1:30 PM - 2:30 PM
Session B - DH10:
TV & Interactivity: Evolving Content & Business Models: Content, Commerce and Branded Entertainment
TV networks have embraced interactivity for almost a decade, both with standalone website content and synchronized, Enhanced TV content. Much has changed over that time, including technological barriers, assumptions about consumer preferences, business models, and the economic climate for interactive experimentation. What's working and what's not? What can the industry expect to see over the next 24 months? Is there a future for synchronized content, or is "interactive TV" destined to be only about VOD and SVOD? In this session we bring together top programming executives and creators who are dealing with what it means to leverage and extend their on-air television programming to the Internet or into the Interactive TV space.
Tom Hagopian, Senior Vice President & General Manager, Programming/Advertising, OpenTV
Jean-Briac (JB) Perrette , Senior Vice President, New Media and Chief Financial Officer, NBC Universal Cable
Patricia Karpas, VP and General Manager, AOL Television Ventures
Martijn Lopes Cardozo, Executive Vice President Distribution and Partnerships, GoldPocket
James Henderson, Vice President Corporate Development, Charter Communications
Todd Tarpley, President, Tarpley Media
Jeff Binder, President, Broadbus Technologies, Moderator
Jean-Briac (JB) Perrette is Senior Vice President,
New Media, and Chief Financial Officer of NBC Universal Cable. In his New Media role, Perrette spearheads the division’s strategy and development of new content distribution businesses, including video-on-demand (VOD), pay-per-view (PPV) and new digital and high definition channels (HD). In this role he reports to David Zaslav, President of NBC Universal Cable. As CFO of NBC Universal Cable, Perrette is also responsible for the financial operations for distribution of NBC Universal’s leading portfolio of cable & broadcast assets, which are: Bravo, CNBC, CNBC World, MSNBC, NBC Weather Plus, mun2, Olympics, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD and USA. In his CFO role, Perrette reports to Lynn Calpeter, Executive Vice President and Chief Financial Officer of NBC Universal. Most recently, Perrette oversaw pioneering new deals for digital distribution of NBCU content, including the first to make primetime network & cable series available on demand for $.99, in partnership with DirecTV; the first major film studio to make films available on a legitimate peer to peer service through peerimpact.com; and one of the first networks to make shows available on Time Warner’s new Start Over service. In 2005, Perrette was named one of Multichannel News' next generation of top executives under 40 for leading the company's new media strategy and his role as CFO. In his prior roles at NBC, Perrette lead the integration of NBC and Universal’s Cable divisions during NBC’s acquisition of Vivendi Universal Entertainment, creating one of the broadest, most profitable and fastest growing television groups. He also served as CFO of the Bravo Cable Network since January 2003, following his lead role in NBC’s acquisition of the network from Cablevision. Before heading to Bravo, Perrette was Vice President & CFO of Business Development and was instrumental in completing over $1.5BN in acquisitions; most importantly of Bravo Cable Network and station KNTV. He also negotiated and executed several JVs and partnerships for CNBC International as part of its global strategy. In his finance role, Perrette was responsible for NBC's strategic investment portfolio, which included holdings in A&E, Paxson, National Geographic International, and ValueVision International. Before joining NBC, Perrette worked for NBC parent, GE and GE Capital, and was an analyst with CS First Boston in London and Tokyo. He received a BA degree in Public Policy from Hamilton College. Perrette lives in New York City with his wife Amy.James Henderson is Vice President Strategic
Planning & New Business Development at Charter. His primary focus is to seek growth opportunities across Charter’s consumer and commercial businesses. He is responsible for developing the long term strategic plans to grow both the individual lines of business and the companies overall prospects; analyze and manage business development initiatives including new product and service launches, new category introduction, alliances, acquisitions, divestitures and joint ventures. Mr. Henderson provides advice and guidance to Charter’s senior management on growth strategies; new media technology, content and programming issues; and market entry strategies and overall distribution channels. He has led the development of major corporate initiatives from inception, competitive analysis, funding, deal negotiations and ultimate product or service launch. Prior to joining Charter in 1999 Mr. Henderson worked with e-Citi, a division of Citicorp, as Vice President of Emerging Information Technology & Strategy with responsibilities for the integration of leading edge customer fulfillment and relationship capabilities. In addition he oversaw management, development, due diligence, validation and deployment of new service technologies. From 1989 through 1998, Mr. Henderson served in a wide range of increasing management roles with Bell Atlantic and its predecessor NYNEX. Prior to his departure he served as Managing Director Outside Plant in the Sourcing Division. Mr. Henderson oversaw the successful implementation of $1.6 Billion in Outside Plant supply chain agreements that comprised 1,200 contracts covering 8,000 OSP related material and services. While with Bell Atlantic Mr. Henderson held management positions in technology & engineering, marketing, new product development, competitive strategies, research and development, regulatory, strategic business development, and sourcing. Mr. Henderson earned a bachelor’s degree in electrical engineering from Manhattan College and a bachelor’s degree in physics from LeMoyne College. He also holds a master’s degree in finance from Fordham University.Patricia Karpas, Vice President and General Manager, AOL Television Ventures: As Vice President and General Manager of AOL Television Ventures, Patricia Karpas is responsible for creating new content and business
