racal Data Communications and Westell Technologies. Jay is a DSL Forum Ambassador and is Chairman of the DSL Forum's Marketing Committee. He received a Bachelor of Science degree in Electrical Engineering from Duke University and a Masters in Business Administration from the University of North Carolina at Chapel Hill. Jay is an acknowledged expert on wireline broadband access and a frequent speaker at industry conferences. Mitchell Linden, Senior Vice President, North American Operations, BBC Technology: As Senior Vice President of North American Operations, Mitchell Linden has overseen the implementation of some of the most innovative Media Asset Management (MAM) and Collaborative Post-production projects in the world. Foremost are the reengineering of BBC News into a fully digital, tape-less production environment, as well as developing large-scale, next generation content production and publishing environments for Broadband and 3G distributions. Prior to the BBC, Linden served as Senior Vice President and General Manager for iXL's Digital Media Solutions practice group, which he co-founded in 1999. Under his leadership, this global practice of DMS built innovative new solutions, which earned them recognition as "Best in Class" (Gartner -12/99). Linden’s career prior to this includes co-founding the Content Group, one of the first consulting and integration firms in the Media Asset Management space, working in the Hollywood motion picture production community, with leading entertainment industry clients including Capitol Records, Entertainment Tonight, Columbia Tri-Star, New Line Cinema, Thomas Dolby's Beatnik, ABC Disney, and E! Entertainment Television. Linden is a member of the Motion Picture and Television Editors Guild. Mads Lillelund is Enterasys Networks' Executive Vice President, Worldwide Sales. Mads leads Enterasys Networks global sales and marketing activities focused on continuous improvements of Enterasys sales execution and furthering the creation of a world-class networking technology brand. Mads moves into this role from previously holding both the chief marketing officer and product management executive vice president positions at Enterasys. Before being named to this position with Enterasys in September of 2001, Lillelund was Vice President of New Media and Global Marketing at Lucent Technologies. Prior to this role, he served as Lucent Technologies' Managing Director of Global Channel Partner Marketing, where he developed global channel marketing programs that aggressively increased revenues and profits in Lucent's channel partner business. Also while at Lucent, Lillelund served as Managing Director and Regional Vice President of Global Commercial Markets for Europe, Middle East and Africa. Prior to Lucent Technologies, he held management positions in sales and marketing with AT&T in Europe. In addition, Mads has held various management positions within the banking sector on Wall Street in New York. Lillelund holds a Master of International Management from the American Graduate School of International Management, a BBA in Business Administration and International Management from Baylor University, and a Baccalaureate from Soro Academy in Denmark. Erik Smith, Director of Content and Applications, BroadJump: As the Director of Content and Applications for BroadJump, Erik Smith is responsible for driving and implementing BroadJump’s Content and Applications Partner Program. In this position, Smith works closely with the industry’s leading content and application providers creating strategies and business processes to more effectively enable broadband service providers to deliver content to consumers over broadband. Smith brings to BroadJump an extensive history of experience and knowledge implementing and managing high profile campaigns and programs. Prior to BroadJump, Smith held top positions with DirecTV, Liberate Technologies and Sun Microsystems. While at DirecTV, Smith was responsible for the strategy and development of next generation, advanced digital satellite applications. Prior to joining DirectTV, Smith launched and managed Liberate’s PopTV program, one of the largest developers program for interactive television. In addition, Smith created and built the original Sun Microsystems' Java developer program including the development and execution of the market strategy based upon Java applications for the enterprise market. Prior to Sun, Smith was responsible for the development of the vertical markets strategy at Taligent, Inc. Smith holds a B.A. from San Jose State University. John North, Director, The Skyler Management Group: John North, Director, The Skyler Management Group. John North is a veteran content producer and system architect with extensive experience in delivering complex media products and services. Current work includes business development for Microtransaction and Integrated Asset Management applications for interactive television and other on-line markets. John brings more than thirty years of credits from live stage and studio performance, network broadcasting, print and electronic publishing, and all manner of interactivity-- from broadband to narrow, from desktops to global processing and distribution centers. An accomplished team builder, he recently led an international team in prototyping a true end-to-end, culturally-discreet, business, production and network system for a 15-country, 10-million subscriber European cable television network. Career distinctions include over one thousand production design and technical direction credits, many early webcasts, a product management position for an enterprise-class media asset management application, a business and technology columnist for the teleproduction trades, the mid-80’s specification of a closed-loop cable-to-retail ITV system, two patents for infrastructure and desktop-level advanced media systems, and the 1993-4 delivery of a 20-year broadband utilization plan to the Managing Directors of Fujitsu, NTT, and NTT Data in Tokyo that defined the limits of industry growth on the availability of extensible middleware, bandwidth on-demand Quality of Service allocation, and the deployment of real-time watermark encoders and auditable microtransaction gateways. Tim Tang is the Content Delivery Service Manager for Hughes Network Systems. In this role, Tang is responsible for managing the development of content delivery services, working with customers to architect solutions to carry out business initiatives and pursuing strategic alliances to augment Hughes Content Delivery offerings by working closely with the industry's leading technology players. Prior to HNS, Tang held engineering positions at COMSAT, MITRE, and NIST.