Thursday, January 9 1:30 PM - 2:30 PM Session B: DH6: Music Industry: Subscription Services, Satellite, Internet Radio and other ServicesMusic Industry: Subscription Services, Satellite, Internet Radio and other Services This is the year of the rollout of music services. After the lawsuits, after the technology innovation, after the consolidation, after the first attempts at music subscription, we will in this session, try to evaluate what the new music industry is going to look like. The era of digital music delivery is here, but the details of how the industry will be structured are still confusing. There will undoubtedly be new trials, new tests, new and great offers to the consumer, and finally the day will arrive when we will begin to understand, in a post all-free Napster environment - how to satisfy the appetite of the music consumer. Monetizing a product that has been free will not be easy, but it is coming. Larry Linietsky, Senior Vice President, Business Development, pressplay Dennis Mudd, founder, Chairman & CEO, MUSICMATCH Dave Goldberg, Vice President & General Manager, Music, Yahoo, Inc. Kenneth Hertz, Senior Partner, Goldring Hertz Lichtenstein and Haft LLP Mary Pat Ryan, Executive Vice President, Marketing, Sirius Satellite Radio Sean Ryan, CEO, Listen.com Ted Cohen, VP New Media, EMI Recorded Music, Moderator Dave Goldberg, Vice President & General Manager, Music, Yahoo, Inc.: Dave B. Goldberg, Co-Founder of LAUNCH, serves as the company’s CEO and will act as General Manager of Yahoo! Music since the acquisition of LAUNCH by Yahoo! Inc. in August 2001. Since its inception in 1994, Mr. Goldberg has spearheaded LAUNCH’s vision to help music fans connect with their favorite artists and discover new music through a variety of interactive mediums. Under his leadership, LAUNCH has developed into one of the leading entertainment brands and LAUNCH.com has become one of the web’s premier music destination sites. Prior to founding LAUNCH, Mr. Goldberg was Director of Marketing Strategy and New Business Development at Capitol Records in Los Angeles, California. While in this position, Mr. Goldberg was responsible for the development of new multimedia distribution methods and the development of alternative channels through which music and new artists could be effectively marketed to consumers. Before Capitol, Mr. Goldberg worked as a management consultant at Bain & Co., a prominent strategic consulting firm. Mr. Goldberg graduated magna cum laude from Harvard University with a B.A. in History and Government. Mr. Goldberg currently serves on the board of directors for LivePlanet and is a member of N.A.R.A.S (National Academy of Recording Arts & Sciences) and the Digital Coast Roundtable. Mary Pat Ryan, Executive Vice President of Marketing, joined Sirius in the summer of 2002. In her capacity, she is responsible for Sirius consumer, retailer, and OEM marketing initiatives in addition to subscriber and customer care and many of the relationships with our key Marketing partners such as NASCAR, House of Blues and Madison Square Garden. Before arriving at Sirius, Ms. Ryan secured extensive domestic and international experience in the entertainment, direct marketing, and retail fields at IMAX, Ltd., Lifetime Entertainment Services, U.S. Satellite Broadcasting and Draft Worldwide. Most recently, Ms. Ryan served as Executive Vice President, Worldwide Marketing, for IMAX, Ltd. Her responsibilities included the management of client relations to the 200-plus worldwide affiliate network, and the marketing of all IMAX films. She also led a successful re-positioning of the IMAX brand from an institutional, domestic focus to a worldwide, commercial entertainment focus. Throughout her career, which has spanned more than 20 years at the executive level, Ms. Ryan has focused on pushing marketing programs to the extreme. Her strategies have led her to break records and bring companies to the next level. At IMAX, she oversaw the most successful film launch in the history of the company. As the Executive Vice President, Marketing and Programming at U.S. Satellite Broadcasting, Ms. Ryan broke the national record for premium penetration and subscriber revenue through her marketing strategy for Digital Satellite System. At Draft Worldwide, Ms. Ryan led HBO through the challenge of VCR penetration into the home and also led a new benchmark partnership with HBO/Showtime. Mary Pat Ryan received her B.A. in Economics from the College of the Holy Cross in Worcester, Massachusetts and resides in New York City. KENNETH HERTZ, is a Senior Partner in the Beverly Hills law firm of Goldring Hertz Lichtenstein and Haft LLP. Although Ken (through various partnerships) consults a number of firms engaged in businesses operating in the digital content, technology and entertainment marketing space (including Tiger Electronics, Hasbro Toys, Alliance, Big Champagne, IE Marketing, BMG and The Estate of Elvis Presley, IDJ, SongPro, Paul Frank Industries, and Noizeplay), Ken and his partners specialize in representing talent in the entertainment industries. The firm's clients include such artists as Will Smith, Destiny's Child, Herbie Hancock, Boyz II Men, Christina Aguilera, No Doubt and Alanis Morisette. Prior to joining the firm, Ken was in charge of music -- business and legal affairs -- for