Friday, January 6 3:00 PM - 4:00 PM Session B - DH12: Subscription, Download & Advertising Models in Broadband: Music, Film, TV. Games and News & Information Content Distribution The conversation is about revenue generation, advertising, subscription and download purchase. Whether it’s the cable, satellite and Internet SVOD/VOD industry, the music streaming and MP3 industry, the radio industry or the information content industry, everyone is experimenting with forms of pay access to content. In the cable industry, the original subscription model is being gussied up with new packages, genre choices and greater access to content. In the music industry, the goal is to strike some a necessary answer to the upside down world of illegal P2P, and in the news and content industry, subscription models are being tested out every day to determine customer appetites. The question of which subscription or download model will serve which type of product is yet to be determined. In this session however, we bring together companies who are investing their futures on the answer. George T. Kliavkoff, Executive Vice President, Business, Major League Baseball Advanced Media, L.P Ron Frankel, Chief Executive Officer, Synacor Daniel Harris, CEO, MediaPass® Network Adam Bain, Vice President, Technology & Production, Fox Sports Interactive Brad Singer, Executive Vice President, Products and Markets, PaymentOne Eric Aledort, Senior Vice President, Business Development, Walt Disney Internet Group Lisa Crane Greer, CEO, Media Venture Advisors, Moderator George Kliavkoff is Executive Vice President, Business for Major League Baseball Advanced Media (MLBAM). George is responsible for MLBAM's New Media licensing business and for all business development related to baseball's interactive media unit. His responsibilities include licensing all technology necessary to build and maintain the online and IP-delivered assets of MLB and its 30 baseball Clubs. Additionally, George has primary responsibility for distributing MLB's online subscription products, including all audio and video game packages globally. George oversees MLBAM's strategic relationships and any M&A work and runs MLB's wireless, IPTV, VOD, Set Top Box and PC Internet licensing businesses. George also oversees MLBAM's search strategy and its games (console, internet, mobile and fantasy) licensing programs. Prior to joining MLBAM, George ran the business development group for RealNetworks' consumer division for more than four years. At RealNetworks, George was among the senior management group that created the company's online media subscription services, including RealOne SuperPass. George's team was responsible for negotiating all deals necessary to build and distribute RealNetworks' various consumer products and services. During his tenure, RealOne SuperPass became the most widely distributed online media subscription service. Prior to joining RealNetworks, George was an attorney with prestigious law firms in Los Angeles and Seattle. He holds a BS in Journalism from Boston University's College of Communication and a JD from the University of Virginia, School of Law. Ron Frankel, Chief Executive Officer, Synacor: As CEO, Ron Frankel has leveraged his experience as an executive in media and technology to establish Synacor as the leading provider of bundled premium services to ISPs. As the country's fastest growing and only alternative "private label" custom ISP portal creator, Synacor’s unique technology delivers premium, customer-binding web experiences, by offering a catalog of branded-subscription services combined with unified registration and integrated billing. With proven deployments that drive increased ARPU, and the excitement surrounding upcoming deployment announcements of its online music and bundled services exclusively for key ISPs, Ron Frankel offers a valuable perspective on the delivery of bundled premium online services. Prior to joining Synacor, Frankel formed MGM Interactive as President where he guided the production of interactive games; the development of complementary online services and new business strategies for MGM in the interactive entertainment field. He has also served as Co-Founder and CEO of Perks.com, an early leader in the delivery of loyalty and performance enhancement solutions for corporate clients including CitiGroup, Dr. Pepper, Showtime, Infiniti Motors, Handspring and Sony. Additionally, Frankel served as Executive Vice President, Chief Financial Officer and Senior Vice President of Marketing and Sales for Softview - a leading creator of productivity software that later merged with Chipsoft and Intuit. Additionally, he had served as Senior Vice President of Marketing and Sales for Kenfil Distribution - then the largest distributor of entertainment and productivity software in the U.S. Frankel attended the University of California, Berkeley as an undergraduate and received a Juris Doctor from The University of Southern California Law Center with a specialty in corporate finance and technology. Adam Bain, Vice President, Production and Development, Fox Sports Interactive Media: As Vice President of Production and Development, Adam Bain is responsible for all product development and production of FOX Sports Interactive Media's businesses, including internet, broadband, wireless and interactive television. His responsibilities include overseeing development of all existing and new products, engineering, creative/design, production, video and broadband groups for FOX Sports' broadcast and cable network interactive arms. FOX Sports Interactive Media's businesses reach an audience of over 12 million monthly unique visitors and develop integrated media solutions for advertisers such as Ford, General Motors, Gillette, Visa, Sprint, Cingular, Anheuser-Busch, Coors, FedEx, UPS and Levis. Mr. Bain has spent the last 10 years leveraging advance media and new platform development. Prior to joining FOX Sports, he served as the online sports director for Los Angeles Times to guide and build their new media product, latimes.com. The product expanded the reach of Los