Thursday, January 5 1:30 PM - 2:30 PM Session A - DH3: Entertainment Concepts in Branded & Integrated Entertainment - Film, TV, Music, Cable, Wireless, Games & Broadband The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Greg Fant, Vice President and GM, Technology & Media Categories, eBay Karen Bloore, Managing Director, Universal McCann Duane Dahl, President/Chief Executive Officer, PerfectMatch.com David L. Kang, J.D., Ph.D., Senior Vice President, Strategic Development and New Media, The Firm Jason Brown, Senior Vice President, Screenvision National Sales Brian Murphy, CEO, Fearless Entertainment Bruce Eskowitz, President, Clear Channel Entertainment Properties Michael Kassan, Media and Entertainment Consultant, Moderator Karen Bloore, EVP, Managing Director, Universal McCann Entertainment Group: Karen recently joined Universal McCann in November 2004. She is responsible for overseeing all divisions of the Sony Entertainment Group, including Sony Pictures Theatrical, Home Entertainment, Sony TV, GSN, and spot planning and newspaper groups. Sony is one of the largest UM North America clients. A highly respected media executive in the motion picture industry, Karen comes from Grey Entertainment in Burbank where she was EVP, Marketing in charge of the Warner Bros. business. Before joining Grey Entertainment in 2000, Karen was with Initiative Media in Burbank with responsibility for Disney Pictures/Home Entertainment and earlier was with Focus Media in Santa Monica as Media Director working on both DreamWorks SKG and Sears. Previously she was with the Los Angeles offices of DDB Needham and Foote Cone & Belding, handling Universal Studios Pictures and MGM/UA Pictures, respectively. Greg Fant, Vice President and GM, Technology & Media Categories, eBay: Greg Fant is VP and GM of Technology & Media categories on eBay, the World’s Online Marketplace. An eBay employee since 2000, he is responsible for overseeing the strategic planning process, business development efforts, and sales and marketing initiatives for the Technology & Media categories. Prior to joining eBay, Fant held positions in brand management and new product development at The Coca Cola Company. Greg received a bachelor’s degree from UCLA and an M.B.A from the Haas School of Business at UC Berkeley. David L. Kang, Senior Vice President of Strategic Development and New Media, The Firm. Mr. Kang leads strategic development and New Media at The Firm, a film and music artist management firm, working with leading artists including Leonardo DiCaprio, Cameron Diaz, Samuel Jackson, Jennifer Lopez, Linkin Park, Korn, Snoop Dogg, Ice Cube, and Kelly Clarkson. The Firm actively develops the brands of each of its managed artists, and also serves as a consultant to global brands including Toyota and Lexus. Mr. Kang is leading initiatives to develop branded, multiplatform entertainment content through The Firm Digital Productions, and is also responsible for online marketing for The Firm's artists, working with leading partners such as AOL, Yahoo!, MSN, Clear Channel, and MTV. Prior to The Firm, Mr. Kang was a media and entertainment consultant at McKinsey and Company, where he developed the growth strategy, financial model and business plan for a leading music entertainment client's digital entertainment hub and its DVD, game and merchandise businesses. At McKinsey, Mr. Kang also conducted primary market research for a leading cable MSO and led due diligence for private equity firms in wireless content and in music publishing. Prior to McKinsey, Mr. Kang was Senior Vice President, New Technology and Strategic Development at BMG Entertainment, where he led a team of technology, strategy and finance specialists with worldwide responsibility in $4.7 billion music company. At BMG, Mr. Kang developed , wholesale online distribution, CD copy protection and digital rights management strategies, negotiated and closed BMG’s first online music download and subscription license with MusicNet, and managed a $50 million strategic investment fund and held board seats in two portfolio firms. Prior to BMG, Mr. Kang was an Assistant Professor of Business Administration at Harvard Business School where he researched and presented published articles analyzing the effects of corporate governance on firm strategy and performance. At Harvard Business School, Mr. Kang also served as a technology evangelist for the School’s online course platform and distance learning initiatives, and taught in both the MBA and Executive Education programs. Mr. Kang holds a Joint Ph.D. degree in Organizational Behavior from Harvard University and Harvard Business School, an MA in Sociology from Harvard University, and a J.D. from Harvard Law School. Duane Dahl, President/Chief Executive Officer, PerfectMatch.com: PerfectMatch.com is a leading online relationship community and is recognized as the foremost authority in relationships on the Internet. Dahl and his team previously built and managed Kiss.com/uDate.com to over seven million members leading up to its sale to InterActiveCorp (Match.com) in 2002 for $150 million before reuniting in 2003. Perfectmatch.com, utilizing its’ revolutionary Duet Total Compatibility System, provides its’ members with a leading-edge assessment and scientifically-based approach to assist