Wednesday, January 4 12:30 PM - 1:45 PM Track II - GP6: Game Power on the Inside: Chips, Optical Technology and Microprocessors The fact that the power of an enterprise computing system is now built into every game playing machine, with all of its technology dedicated specifically to the game playing experience goes all way to explaining why games are revolutionizing the future of entertainment. The combination of chips, microprocessors, optical technology, storage together with nearly unlimited R&D investment is rapidly leading to a next generation entertainment experience. Games are great today, but what will they look like in two or three years? In this session, we will hear from the technology companies that provide the developers and consumers with game power. They are the developers of the secret sauce that is establishing games as the future of entertainment. Chris Donahue, Group Manager, Windows Graphics & Gaming Technologies, Microsoft Corp. Bryce Johnstone, Worldwide Manager, OMAP Developer Network, Texas Instruments Brian Zucker, Technology Evangelist, Office of the CTO, Dell Computer Adam Lake, Sr. Software Engineer, Software Solutions Group, The Modern Game Technologies Project, Intel Corp. Bill Rehbock, Director of Developer Relations, nVidia Jim Kahle, Chief Architect, Cell Technology, IBM Fellow, IBM Corporation Auri Rahimzadeh, Senior Analyst, The Envisioneering Group, Moderator Jim Kahle, Chief Architect, Cell Technology, IBM Fellow, IBM Corporation: Jim Kahle is a graduate of Rice University, and for more than 20 years at IBM he has held numerous managerial and technical positions. He is a renowned expert in the microprocessor industry, currently holding the position of IBM Fellow, and is the Chief Architect for Cell which is a partnership with IBM, Sony and Toshiba. Previously he was Chief Architect of the Power4 core used in IBM servers and Apple's G5. He was project manager for the PowerPC 603 series that are used in Apple Laptops and Nintendo game cubes. Jim has been involved in designs using the Power architecture since its conception. He combines broad processor knowledge with an ability to lead high performance teams and to drive deep client relationships in order to understand future system requirements, achieving breakthrough innovations in chip design. Bryce Johnstone is the worldwide manager for Texas Instruments OMAP Developer Network. As part of his role, Mr. Johnstone works closely with companies in TI's OMAP Developer Network who are delivering the software applications driving next-generation mobile entertainment. Specific to mobile gaming, Mr. Johnstone works closely with companies creating new 3D graphics software such as Fathammer, Ideaworks 3D, Superscape and Electronic Arts. He is highly familiar with cutting-edge trends in graphics performance, content and multimedia standards. Previously, Mr. Johnstone held the position of worldwide marketing manager for TI’s Short Distance Wireless (SDW) Business Unit. He has extensive experience in European networking and wireless markets, with previous positions at TI as European business development manager for SDW and European marketing manager for Ethernet Switching and wireless LAN. Since joining TI in 1989, Johnstone has worked in several technical and commercials areas, including wireless LAN, SPARC microprocessors, DSP and 486. Johnstone received a bachelor’s degree in Electrical Engineering and Electronics from the University of Edinburgh and holds an MBA from the Open University (UK). Chris Donahue, Director, Windows Graphics & Gaming Technologies, Microsoft: As director for the Windows gaming and graphics team, Donahue leads a team accountable for promoting DirectX and Windows as a premier gaming platform. Donahue and his team are charged with providing game developers, publishers and IHVs with the information, tools and assistance they need to create gaming and entertainment content on the Windows platform. Donahue joined Microsoft in January 2003 as technical evangelist for hardware and was promoted to lead technical evangelist of developer relations. Previously, he was the manager of developer relations at NVIDIA Corporation. Adam Lake is a Sr. Software Engineer in the Software Solutions Group leading The Modern Game Technologies Project at Intel. Adam has held a number of positions during his 7 years at Intel, including research in non-photorealistic rendering and delivering the shockwave3D engine. He has designed a stream programming architecture, including the design and implementation of simulators, assemblers, compilers, and programming models. Previous to working at Intel, he obtained a MS in computer graphics at UNC-Chapel Hill and worked in the Computational Science methods group at Los Alamos National Laboratory. More information is available at <www.cs.unc.edu/~lake/vitae.html>www.cs.unc.edu/~lake/vitae.html. He has 30 patents filed or pending in the areas of computer graphics and computer architecture, has several publications in computer graphics, and has reviewed papers for SIGGRAPH, IEEE, and several book chapters on computer graphics. In his spare time he is a mountain biker, road cyclist, hiker, camper, avid reader, snowboarder, and Sunday driver. Bill Rehbock, Director of Developer Relations, nVidia: Bill Rehbock, Director of Developer Relations, NVIDIA: Bill Rehbock has been Director of Developer Relations at NVIDIA since December 2001, heading up the marketing and business relationship teams that work with software developers and publishers worldwide, ensuring that games and applications are well-aligned with NVIDIA graphics and platform hardware. Previously, Bill was the Vice President of R&D and Technical Support at Sony Computer Entertainment America and was responsible for the North American PlayStation library development, Development Support, and Peripherals Licensing groups. Prior to Sony, Mr. Rehbock worked for Atari Corporation as Vice President of Software Business Development. Mr. Rehbock attended the Illinois Institute of Technology, studying Electrical Engineering and Computer Science. Brian Zucker, Technology Strategist, Office of the CTO, Dell Computer: In his current role as Technology Strategist in the Office of the CTO at Dell, Brian Zucker is responsible for driving a deeper understanding of new PC technologies while helping to define future product direction. Mr. Zucker also holds the position of Vice-Chair of Global Promotions for the Blu-ray Disc Association. This organization is currently spearheading the development of the next generation optical disc format. During his 17 year career at Dell, Mr. Zucker has held various engineering and managerial roles. In 1993 he took the lead engineering position for desktop OEM engineering where he drove the original design work for Dell’s Dimension product line. He has been involved with the development and architecture of key desktop technologies including disc drive arrays, the first modular cache designs for PCs, SDRAM memory systems, hard disc performance optimization software, as well as a contributing to the development of PCI Express. Mr. Zucker has also been technical editor for several industry publications including Peter Norton’s Inside the PC and Guide to Upgrading and Repairing PCs. Mr. Zucker holds an MSEE from the University of Texas at Austin, with specialization in computer engineering. He has a BS in computer engineering from Tulane University in New Orleans Auri Rahimzadeh, Senior Analyst, The Envisioneering Group: Auri Rahimzadeh is an accomplished technophile writer and book author. He has written three books: Geek My Ride, Hacking the PSP, and co-authored Hacking Digital Cameras. Rahimzadeh has contributed to many digital entertainment technology standards, including HDTV and DVD, and is former west coast research director at The Envisioneering Group, a prominent consumer electronics research firm. Having taught side by side with Steve Wozniak, co-founder of Apple, Auri continues to share a passion for technology education which he furthers as president of the Indianapolis Computer Society, the largest computer user group in the Midwest. Currently Mr. Rahimzadeh is president of TAG, an Indianapolis-based technology think tank and consulting firm.