Saturday, January 11 1:30 PM - 2:30 PM Session B: DH22: ITV, Broadband Advertising and Branded Media - Merging E-Commerce and Content In this session, we bring together a group of the most experienced professionals in the field of broadband advertising and content delivery and we look forward to it being a truly visionary look into the future of the marketplace. The projections on broadband penetration are now becoming more clear, but what can we seriously expect from the merger of content and commerce? That’s the question that we hope to explore. What will e-commerce look like in the next three years? Will the B to C relationship emerge in the coming year or is it still possible that it will fail to measure up to the expectations? Let’s find out. Matt Ringel, President, Games Media Properties John C. Kirkland, Partner, Greenberg Traurig, LLP Shawn Gold, co-President & Chief Strategic Officer, eUniverse Brian Seth Hurst, Chief Executive Officer, The Opportunity Management Company Sarah Fay, President, Carat Interactive Mariana Danilovic, Managing Director, Hollywood BI, LLC Susan Bratton, founder Cendara, Moderator Sarah Fay, President, Carat Interactive: A highly motivated trailblazer, Sarah Fay is kept busy globally integrating Carat Interactive's international divisions. Overall growth, development of service offerings and new business initiatives rest in her capable hands. Just recently, she was recognized as one of the Top 10 Best and Brightest Media Strategists according to BtoB Magazine. For six years, Sarah Fay served as the Managing Director of the Interactive Services and B2Bmedia divisions at Carat Freeman with great success. The B2B media group is now the largest division of Carat Freeman. Its clients include Akamai, Philips, Allaire and Symantec. While at Carat Freeman, Fay was instrumental in developing the interactive division and played the primary role in new business acquisitions. It was the perfect springboard for her role as leader of Carat Interactive, where she continues to bring her incredible combination of drive and perspective to clients' business. Shawn Gold, Co-President and Chief Strategic Officer, eUniverse: As Co-President and Chief Strategic Officer for eUniverse, Shawn is responsible for overseeing and driving the network’s business strategy, expanding customer acquisition and retention, developing strategic business partnerships, and implementing effective advertising campaigns and affiliate relationships. Regarded as a pioneer in the industry, Shawn joined eUniverse with an 8-year background in interactive marketing and business strategy. Prior to eUniverse, Shawn served as vice president of marketing and communications for ecommerce company WHN. There he built company owned WhatsHotNow.com to more than 1 million visitors a month, while providing ecommerce service to some of the worlds biggest entertainment brands, including The 2002 Olympics, ABC, NBC, Comedy Central, MTV, and Fox. Additionally, he developed partnerships with Yahoo!, Warner Lambert, Pizza Hut, Sony, Columbia/TriStar Lycos, and Maxim. Prior to WhatsHotNow.com, Shawn spent two years at Rare Medium where he served as head of strategic planning. He was responsible for opening the 1st satellite office in Los Angeles as well as creating the inaugural interactive strategies for clients such as Betty Crocker, Pampers, Hot Wheels, Butterfinger and Cheerios. In 1995, Shawn joined Icon New Media, where he served as GM and Founder of the company's advertising/sponsorship division. There he established markets for Word.com and charged.com via sponsorships and content syndication, and built ome of the first Internet sites for cross-promotional tie-ins. Shawn and his group were know for creating the first interstitial ads on the web and for creating an industry-leading, advertising integration system based on time rotation and contextual integration. Shawn started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. There he created and implemented tie-ins between telecommunications carriers, record labels, music retailers, and consumer package goods companies like Keebler, Chevy Camaro, and Gatorade. Shawn attributes his success to "a fascination with understanding how people consume and communicate with interactive media." He took notice of the interactive world during Time Warner’s interactive TV tests in Orlando, FL in the early 90's and he knew it was inevitable. Shawn received a Bachelor of Science degree in Finance and Statistics from Syracuse University. He lives in Southern California with his wife. Brian Seth Hurst, Chief Executive Officer, The Opportunity Management Company: Brian Seth Hurst is highly regarded internationally as an authority on brand extension, distribution and content as it relates to technology and consumer lifestyles. At The Opportunity Management Company, Mr. Hurst is responsible for developing and implementing strategies and business models that enable clients to take advantage of the emerging digital landscape by extending their brands and programming across platforms from broadcast and interactive television to broadband and the internet; new digital communication devices and location based entertainment. As a respected author and speaker, he is widely regarded as an innovative and original thinker as well as a "futurescaper". Seeing the need for consistent branding and implementation across platforms, Mr. Hurst, as Managing Director of Convergence Worldwide at Pittard Sullivan, authored and introduced the concept at the Variety Interactive Summit in March, 1999 and demonstrated its value displaying the first ever successful cross-platform execution for TV Guide- on-air, on-line, in set-top boxes and on the PalmOS. As principal author of his client’s cross-platform strategic initiatives, Mr. Hurst has overseen projects for clients such as TiVo, Discovery Health, Discovery Europe, British Telecom, Deutsche Telekom, TV Guide, Wind Telecom, NTL, CTV and Intertainer. Mr. Hurst is considered a pioneer in the