The Walt Disney Company. Ken is a frequent speaker on the subjects of music, convergence and technology, and along with his partner, Fred Goldring, recently taught a course on Management Issues in the Music Industry at UCLA's Anderson Graduate School of Management. Sean Ryan, President and CEO, Listen.com: Sean Ryan has been Listen's president since June 2000 and took on the additional role of CEO in May 2001. Sean is responsible for managing Listen's strategy and operations. He joined Listen in early 1999 as vice president of business development. Sean managed Listen.com's partnership efforts that include syndication ties to the leading portals on the Web and relationships with the five major record labels. He also led Listen's efforts to develop new products and services, including Listen Radio, and played a key role in the acquisitions of WiredPlanet and TuneTo.com. Dennis Mudd is co-founder and CEO of MUSICMATCH, Inc., which develops personalized music services and software that make it easy for people to play, record, organize and discover music. The company’s critically acclaimed MUSICMATCH Jukebox software is one of the world’s most popular, used by more than 20 million digital music fans worldwide. A recognized pioneer and visionary in the digital music space with an extensive background in digital media and worldwide product marketing, Dennis co-founded MUSICMATCH in February 1997. The company was based on a concept and graduate school thesis Dennis developed while studying to receive his MBA from the Wharton School of Business in 1987. The initial vision was to distribute digital music over coaxial cable networks for consumers to then store on digital audiotape drives in their homes – a concept that was a decade ahead of its time. The goal of MUSICMATCH is to help music fans experience personal fulfillment through music. Guided by Dennis’s vision, MUSICMATCH set out to develop software that would accomplish this by turning PC's into personal jukeboxes, comprised of music downloaded from the Internet and recorded from personal CD collections. Prior to founding MUSICMATCH, Dennis spent 10 years with Hewlett-Packard, where he was responsible for product management and marketing for the company’s networking, printing and scanning businesses in Barcelona, Spain and Vancouver, Washington. Prior to HP, he was a product manager for the Verbatim division of Eastman Kodak, where he was responsible for the definition of new magnetic media products. Dennis graduated with honors from UC Berkeley in 1984 with a BS in business and received his MBA from Wharton in 1997. Ted Cohen was most recently executive VP of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize conferences. Additionally, Cohen ran two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com, Hollywood Stock Exchange and many other entertainment, computer and new media organizations. Cohen is a 25-year veteran of the music industry and has served in senior management positions for both Warner Bros. Records and Philips Media. He is considered a leader in the new media/music field and one of the most well-connected players operating in the space. Larry Linietsky, Sr. Vice President, Business Development & Business Analysis, pressplay: As Senior Vice President of Business Development and Business Analysis, Larry Linietsky is responsible for evaluating and negotiating strategic arrangements and partnerships formed by pressplay, the leading online music subscription service, including distribution/affiliate relationships and technology alliances/partnerships. Larry is also responsible for helping the senior team develop strategy and planning around evolution of the consumer offering, pricing and positioning. Prior to joining pressplay, Mr. Linietsky was Chief Financial Officer and Senior Vice President of Business Development for Jimmy and Doug's Farmclub.com, a convergence-media music company within the Universal Music Group family which integrated the Web, television, and a record label into one music destination. In addition to overseeing new business deals, Mr. Linietsky also contributed to the development of the company's overall strategy. Before that, as a founding member of Universal eLabs, the Internet strategy arm of the Universal Music Group (UMG), Mr. Linietsky helped develop the original business plan and initial business development for Farmclub.com. As Senior Director of Business Development at eLabs, he was also responsible for the analysis, creation, and implementation of GetMusic with Bertelsmann Music Group, the first of its kind venture between two major music companies on the Internet. He was also involved in NIGEL, a collaboration between Universal Music Group, Bertelsmann, Matsushita, and AT&T to build a digital distribution standard, and the overseeing of Universal Music Group’s investments in Listen.com, ClickRadio.com and Russell Simmons' One World (RS1W.com), now known as 360HipHop.com. Prior to Universal eLabs, Linietsky was Associate Director of Strategic Planning and Business Development at Universal Music Group. Earlier in his career, he worked as MCA Music Entertainment Group and at Sibson & Company Management Consulting. Mr. Linietsky holds a B. A. in Psychology from the University of Pennsylvania as well as a B.S. in Economics from its Wharton School of Business.