Friday, January 6 1:30 PM - 2:30 PM Session A - DH9: Music Industry Innovates into Future - From Digital Downloads and Subscriptions to Mobile Music & Digital and Internet Radio This is the year of the continued rollout of new music services as well as the arrival of broadband, mobile and wireless. Music is available to the consumer, all over, all the time. Digital radio and Internet radio are emerging. Technology and music seem to have taken that relationship to the next level and the consumer seems to understand and embrace it. In this session, rather than looking at the file-sharing past, we will look to the new technology future. After the lawsuits, after the consolidation, after the first attempts at music subscription and download, we will in this session, try to evaluate what the new music industry is going to look like. The era of digital music delivery is here, but the details of how the industry will be structured are still confusing. What will digital radio mean? What about all those music channels on satellite and cable? What are the different ways that the consumer will access music in the future? And will they be willing to pay for it at acceptable levels to sustain the industry? David Ulmer, Senior Director of Marketing, Digital Media Services, Motorola Paul Greenberg, Senior Vice President, Business Development & Partner Relations, MusicNet Srivats Sampath, President & CEO, MERCORA Laura Hess, Site Director, MP3.com, CNET Networks Robert Acker, VP Music Services, RealNetworks Gary Cohen, President, MusicNow Christopher Allen, Product Strategy and Marketing, Yahoo! Music Ted Cohen, Senior Vice President, D3 – Digital Development & Distribution, EMI Music, Moderator Dave Ulmer is Motorola’s Sr. Director of Marketing for Digital Media Services, leading the company’s global marketing efforts for seamless music solutions that span across the home, phone, and automobile. This group has recently introduced iRadio, Motorola's revolutionary new system to deliver 100s of digital radio channels to mobile phones and existing car stereos. A veteran of the digital music market, Dave has held a variety of executive roles with wireless, hardware, and software companies, including as General Manager for Adaptec Software, initiating its spinout to form today’s Napster. Dave has a long history of championing and chaperoning leading edge products into mainstream consumer markets. Srivats Sampath, President & CEO, Mercora: Srivats was most recently with McAfee.com before merging the company with Network Associates (NYSE:MFE) in October 2002. He served as McAfee.com's founder, President and Chief Executive Officer from December 1998, guiding the company through a successful IPO in December 1999, achieving "the top 5 performing stocks" ranking on NASDAQ for CY 2001 and eventually helping it grow into the largest managed consumer security services company with over 4m paid subscribers. Prior to founding McAfee.com, Srivats was with Netscape Communications, a provider of Internet software and services, as Vice President of Server Product Marketing. From June 1993 to June 1996, he served as the President and Chief Executive Officer of Discussions Corporation, a company he founded to develop email based groupware solutions. Srivats also worked as Director of Product Marketing for Network and Security Products for Central Point Software, Inc. and was the Chief Architect and co-founder of the LAN Enhancement Operations and Microcomputer Communications Division of Intel Corporation. Srivats serves on the boards of Determina and as Chairman of Voltage Security. He received his BS Degree in Electronics and Telecommunications Engineering from Madras University in India. Srivats also holds multiple patents in delivering security-as-a-service and contextual internet advertising. Robert Acker is Vice President of Music Services. He is responsible for developing the company's world-class music and video products and services, including RealPlayer, the RealPlayer Music Store, RadioPass, and the award-winning Rhapsody service. Before joining Real in 2004, Mr. Acker was a founding member of the XM Satellite Radio team. As Vice President of Product Development and Planning at XM Satellite Radio, he directed all aspects of the company's development of the world's first consumer satellite radio. In addition to holding an MBA from Harvard, Mr. Acker also holds Bachelors and Masters degrees in engineering from MIT. Gary Cohen, co-founder & President, MusicNow: Gary holds a bachelor’s in economics from Union College in Schenectady, New York and a master's of business administration in finance and marketing from The University of Chicago Graduate School of Business. Prior to his involvement with MusicNow, Cohen was the founder of several organizations, including Sapean Corporation, a profitable international investment and consulting firm, and Cruise Technologies, the leading supplier of wireless network computers, where he served as chief operating officer. Along with being responsible for daily operations at Cruise, Cohen established successful distribution partnerships with IBM, Motorola, Telos and Wyse Technologies. Gary’s depth of experience can also be attributed to his position leading operations and