them in finding other adults looking for real love and commitment. PerfectMatch’s success leveraging the Hollywood entertainment industry includes serving as the online relationship backdrop for Warner Bros. movie "Must Love Dogs" featuring Diane Lane and John Cusack (this landmark placement included three product placements within the trailer and all of the film’s television commercials); a one-hour exclusive feature on the Dr. Phil Valentine’s show which paired up the entire live studio audience utilizing Duet; partnering with Sony Pictures on the movie "Hitch" and with MGM on "Be Cool"; and integration in the 2004 Lifetime Original Movie "Perfect Romance". During 2006, PerfectMatch will appear in two movies and in bookstores nationwide: the February 2006 movie "The Break-Up" starring Vince Vaughn and Jennifer Aniston; "Loveless in Los Angeles" arriving in theatres next summer; and the book release "Finding Your Perfect Match" in stores in January. Jason Brown, Senior Vice President, National Advertising Sales, Screenvision: A 13-year veteran of media sales, Jason Brown heads the U.S national and regional sales teams for Screenvision, the worldwide leader in cinema advertising. Based in Screenvision’s New York office, Brown develops sales strategy and manages five sales teams in the firm’s New York, Los Angeles, Detroit and Chicago offices. He is responsible for revenue generated via national cinema spots, slides, promotional extensions and in-theatre integrated marketing programs. Since March 2005, when Screenvision launched its digital platform, Brown has been an integral part of the internal task force that develops strategy and rollout. He has also spearheaded custom content deals with blue-chip advertisers and marquee brands like American Express, HBO, Discovery Networks and Verizon Wireless for the digital pre-show. A member of the Screenvision team since 2001, Mr. Brown served as the Vice President of the eastern regional sales force until he was promoted to Senior Vice President of national sales in 2004. Prior to joining Screenvision, he was the National Sales Manager at Discovery Networks, where he supervised advertising sales across Discovery’s portfolio of cable networks where he helped launch Discovery Health Channel and discoveryhealth.com. Mr. Brown began his career as an account executive at NBC Cable, where he was part of the launch team at MSNBC. Mr. Brown holds a B.S. in Business Administration from Skidmore College, where he has spoken on several occasions as an expert on cinema advertising. He has also at industry events, most recently Screenvision’s First Annual Insiders’ Ball. Michael Kassan, Entertainment and Media Consultant: Michael E. Kassan is a internationally recognized leader in the area of media and entertainment. Mr. Kassan has acted as a development consultant presently to brands and companies including Home Depot, National Lampoon, Visible World, DIC Entertainment, Mindshare Worldwide, TV Guide, FBC (Fact Based Communications), Brandsense, Warner Home Entertainment, Revolution Studios, Entertainment Industry Foundation, Microsoft, Verizon, Constellation Ventures (Bear Stearns), Cerberus Capital Management and The Leverage Group, BNC, Cimarron Group. Previously, Mr. Kassan was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies (IPG:NYSE), at the time, the largest and most diversified media management company in the world, with more than 75 offices in North America, Europe and Asia. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 and was instrumental in the sale of the company to IPG. While there, he oversaw the day-to-day operations in North America and was the architect of the firm’s international expansion and grew media billings from $1.5 billion to over $10 billion. Mr. Kassan, an attorney was counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro. He had been President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan has acted as a director and advisor to many charitable and community organizations, including The Hollywood Radio and Television Society, and previously serving on The Commission on California State Government Organization and Economy. He also has been Chairman of the Senate Select Committee on the Entertainment Industry in California and in 1998 was elected to the Board of the American Advertising Federation. Mr. Kassan has served on the following Boards as Director: H.E.L.P Group, Big Brothers of Los Angeles, Stephen S. Wise Temple and Skirball Cultural Center. Bruce Eskowitz, President and CEO , Clear Channel Entertainment Properties: In 2004, Bruce Eskowitz became the President and CEO of the newly formed division, Clear Channel Entertainment Properties. He is responsible for leading national teams focused on sponsorship sales of Clear Channel Entertainment's live entertainment assets as well as the creative development and implementation of marketing programs on behalf of the largest corporate marketers in North America. Formerly an Executive Vice President at Clear Channel Entertainment, Mr. Eskowitz directed the national sales of the company's music, theater, family entertainment and motor sports assets to corporate clients. With more than 20 years experience in the entertainment, sports, advertising and promotion industries, Mr. Eskowitz has a