Noon - 1:00 PM
Session A - DH7:
Movies, OnDemand Content and Broadband - Via the PC - Via the Set-Top: Technology & Content
Movies delivered via broadband Internet! An idea that seemed to be dead on arrival just a year or two ago, is an industry on the verge of busting out. SVOD, VOD - features delivered via the Internet - via the PC and via the set-top is very much a part of our future. A centerpiece of this anticipated future is the expectation that the PVR, the Personal Video Recorder will become a fixture on the next generation of all home PCs as well as in Set-tops. Add to that a wireless connection between the PC/PVR and the Set-top or TV, and it doesn’t take brain surgery to see how the herky-jerky downside of IP delivery of rich media will become a thing of the past or at least a secondary consideration as consumers download content to the PVR and play it back in crisp, full screen DVD quality. Under this scenario, Internet SVOD will become a full competitor to SVOD via the cable or satellite. IP delivery of features is about to reshape the landscape of the film industry.
Curt Marvis, CEO, CinemaNow
Michael McMurray, Director of Product Management, Video Services, RealNetworks, Inc.
Don Dulchinos, Vice President, Advanced Platforms and Services, CableLabs®,
Alan Citron, SVP Marketing, Movielink
Josh Goldman, CEO, Akimbo
Scott Roesch, Vice President & General Manager, AtomFilms
Marcia Zellers, Director, AFI Digital Content Lab, American Film Institute, Moderator
Curt Marvis, CEO, CinemaNow: Mr. Marvis has a distinguished career in
television, multimedia and the Internet and has served as a co-founder and CEO of CinemaNow since its creation in June of 1999. He previously served as President of publicly held game developer 7th Level, leading their successful restructuring into delivery of web-based technology applications. At 7th Level he created and implemented business partnerships with Microsoft, Real Networks, GeoCities, broadcast.com, IBM and MTV and helped orchestrate a merger to create Learn2.com. Mr. Marvis was a founder of multimedia start-up Powerhouse Entertainment and served one year on the IBM Multimedia Task Force creating strategic plans for IBM in their continued development of interactive software. From 1984 to 1994 Mr. Marvis co-founded and served as CEO of The Company, an award winning and highly successful production company for music videos and commercials. During this time, he and his partner, Director Wayne Isham, produced many of the most popular and critically acclaimed videos in the history of MTV. They were awarded in 1991 with MTV's Video Vanguard Award honoring lifetime achievement in their work. Mr. Marvis is a graduate with honors from UCLA with a BFA in Motion Picture and Television Production.Scott Roesch, Vice President & General Manager, AtomFilms: Scott is responsible for marketing, consumer revenue, creative direction, and site management at AtomShockwave. His career in Internet media spans 10 years, the first half as an editor-producer with pioneering Web properties Mr. Showbiz and ESPN.com, and the latter half with AtomShockwave. He joined AtomFilms in 1998 as a member of the startup's small launch team, and has since served the company in several capacities, including marketing, content acquisition, business development, editorial, and programming. Scott earned a BA in English from the University of Washington.
Michael McMurray, Director of Product Management, Video Services,
RealNetworks, Inc: Mr. McMurray has focused on the development, delivery, and marketing of free and paid video experiences to consumers since joining RealNetworks in 2003. Mr. McMurray is currently leading strategy, product management and business development for Real’s emerging video services incorporating licensed and user-generated content. Prior to RealNetworks, Mr. McMurray worked in technology investment banking as a member of Morgan Stanley’s Technology Group in Menlo Park and led product management for Ominigon Technologies, a data analysis startup in Carlsbad, California. Mr. McMurray holds a BS in Finance and Economics from Santa Clara University.Donald P. Dulchinos, Senior Vice President, Advanced Platforms and Se
rvices, CableLabs®: Donald P. Dulchinos is Senior Vice President, Advanced Platforms and Services, for Cable Television Laboratories, Inc. (CableLabs®). Mr. Dulchinos directs and manages the OpenCable project, an initiative of the cable television industry being managed through CableLabs with a goal of defining a family of advanced, interactive digital devices which support the range of current and future digital cable product offerings. The family of devices includes set-top boxes, digital televisions, personal computers, and more. Mr. Dulchinos oversees the development of OpenCable hardware specifications in cooperation with cable companies and consumer electronics manufacturers, and also coordinates input from the Hollywood production community, the Federal Communications Commission, and national retailers such as Circuit City. He manages an effort to define a common software environment for retail set-top and other OpenCable devices, called the OpenCable Applications Platform (OCAP), with the goal of supporting a range of interactive television applications and