finance at Zenith Data Systems. Paul Greenberg, Senior Vice President, Business Development & Partner Relations, MusicNet: Paul Greenberg serves as the Senior Vice President of Business Development and Partner Relations for MusicNet, the world's leading business-to-business digital music service provider. MusicNet enables its partners to offer their customers a fully customized experience, including the ability to buy music downloads and subscriptions, choose from more than 1.5 million tracks (the industry’s largest catalog of licensed music), explore engaging editorial programming and enjoy an easy-to-use interface. Mr. Greenberg is responsible for identifying, expanding and managing MusicNet's global roster of distribution partners, which include Yahoo!, AOL, Virgin (US and UK), Charter, Adelphi and RCN (through Synacor), HMV (UK), f.y.e. stores, MusicGremlin; and 20 universities through Cdigix. In addition to heading up all of the Company’s business development and sales efforts, Mr. Greenberg oversees partner relations, marketing and public relations on a global basis to ensure seamless integrations and the continued expansion of business relationships with MusicNet’s partners. Prior to MusicNet, Mr. Greenberg held the position of Vice President of Business Operations for MTV.com, where he was responsible for managing the integration of the site's major operating divisions and developed new content revenue streams to help double site revenue and traffic in one year. Before that, he served as Vice President of Business Development at MTVi, where he negotiated major strategic partnerships. Mr. Greenberg also helped develop and execute the company's wireless and content syndication strategy, including pricing and distribution. He also held the position of Director of Business Development for MTV Networks. Prior to MTV Networks, Mr. Greenberg was a sports announcer on 1010 WINS Radio in New York City. Mr. Greenberg received his BA from Columbia College and his MBA from Columbia University. Laura Hess, Site Director, MP3.com, CNET Networks Inc.: Laura Hess, Site Director, MP3.com, oversees the development of the site including day to day programming, the editorial voice, label relations and industry representation. Earlier at MP3.com, Hess served as Director of Label Relations/Business Development, where she handled content aggregation for the site including the creation of the popular MP3.com Listening Parties and music videos. In her role, she built strong relationships with major and independent record labels as well as digital music partners such as iTunes, Napster, Real, and MusicMatch. Since 1999, Hess has been involved with the online music industry, working with digital music pioneer, Liquid Audio, now called Liquid Digital Media. As Senior Manager of Content Marketing at Liquid Audio, Hess chose all the music featured on the site (and emails), and also Liquid’s affiliate sites including Tower Records, Best Buy, FYE building key relationships with major and independent record labels across the United States. After the company was acquired by Anderson Merchandising in 2003, Hess developed innovative online marketing strategies for record labels and retailers, cumulating with her work with Wal-Mart’s online digital music store, where she chose the music for one of the most popular and influential digital music outlets on the Web. Christopher Allen, Product Strategy and Marketing, Yahoo! Music: Christopher Allen is responsible for driving Yahoo! Music’s global product vision and managing the strategic product and service roadmap, since the acquisition of Musicmatch by Yahoo! in October 2004. A seasoned executive with over 10 years of product/marketing experience, Allen oversees consumer marketing initiatives including merchandising, e-commerce, and partner marketing activities, as well as customer acquisition and retention strategies for Yahoo Music’s subscription services. Mr. Allen is also chartered with analyzing future product trends to evaluate integration of digital music services into emerging technologies and devices. Prior to joining Musicmatch in May of 2000, Allen was a co-founder and head of product marketing and strategic planning at Kablink, an online photo service company. Previously, Christopher spent more than 10 years in product management at pioneering companies AT&T and NCR working on data warehouse decision support, CRM, and business intelligence initiatives. Since Allen joined Musicmatch in May 2000, the company has received seven consecutive PC Magazine Editors' Choice awards for excellence and countless accolades for leadership in digital music products and services. Allen received a B.S. in electrical engineering from the University of Notre Dame, an M.S. in electrical engineering and computer science from the Georgia Institute of Technology, and an M.B.A. from the University of San Diego. Allen is considered a powerhouse at Musicmatch, and he certainly looks the part. He has competed in amateur bodybuilding, and for the past 13 years has been the head powerlifting coach for the North San Diego County Special Olympics team. Ted Cohen, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversees worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.