Wednesday, January 4 10:45 AM - Noon Track II - GP4: Cool Game Gear – Next Generation in Devices & Peripherals – Functionality & Design The phenomenon of games rests not only on the power and play factor, but also on the ingenuity of the design and the inventiveness of the game playing machines and the peripherals that give them additional sound and extensive options. From the introduction of unique handhelds like Game Boy to the SoundBlaster, the 3D audio and video experience, virtual reality and simulation enablers, the gear that take games to the next level of experience are just starting to take off. Game gear will emerge in many forms, as an attachment to the head, an adjunct to the eye, an extension of the hand or as an element of the clothing. Game gear will be an entire environment or a new system that we can only imagine today. The computer interfaces and display systems that we see in science fiction movies today will arrive as game gear in the near future. Ruben Mookerjee, Director, Product Marketing, Interactive Entertainment , Logitech Johnathan "Fatal1ty" Wendel, Professional Video Game Champion Dean Chang, CTO and Vice President, Technology Adoption and Gaming Business, Immersion Gary W. Jones, Chairman, CEO, eMagin Corporation Susan Corben, Vice President, Marketing, NYKO Technologies Mauro Alencar, Executive Creative Director, AKQA Ricardo Torres, Previews Editor, GameSpot, Moderator Susan Corben-Cox, Vice President, Marketing, Nyko Technologies: As part of Nyko’s senior management team, Susan Corben plays a critical role in fulfilling the company’s mission to deliver innovative peripherals to enhance the digital lifestyle. As vice president of marketing, Corben leads all of Nyko’s corporate, and product marketing and public relations strategies. She also oversees corporate development, OEM, and licensing with video game console, PC, and consumer electronics manufacturers. Under Corben’s marketing direction, Nyko has successfully launched and garnered accolades and awards for inventive video and computer game gear such as the top-selling Air Flo™ video game and PC controllers, SpeakerCom™ for Xbox Live™ and line of accessories for Sony PSP. Corben also led the introduction of Nyko into the portable audio market with their accessories for iPod®. Prior to joining Nyko, Corben served in senior marketing positions at Media Revolution, where she developed marketing programs for Sony Pictures, Microsoft, Capcom, Konami, and America Online, and at IXL Enterprises, a global Internet Technology consulting company, where she advised fortune 1000 and entertainment companies with online marketing strategies. Previously, as an art director and designer for Disney and Twentieth Century Fox, Corben worked in television and film production on "The X-Files" television series, and on various Disney feature films. Johnathan "Fatal1ty" Wendel: Johnathan "Fatal1ty" Wendel's first professional video game tournament was CPL’s Frag3 tournament in 1999 where he placed third; two weeks later he was invited to represent the USA in Sweden, where he went undefeated against the top players in the world. Fatal1ty won the CPL Winter Championship in 2002 playing Unreal Tournament 2K3, making him the only three time CPL Champion of the Year – playing a different game each year. At QuakeCon 2004, Fatal1ty won the DOOM 3 Inaugural 1v1 Championship, capturing $25,000 in prize money. In 2005, Fatal1ty captured his 10th Major gaming title for PainKiller. Products are now being manufactured and marketed under the Fatal1ty name. Just as there is specialized equipment for traditional sports, there is now specialized equipment for PC gaming. The first purpose-built gaming equipment carrying the Fatal1ty brand has already hit the retail shelves for those wanting the very best in technology products. ABIT Computer Corporation has introduced a Fatal1ty motherboard and graphics card. Zalman has developed a CPU cooler. Creative Labs has just unveiled the Fatal1ty Xfi sound product. Discussions are underway with a number of additional technology companies for Fatal1ty branded merchandise directed at the PC gamer demographic. Dr. Dean Chang, CTO and Vice President, Technology Adoption and Gaming Business, Immersion: Dean Chang is the CTO and vice president of technology adoption. He is responsible for guiding technology strategy and driving adoption of Immersion's TouchSense® haptics technology. He also manages all aspects of Immersion's gaming business. Since joining Immersion in September 1994, Chang served the company in a variety of roles including director of embedded systems, director of software, director of developer relations and support, director of platforms and applications, and senior director of evangelism and development. He holds 21 patents in