proven track record of developing broad sponsorship and marketing programs with corporate marketers including American Express, Anheuser Busch, Verizon, Ford, Levi's, Tweeter, R.J. Reynolds, Southwest Airlines, Texaco and Target. Mr. Eskowitz joined Clear Channel Entertainment in 1998, when, as President of PACE Communications, PACE was acquired by the company. During his two years in that position, he directed the sponsorship, merchandising and licensing activities as they related to various entertainment projects. He has worked for international advertising agencies serving as Senior Vice President and Account Director at Bates Worldwide and Campbell Mithun Esty. Mr. Eskowitz is a graduate of the University of Texas at Austin. Brian Murphy, Chief Executive Officer, Fearless Entertainment: When Brian Murphy walked away from college with a political science degree and part ownership in a bar, he knew two important skills that would help him build what has become a long and illustrious career in the entertainment business –-human nature and the discipline to approach a situation in an effective and efficient manner to achieve desirable results for all parties. As CEO of Fearless Entertainment, Murphy utilizes these skills every day, combined with his 15 years of entertainment and music industry experience, to develop and execute programs that benefit both the Fortune 500 corporations he works with and the artists he brings to the partnerships. Murphy started his professional career 25 years ago in advertising sales and marketing, working for a variety of large publishing companies including Ziff-Davis and CBS Publishing. It was here that Murphy quickly learned to perfect the art of selling concepts and programs to corporate America. In 1986, Murphy decided to take his sales and marketing know-how and start his own company. Murphy Marketing Inc. developed and executed sales and marketing programs for clients including Blockbuster Entertainment, Tower Records, Personics, Heritage Publishing, American Media and more. As a co-founder of the Heritage Publishing company in 1986, Murphy developed a 350,000 trade magazine for the bar and nightclub industry called Top Shelf: Barkeeping At Its Best. Benefiting from Murphy’s sales and marketing savvy, as well as his own years in the bar business, the magazine quickly grew and was sold for $3 million less than 3 years later. Under the auspices of Murphy Marketing, Brian acted as head of sales and marketing for Personics, a manufacturer of customized audio music CD’s. Murphy negotiated comprehensive music licensing deals for Personics with companies including Sony Music, Polygram, Warner Music Group and EMI. In addition to obtaining the music for Personics to use, Murphy developed and ran an in-store music-marketing program that generated sales over $7 million in two years. The successful program, and Murphy himself, caught the eye of Time Warner, who purchased the company in 1989. With a proven track record of increasing profitability and innovative strategic thinking, Warner sought after Murphy to run Warner Custom Music, the corporate marketing and promotions arm of the Warner Music Group. Inheriting a division that was then generating about $1.5 million in sales, Murphy’s skill and drive revitalized the stagnant unit to the tune of $200 million in promotional and marketing support within a five-year period. Warner Custom Music thrived under his leadership, generating business from respected corporate clients including General Motors, Sony Electronics, Fruit of the Loom, Kraft/ General Foods, The House of Seagram, Kmart, MasterCard, Coca-Cola and Hard Rock Café International. But he was not content to just cut a deal within one area of the company. It was during his tenure at Warner Custom Music that Brian Murphy earned his reputation as one of the industry’s foremost packagers and marketers. Murphy developed multi-year, multi-media, interdivisional deals that cut across Time Warner Inc. including film, television, print, consumer products, home entertainment, online and more. It was during this time Murphy brokered the first cross-divisional, multi-year strategic marketing partnership for the company with General Motors. The deal resulted in the Chevrolet/ Warner Bros. Minivan and the Rockfest and Montreux sponsorships. With his value at Warner at an all-time high, Murphy had an itch to take on a new challenge. Wanting to also produce the events that his division at WCM would market, Murphy developed a joint venture partnership within Warner Music Group in 1995 that would allow him to do just that. Warner/Avalon was a production, promotion and event marketing company created to implement music driven live event and television broadcasts, tours and web casts for the Warner Music Group and Avalon Entertainment. As managing partner, Murphy built revenues from zero to $15 million within three years, producing a series of third-party funded music events including Hard Rock Rockfest, the Fruit of the Loom Country Fest, the Miller Lite Jamizon Tour, the Crown Royal Country Music Series, the Montreux Jazz Festival, the Goodwill Games Opening & Closing Ceremonies, NASCAR Rocks and more. Murphy was also responsible for producing and marketing the accompanying recorded music product for these events.