ventures with television studios, networks and producers for AOL and AOL.com content channels. She has pioneered new ways of extending on-air television programming online to maximize engagement, promotion and revenue and is currently focused on exploring new and innovative programming formats that live across multiple platforms. Prior to assuming this role, Ms. Karpas was the VP and GM of the AOL Television website, responsible for overseeing the business strategy, programming and product development for the service. She worked closely with broadcast and cable networks, as well as production and studio partners in this role. Ms. Karpas took this website from 1 mm unique visitors per month in 2001, when she began, to an average of 11 mm unique visitors per month in 2005, taking it to a clear leadership position among its key competitors. Before joining AOL in 2001, Ms. Karpas spent 11 years with NBC. There she served as an executive in both the broadcast and cable divisions including CNBC, NBC and NBC Interactive. While at NBC.com, she lead the development of unique, interactive business strategies for NBC programs like Saturday Night Live, The Tonight Show, Homicide, ER and The Olympics. Prior to joining NBC, Ms. Karpas spent six years with Time Warner Cable where she was responsible for marketing and television program guide strategies for Time Warner Cable Systems across the country. Ms. Karpas holds a BS from University of Colorado and an MBA in Finance and Marketing from the University of Denver.Todd Tarpley is President of Tarpley Media, a consultancy specializing in digital strategy and business development. Mr. Tarpley has written and spoken extensively on emerging media, contributing to a Congressional report on the impact of media on children, and authoring chapters of two textbooks on the future of media. Mr. Tarpley was previously Vice President of Digital Content & Packaging for Rainbow Media, where he facilitated development of digital-based brand extensions including WE On Demand, IFC News, the IFC Store, and a CTAM Mark Award-winning broadband content initiative. Mr. Tarpley joined Rainbow in 2002 as Vice President, Interactive Media for Bravo Networks. During his tenure, he doubled Bravo's web site traffic and email list. Mr. Tarpley previously served as Vice President, Interactive for A&E Television Networks, where he established the company's interactive division, launching multiple award-winning web sites, cross-platform video content, and one of the television industry’s first profitable ecommerce initiatives. He joined A&E Networks in 1993, serving on the launch team of The History Channel and overseeing research and strategic planning for the network. Earlier in his career, Mr. Tarpley served in production and post-production roles for programs airing on NBC, ABC, HBO, and Lifetime. He began his career as an intern for "Late Night With David Letterman." Mr. Tarpley is a graduate of NYU film school, the University of Iowa, and Yale School of Management.
Jeff Binder, President, Broadbus: Jeffrey Binder is a Broadbus founder a
nd serves as President. He was previously CEO of Magic Music, where he managed development of three generations of DRAM based server technology, overseeing the overall operations of the company from start-up to 30%+ market-share in just two years. He was formerly founding CEO of the Leading Golf Companies, successfully delivering frequency marketing client/server technology and systems in partnership with the top 500 golf courses in the US and major airlines, including American Airlines and TWA. Binder is a named inventor to several Broadbus patents and continues to collaborate and innovate with the Broadbus team. He has authored key vision documents published in major industry journals regarding television-on-demand (TOD®), and frequently presents at major audio and cable industry events. In addition, he serves on the boards of Greater Chicago Bank (a regional FDIC Banking), and FastenerOasis, Inc., (the e-commerce arm of one of the largest fastener distributors in the US). He is a member of NCTA, CTAM, SCTE and has been a member of the National Academy of Recording Arts and Sciences since 1988.Martijn Lopes Cardozo, Executive Vice President Distribution and Partn
erships, Goldpocket: As Executive Vice President of Distribution and Partnerships, Martijn Lopes Cardozo is responsible for developing and managing key strategic partnerships for GoldPocket. He oversees the distribution of GoldPocket's interactive television technologies to cable, satellite, telecom, and wireless providers. During his tenure at GoldPocket, Mr. Lopes Cardozo led the Company's entry into the wireless and operator business as SVP of Distribution and Product Development. Prior to GoldPocket, Mr. Lopes Cardozo was a Product Manager at Akamai Technologies, where he arranged and coordinated reseller agreements including a critical arrangement with WebTrends. He previously worked with EOS in London, Unilever in Germany, Shell International in Egypt and OC&C Strategy Consultants in the Netherlands. Mr. Lopes Cardozo holds a Master of Science in Applied Physics from the Delft University of Technology in the Netherlands and a Master of Business Administration from Harvard Business School.Tom Hagopian, Senior Vice President & General Manager of Progr
amming and Advertising, OpenTV: As senior vice president and general manager of Programming/Advertising, Mr. Hagopian is responsible for managing OpenTV's commercial relationships with all programming networks and broadcasters, as well as the advertising community. He is based in the New York City office. Hagopian joined OpenTV from Gemstar TV Guide International, where he had dual responsibilities as both president of TV Guide Online and chief operating officer of the TV Guide Data Solutions division. Hagopian was responsible for all aspects of TV Guide Online including sales, marketing, business development, e-commerce, distribution, editorial, and production and built the site into the leading entertainment information resource on the web with just under 300 million monthly page views when he departed. As COO of Data Solutions, he was responsible for launching a new TV listings syndication business and managing over 200 employees. Hagopian joined TV Guide directly from Cablevision Systems, Inc., where as vice president - Interactive Products, he was in charge of the broadband business, and the chief architect of their ground-breaking and successful retail self-install cable modem distribution strategy. Hagopian has a distinguished career in both the television and new media industries. He spent ten years at ESPN in a variety of sales, marketing, and business development roles that culminated in leading the group that created ESPN's very successful Internet service. Hagopian was named the first general manager of ESPN.com in 1995 and built that business before leaving in 1997 to run an Internet start-up company, InterZine Productions that was acquired by Times Mirror in 1998. Prior to joining ESPN, Hagopian worked for both Capital Cities Communications and Cap Cities/ABC Inc. Hagopian holds a B.B.A. from the University of Michigan and an M.B.A. degree from Columbia University. He is active in several industry groups.