the field of haptics and has authored articles for Computer magazine and BusinessWeek Online. Chang was a Pi Tau Sigma graduate from MIT and holds a bachelor's degree in mechanical engineering from MIT and master’s and doctor’s degrees in mechanical engineering from Stanford University. He also holds an MBA with honors and received the highest distinction of Palmer Scholar from the Wharton School of the University of Pennsylvania. Gary W. Jones has served Chairman, CEO, and President since 1992. He has over 20 years of experience in both public and private companies in the areas of business development, high volume manufacturing, product development, research, and marketing. Before founding FED Corporation/eMagin Corporation, he was Director of the Device Development and Processing at MCNC Center for Microelectronics. Earlier, Mr. Jones managed both semiconductor manufacturing and research and development programs at Texas Instruments. Mr. Jones received a B.S. in electrical engineering and physics from Purdue University. Ruben Mookerjee, Director of Product Marketing, Interactive Entertainment, Logitech: A lifelong gamer with over 20 years of tech industry experience, Ruben Mookerjee serves as director of product marketing for LogitechÅfs entertainment business and oversees the companyÅfs entire line of gaming peripherals for consoles, PCs, and mobile gaming platforms. In 1998, Mookerjee joined Labtec as the managing director of the United Kingdom. After the acquisition of Labtec by Logitech in March 2001, Mookerjee was given expanded responsibility to manage the total U.K. subsidiary including the reorganization of the UK sales structure. Mookerjee became the director of product marketing for the Interactive Entertainment business unit in 2004. During his seven years with the company, Mookerjee has gained a broad experience developing regional sales channels and marketing strategies for Western Europe, Latin America, and North America. Previously, Mookerjee spent nine years at HP as a product marketing engineer, product manager, and sales manager supporting the semiconductor test equipment and consumer printer lines. Mookerjee holds a Higher National Diploma (equivalent of BachelorÅfs Degree) in Electrical Engineering from Kingston Polytechnic in the U.K. He is a member of the U.K.Åfs Institute of Directors (IOD) and the Institute of Scientific and Technical Communicators (ISTC). Mauro Alencar, Executive Creative Director, AKQA: Mauro Alencar has joined AKQA as Executive Creative Director and leads AKQA's creative efforts for the Microsoft Xbox business globally. A client for the past four years, Xbox recently assigned AKQA with the global interactive marketing duties for the Xbox 360 brand as well as launching all first party titles for Microsoft Games Studios and Xbox's online console gaming service, Xbox Live. This latest Xbox assignment comes on the heels of two recent high profile projects from AKQA: the global launch of Halo 2 and development of the Xbox 360 user interface, the latter being a 16-month project from start to finish. Mauro is an avid gamer who can provide an authentic brand experience while connecting to a broader digital entertainment audience. Alencar began his career in the creative industry in Sao Paulo, Brazil at DM9DDB, J. Walter Thompson and AgenciaClick, Brazil's leading interactive agency. It was at AgenciaClick where Alencar joined forces with PJ Pereira, now AKQA's Executive Creative Director, San Francisco, who most recently served as Jury President of the 2005 Cannes Cyber Lions. Prior to joining AKQA, Alencar was the Executive Creative Director at Blast Radius, in Vancouver, BC. There he developed web sites, mobile interfaces, Interactive TV, films, print and interactive advertising campaigns for clients such as Nike, Nintendo, DIRECTV, Heineken, BMW Canada, and Electronic Arts. "Mauro is part of a new breed of creative professional who was born of the digital revolution, much like Xbox's target," said Tom Bedecarre, CEO of AKQA. "He is." Alencar's award-wining design work has earned him top honors at The One Show, Clios, London International Advertising Festival and the Cannes International Advertising Festival, including the Grand Prix Cyber Lion. In 2002, he was named one of the Top Five Interactive Creatives by the German Institute for Idea Management. AKQA is currently creating online campaigns for the full lineup of holiday games titles for the new Xbox 360 system, including "Perfect Dark Zero(TM)," "Project Gotham Racing(R) 3" and "Kameo(TM): Elements of Power(TM)." Additionally, AKQA has launched the official site for Xbox 360 (<http://www.xbox360.com/>http://www.xbox360.com) and has developed an in-store kiosk that will allow gamers to demo the new entertainment system before buying.