area of "Integrated Entertainment" whereby sound business models support content mapping into an overall multi-access experience based on the lifestyles of consumers. He is currently at work on the first non-gaming interactive content initiative for the networked game consoles. Responding to client needs in a rapidly changing marketplace, Mr. Hurst is the architect of the "Cross-Media Business Integration Framework™". The framework is a fully integrated solution for managing a media company’s transition from traditional business and distribution models into the multi-platform digital world. The process integrates and leverages the assets a company already has into a unique branded selling proposition. Mr. Hurst’s participation has brought branded solutions to clients around the world including the United Kingdom, Germany, Spain, Portugal, Holland, Turkey, South Africa, Latin America and Canada. Mariana Danilovic, Managing Director, Hollywood BI, LLC: In 1997, prior to founding IBM, Ms. Danilovic founded and directed the Digital Media Business Incubator at KPMG LLP. This practice developed numerous "cutting-edge" companies, including Internet Wire, Tonos.com, Enband, mySMART.com, Popular Arts, WalkThisWay.com, FirstLook.com, E-Poll, CatchTV, and QST.com. Intel, Enron and Hewlett-Packard are some of the strategic investors in these ventures. The practice successfully facilitated the sale of The Well to Salon.com prior to its initial public offering. The companies Ms. Danilovic incubated at KPMG LLP received first round institutional funding from such well-known venture capital firms as Kleiner Perkins, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank and North Star Ventures. The first seven companies that were incubated each received pre-money valuations in excess of $30 million after an average of less than six months of incubation. Another was sold and then resold. Prior to joining KPMG, Ms. Danilovic headed business development for Mandalay Entertainment. She was also in business development at Sony Pictures Entertainment and at Twentieth Century Fox International Television Group. Prior to attending business school, she worked in Product Management and Mergers & Acquisitions for Transamerica and SunAmerica. Ms. Danilovic earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA and a Bachelor of Arts in Mathematics from University of California at San Diego. Ms. Danilovic serves on the Board of Directors of the Zone Club, the Board of Directors of the California Culture Net, the Industry-University Council of University of California's Digital Media Innovation Program, and as a member of the Los Angeles Mayor Riordan's Digital Coast Roundtable. John C. Kirkland, Partner, Greenberg Traurig, LLP: John Kirkland is a shareholder in the Los Angeles office of Greenberg Traurig, LLP, a full-service international law firm. Kirkland concentrates his practice on corporate, venture capital and information technology matters. He represents new media, technology and other emerging growth companies, and venture capital funds and investment banks that invest in such companies. Kirkland counsels clients in developing and refining their business models, setting up optimal capital and legal structures, identifying, protecting and exploiting their intellectual property and proprietary information, and obtaining financing through private placements and initial public offerings. He also provides clients with ongoing strategic advice, general corporate counseling on a variety of matters, and assistance with resolution of complex business disputes. Kirkland serves on the Board of Directors of the Oak Tree Foundation, is an Executive Member of the Venice Interactive Community, and a member of the Los Angeles County Bar Association. He received the Wiley W. Manuel Award for Pro Bono Legal Services and is listed in the Who’s Who in American Law. Kirkland is a graduate of the UCLA School of Law, and earned his undergraduate degree from Columbia University. Susan Bratton founded Cendara, Inc., a rep firm that has hand-picked a roster of the latest in thoughtful, next generation marketing companies: a creative boutique that takes branding to an altered state – Cendera distills the succinct communication between the consumer and the product to generate more revenue and create buzz. It is an online marketing technology company promoting adaptive targeting in the "offer optimization" space – the digital direct marketer’s manna and a web technology company kick starting the next era in loyalty and promotional programs Cendara helps marketing, advertising and communications pros take up the latest marketing strategies to maintain the lead in their competitive field. By scouring the market, Susan has fused a portfolio of companies that offer better "marketing mousetraps" for her high-level customers in the high-tech, consumer goods, retail, finance, automotive, and telecommunications industries. Formerly, Susan was the senior vice president of sales and marketing for Excite@Home’s media business, in charge of PR, marketing and the advertising sales organization. This was the most recent position in her 6-year career with the company. Prior to Excite@Home she was an independent publisher’s representative, having founded her own company, Media Associates, in 1988. Susan specializes in pioneering new products and developing a sales force for successful deployment of new businesses. She has 20 years of high technology media, marketing and sales experience. Susan has held a board of director position with Enliven, Inc. as well as advisory board positions with Unicast, DeltaClick and the @d:tech series of professional conferences. She served 5 years on the Board of the Internet Advertising Bureau, which brings standards and leadership to the online media market, including one election as Vice Chairman. As well, she is recognized by Advertising Age magazine as a "Digital Media Master" – one of the top 25 most influential professionals in the online media space.