Angeles Times beyond print circulation of 800,000 subscribers to over 3 million registered readers via the internet. Previously, he started up the new media division for the Cleveland Plain Dealer, Ohio's largest daily newspaper. There, he created and ran its first online venture, Cleveland.com, and developed the first digital museum for the Rock and Roll Hall of Fame. Mr. Bain holds a BA from Miami University and has helped create Miami's Interactive Media Studies School: a cross-disciplinary curriculum for students of all majors to merge digital theory and development with their respective areas of interest. Daniel Harris, CEO, MediaPass® Network. As company Founder & CEO, Daniel has been responsible for overseeing all aspects of growth and development for the MediaPass.net Network since its inception. This includes managing a 4 year relationship with Microsoft Corporation. During this time, MediaPass has been a featured content partner within Microsoft’s WindowsMedia.com; and most recently, MediaPass participated in a national press launch at SXSW music conference announcing the launch of its new music video download service. Having secured the exclusive content rights for events including: 2002-2003-2004 American Dance Music Awards, Voodoo Festival, UK’s Mobo Awards, and Ultra Festival, MediaPass.net properties have distributed well over 200 live-on-demand webcasts reaching millions of end-users. This vision for cost-efficiently feeding the content needs of Gen Y - X audiences has resulted in establishing relationships with all of the major music labels. MediaPass has seamlessly integrated its original content with mainstream talent including: Madonna, Missy Elliott, OutKast, Beyonce, Busta Rhymes, Radiohead, ColdPlay, and Red Hot Chili Peppers. Brad Singer is Executive Vice President of Products and Markets for PaymentOne, a leading online payment solutions provider. Brad leads the company’s overall market strategy, new product initiatives, and partnership activities. Brad has over 18 years of business and general management experience in the media, payment and technology markets. Previously, Brad served as Vice President of Strategic Marketing and Content Licensing at NewsEdge, an early pioneer in content syndication, which achieved annual growth rates of over 40%, consistent profitability, and a successful IPO during his 8-year tenure (later acquired by Thomson Corporation). Brad also served as General Manager of the NewsPage.com business, an early innovator in on-line fee-based services. Most recently, Brad served as Vice President Marketing and Business Development at TeleKnowledge, a billing and e-commerce infrastructure company. Brad has also held management positions at Citibank and General Electric and served on the Dun and Bradstreet executive Advisory Board. He earned a BS in Computer Science and Economics from Tufts University, and holds an MBA in Finance from the Wharton Business School. Brad has been featured in the technology and business press, and has been a frequent speaker at industry events. Eric Aledort, Senior Vice President, Business Development, Walt Disney Internet Group: Eric Aledort is Senior Vice President for Business Development for the Walt Disney Internet Group focusing on broadband distribution, digital rights management, wireless, technology and strategic partnerships across all the internet businesses of the company. Aledort joined the Walt Disney Internet Group in 1996. Prior to his current post, he served as vice president, e-commerce business development and vice president, business and legal affairs. During his tenure with the Internet business, Aledort has taken a lead role in policy with a focus on privacy for children. He has also served as executive counsel for the Walt Disney Internet Group, acting as lead counsel for Disney Online and the unit's International operations. Before joining Disney, Aledort was the international counsel for Immuno AG, an Austrian biotechnology company, where he acted as the lead negotiator for Immuno's international acquisitions and partnerships. He has also worked in the New York office of Sidley and Austin. Aledort holds a B.A. from Vassar College, an M.A. from the London School of Economics and Political Science, and received his J.D. from Georgetown University Law Center. Lisa Crane, Managing Partner, Media Venture Advisors. Ms. Crane has a reputation for strategic thinking, branding, and new economy leadership. From charting the course for a groundbreaking online entertainment venture to guiding one of the major television networks through uncharted Internet territory, her success stems from an ability to build and direct profit-oriented management teams. Lisa Crane is the Managing Partner of Media Venture Advisors, an e-consulting firm providing strategic consulting services to leading Internet and entertainment companies. Ms. Crane is the former president and CEO of Soundbreak.com, the interactive online music company. She was Vice President of NBC Interactive and General Manager of NBC.com, the network's flagship entertainment website. Prior to NBC, Ms. Crane served as Vice President of Universal Studios. Education & Affiliations: Lisa Crane holds an MBA from Pepperdine University and a bachelor's degree from UCLA. Crane has held seats on the boards of two public companies, and currently sits on the board of advisors of the Digital Media Marketing Organization, Proximity File, Spiderdance, On2.com, The Dial.com and Pulse Entertainment. Ms. Crane is active in the Motion Picture and Television Fund. She is also one of the most popular speakers on the internet conference circuit, having spoken at Internet World, Streaming Media West, emediatainment world, adtech, Ebiz, Digital Hollywood, NAB, the Morgan Stanley/Industry Standard Internet Summit, DDMI, CMJ/Change Music, BandWidth, Digital Coast 1999/2000, Herring on Hollywood, Variety's Internet Summit, Jupiter's PlugIn, Radio & Records, VIC's Industry Breakfast, and many others. Lisa has also taught several classes at major universities on e-business and entertainment, including USC and UCLA.