Friday, January 10 1:30 PM - 2:30 PM Session A: DH13: Networking the Digital Home and the Residential Gateway - The TV Hub, Computer Hub,Telecommunications Hub This session will address the key concepts in establishing the home as a media center by focusing on three primary technologies as the core home-media hubs: the telecommunications, the computer and the set-top box. These are the concepts behind the idea of "technology convergence." While each technology will not move forward along a completely distinct road or even make irrelevant the other, there are fundamentally different mind-sets and market strategies at work in each which we will explore. Which will be the most practical approach to creating the home network? Will it be wireless or will all new homes be built with crawl spaces for wiring behind walls or in the ceiling? These are the "crude" questions for our industry experts who are in the forefront of developing never-endingly "elegant" solutions. Robert Perry, Mitsubishi Digital Electronics America Jens Jensen, Vice President & General Manager, Computing Market Segment, Philips Semiconductors Stephen DiFranco, Vice President of Corporate Marketing, Maxtor Corporation David Auld, Vice President VLSI Design & Chief Technical Officer, TeraLogic Group, Oak Technology, Inc. Eric Braddom, Business Manager, Texas Instruments DSP Video and Imaging Group Steve Tirado, COO, Silicon Image Pallavi Shah, Worldwide Market Segment Manager Digital Distribution, Moderator David Auld, Vice President VLSI Design & Chief Technical Officer, TeraLogic Group, Oak Technology, Inc.: With TeraLogic since 1996, David Auld is responsible for leading TeraLogic's IC and platform system architecture. Prior to joining TeraLogic, Dave spent over 16 years in the semiconductor industry, most recently with LSI Logic, where he built and managed a worldwide systems and applications engineering team supporting all products in the company's digital video business unit. Dave was also system architect for LSI's MPEG2 audio/video decoder and real-time, programmable and scalable video encoder. Earlier in his career, Dave worked for Inmos Ltd., which was acquired by SGS-Thomson. He received his BS in Computer Engineering from Manchester University, and holds ten U.S. patents related to MPEG architecture. Pallavi Shah, Worldwide Market Segment Manager Digital Distribution, Sun Microsystems: Pallavi Shah is responsible for recruiting and managing strategic partners for Sun in the streaming and rich media infrastructure market. Since joining Sun in 1995, she has been involved in bringing key components of Sun's advanced digital media technology to market. She chaired ISO's MPEG4-Java standards group and formed multi-company alliances to promote Java and protect Sun's strategic interests. Prior to Sun, Ms Shah was with the Sarnoff Corporation (RCA research lab). She represented the HDTV Grand Alliance during the development of HDTV and pioneered the world's first E-Commerce application of interactive HDTV at NAB-95. She has served as a panelist/speaker at several industry conferences, published papers and has several pending patents. She hold M.S. from Utah State University. Bob Perry, Vice-President, Marketing, Mitsubishi Digital Electronics America, Inc.: As vice-president of marketing for Mitsubishi Digital Electronics America, Inc. (MDEA), Bob Perry is responsible for the overall marketing function of the corporation, including product development, marketing communications, government relations, industry policy, public relations, national retailer training and new technologies management. Bob joined MDEA in 1997 after a six-year tenure with Sharp Electronics Corporation, where he served most recently as the head of the Consumer LCD Products Division. Bob has also held zone manager and regional manager sales positions with Sharp Electronics. Prior to joining Sharp, Bob was the general manager and controller of Argo Furniture Corporation, as well as teaching economics, computer science and management at several colleges. He also spent 10 years in the U.S. Army in military intelligence, communications and engineering. Bob holds a bachelor’s degree in business administration from Columbia College and a master’s degree in management from Webster University in St. Louis. Bob is a director of the CEA executive board. Bob also serves as the chair of the CEA video division board, has chaired the DTV Definitions Committee (twice), as well as the DTV Transition Policy & Strategy working group, the CEA 1394 Interface Working Group and DTV Picture Format Working group. Bob also serves as a director on the board of the Home Recording Rights Coalition, as well as a member of the steering committee. In addition, Bob is a director of the Home Audio Video Interoperabilty (HAVi) Corporation board. Eric Braddom, business manager for Texas Instruments DSP Video and Imaging Group, is responsible for all aspects of the business’ profit and loss including applications, marketing, business development and chip definition. Prior to his current position, Braddom held several positions in the Raster Imaging Processing group including business manager, business development manager and strategic planner. Prior to joining TI, Braddom worked for Northern Telecom, Inc. (Nortel), Andersen Consulting and the Central Intelligence Agency. Braddom earned a bachelor of science degree in electrical engineering from the University of St. Louis, a bachelor of art degree with a concentration in philosophy from Depauw University, and a master of business administration from the University of Texas at Austin. Stephen DiFranco is vice president of corporate marketing for Maxtor Corporation. He joined the company in May 2002 and is responsible for Maxtor's global marketing strategy including all marketing activities, channel development, corporate branding initiatives, and marketing communications. Prior to joining Maxtor, Mr. DiFranco served as the executive vice president of marketing for WebGain, Inc., a software provider for enterprise companies. There, he led the company's global marketing strategy, including product strategy, brand development, marketing communications, corporate positioning and analyst relations. From 1998 to 2000, Mr. DiFranco was director of marketing for Iomega Corporation, and held the general manager role for its professional products and business division. At Iomega, he handled brand management for the $350M JAZZ product line, establishing new consumer, business-to-business, OEM and vertical marketing programs. Prior to his work at Iomega, Mr. DiFranco was with Sony Electronics, Inc. from 1989 to 1998. During his decade with the company, he held senior marketing positions and worked on such high profile launches as the JumboTron, CD-ROM XA and Digital TV. Mr. DiFranco also acted as Sony's spokesperson on the economic impact and professional application for DTV, and served as liaison to network TV executives on issues relating to implementing DTV for sports production. Mr. DiFranco holds a bachelor’s degree in speech and theater from Montclair University in New Jersey and has completed course work toward a master’s in business administration from New York University. Jens Jensen, Vice President & General Manager, Computing Market Segment, Philips Semiconductors: Jens Jensen heads a global marketing, sales and support team that serve the needs of Philips Semiconductors customers in the computing and computer peripheral industries. Prior to his current position, Jens was vice president and general manager of Philips Consumer Electronics Internet TV Group where he worked closely with Microsoft. Jens began his career with Royal Philips Electronics in 1975 Hamburg as a marketing engineer in Hamburg, Germany, he then served in marketing positions in the United Kingdom before moving to Silicon Valley where he has held executive positions with Philips and two start-up semiconductor companies. Jens earned engineering and business degrees at the University of Karlsruhe in Germany. Steve Tirado, COO, Silicon Image: Steve Tirado serves as chief operating officer for Silicon Image. Prior to that, he drove Silicon Image’s worldwide marketing and business development efforts as executive vice president of marketing and business development. Tirado joined Silicon image in 1999 and was instrumental in the company’s successful IPO and subsequent expansion into several new markets. Tirado hails from Sun Microsystems, where he spent 13 years and was most recently vice president of marketing for the Thin Client Products Group. Tirado holds a master’s degree in business administration from U.C. Berkeley, a master’s degree in Organizational Behavior and Statistics from Boston University, and a bachelor’s degree in Psychology from U.C. Santa Barbara.