services. Mr. Dulchinos manages the Advanced Platforms and Services Department within CableLabs, with a staff of twenty-four full time technical, business development and software professionals. Before joining CableLabs®, Mr. Dulchinos spent seven years as director of research with the National Cable Television Association, where he specialized in technology assessment and strategic analysis of other telecommunications and information industries. Prior to that, he was an analyst at National Economic Research Associates in Washington D.C., and before that he was a technical information specialist in the Congressional Research Service at the Library of Congress. Mr. Dulchinos holds a master’s degree in public administration from the Graduate School of Business and Public Management at the University of Denver, and a B.A. in economics from Union College in Schenectady, NY. CableLabs® is a research and development consortium of cable television system operators worldwide. CableLabs® plans and funds research and development projects that will help cable companies take advantage of future opportunities and meet future challenges in the cable television industry. CableLabs® maintains web sites at www.cablelabs.com; www.cablemodem.com; www.cablenet.org; www.opencable.com; and www.packetcable.com.Josh Goldman, Chief Executive Officer, Akimbo: For more than 15 years as a successful high-tech entrepreneur, Josh Goldman has combined his passion for breakthrough technology with his ability to create innovative business models for high-growth companies. He joins Akimbo, the first Internet-to-TV video on demand service, from Sprout Group venture capital, where he was the firm’s first entrepreneur-in-residence, working to develop business ideas for new high-tech companies. Prior to Sprout Group, Josh served as president and chief executive officer of mySimon, Inc., the largest comparison-shopping service on the Internet. He oversaw the growth of mySimon into a major consumer e-commerce site, culminating in the sale of the company to CNET Networks. He then stayed on as president of CNET’s consumer division. Josh received an MBA from Harvard Business School and a bachelor’s of science degree with honors in Computer Science from Tufts University.
Alan Citron, Senior VP, Movielink: Alan Citron leads the Sales, Marketing, Product Management, Research, Customer Service and Content groups at Movielink. His responsibilities include creating the product vision, managing customer acquisition and retention, defining user experience, and driving day-to-day revenues. Alan worked as a reporter, editor and columnist for the Los Angeles Times for 14 years before moving on to a variety of leadership positions in transactional Internet services. He started by serving as the founding president of Ticketmaster Online, and subsequently as chairman of Ticketmaster/Citysearch. After serving as president of USA Networks Interactive, he became founding president of MusicNet. Alan comes to Movielink from Medialive International, the world's leading producer of IT events, including COMDEX. Alan holds a B.A. degree in communications from Loyola University.
Marcia Zellers is Director, AFI Digital Content Lab, American Film Ins
titute. Beginning its sixth year, AFI’s Enhanced TV Workshop has produced 40+ enhanced TV prototypes. AFI’s eTV Workshop has become the gathering place for the American eTV creative and technology communities, and is renowned as the premier environment for eTV exploration and development. Zellers has pursued the challenge of a cutting edge, consumer-friendly marriage of television and interactivity since she joined MTV Interactive’s New York headquarters as a founding member in 1994. As a Senior Producer and Director heading up all MTV’s music-related Web strategy, programming and development, creative direction, talent relations, and convergence programming with MTV’s on-air operations, Zellers created and produced some of the earliest enhanced TV programming. Early pioneering examples, which aired on TV, include a split screen production incorporating simultaneous live Web chat with Michael Jackson, Jackson videos, and highlights of Jackson’s career; the Red Hot Chili Peppers live at Madison Square Garden, with simultaneous roaming backstage cameras broadcasting live to the Web; and Janet Jackson on MTV’s Total Request Live interacting on air with viewers on the Web. In 1999 Zellers moved to Los Angeles, where she spearheaded Warner Bros. Online’s Entertaindom project, one of the Web’s then-highest profile entertainment destinations and the first planned broadcast-style distribution model. (Entertaindom was intended to showcase both Time-Warner and non-Time-Warner programming.) As Supervising Producer, she oversaw all aspects of the department and helped develop original programming intended for eventual cross-platform and enhanced development. Zellers has been a new media consultant for entities like New Line Cinema and composer Giorgio Moroder, and previous to AFI was the Vice President of Web Development and Creative Director for Greater Relations Worldwide, a nascent dotcom. Zellers is also a published writer and editor, and has an eclectic background that includes publishing, marketing, advertising, fundraising, and stock brokerage.