3:00 PM - 4:00 PM
Session A - DH11:
Rethinking Advertising: Broadband, VOD, DVR & Mobile - New Video Platforms, New Video Paradigms
In this session, we will look for a comprehensive understanding of the what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to VOD, Mobile and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base.
Lauren de la Fuente, Vice President, Strategic Programming & Media Alliances, G4 VideoGame TV
Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc.
Reggie Bradford, President, TANDBERG Television
Blake Krikorian, CEO, Sling Media
Warren Schlichting, Vice President, New Business Strategies, Comcast Spotlight
Alexander K. Marquez, Director, Strategic Investments, Intel Capital, Intel Corporation
Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable, Moderator
Chris Pizzurro is vice president of multimedia
marketing for Turner Broadcasting System, Inc.’s national advertising sales division. Pizzurro, who is part of the division’s market strategy department, is responsible for developing and implementing national advertising sales components for TBS, Inc.’s digital media initiatives. He is based in New York and reports to Barry Fischer, executive vice president of market strategy. In his current position, Pizzurro develops and directs the strategic multimedia marketing efforts in support of the entire portfolio of TBS, Inc. networks, including entertainment leaders TNT, TBS and Cartoon Network as well news giants CNN and CNN Headline News. In 2001, Pizzurro was tapped to develop the company’s advertising sales efforts on behalf of its digital media offerings. He serves as liaison to advertising agencies, investors and consumers as well as to cable and satellite operators, introducing the company’s digital media products, part of the ongoing innovation that is synonymous with TBS, Inc. Pizzurro also contributes to such projects as the company’s Media at the Millennium“, a multi-phase research mechanism that provides new insight into national television media buying. The evolution of this research contributed to the unprecedented success Turner Entertainment Sales enjoyed in the upfront sales season of 2004. Throughout his tenure, Pizzurro has also been instrumental in supporting the division’s presidents and working with senior executives to develop initiatives and efforts for national sales as well as the company’s distribution arm, Turner Network Sales. In addition, Pizzurro also contributed to sales and marketing of the naming rights for the Atlanta-based Philips Arena. Pizzurro joined TBS, Inc. in 1996 as director of multimedia marketing in the sports division, for which he was charged with developing interactive sales presentations for the Goodwill Games. These efforts led to his promotion to vice president in 1998. Turner Broadcasting benefited from Pizzurro’s abilities even before he joined the company. As the founder of Vision Media, an interactive multimedia production company, Pizzurro counted TBS, Inc. among his many clients, which also included other major outlets such as IBM and Rainbow Networks. As the company’s creative director, Pizzurro worked on re-branding efforts for SportsChannel and affiliate marketing for Bravo. A leader in the television industry’s effort to establish standards for digital media content, Pizzurro is an active member of the Cable Advertising Bureau On-Demand Advisory Board, the CTAM On-Demand Consortium, as well as a member of Innovation in Digital Advertising (ID!A). Pizzurro also serves as Governor of the National Academy of Television Arts and Sciences, NY (NATAS). Pizzurro earned a bachelor of fine arts from Syracuse University.Lauren de la Fuente, Vice President, Strategic Programming & Media Alli
ances, G4: As Vice President, Strategic Programming and Media Alliances, de la Fuente leads strategic and creative marketing initiatives for G4. In this position, she develops branded programming as well as directs positioning, creative and promotions. In addition, de la Fuente heads up the VOD strategy and has led G4 to be a top ten content provider for Comcast where customers view more then 1MM pieces of G4 content each month. Prior to G4, de la Fuente served as Vice President, Creative for USA Network and Sci Fi Channel where she established an in-house "creative shop" responsible for all advertising, design, production and collateral. She also oversaw the repositioning and rebranding efforts for both television networks. Previously, de la Fuente was the Vice President, Marketing at MTV where she spearheaded all marketing, advertising, communication and promotional activities for MTV’s ad and affiliate clients. Additionally, she was part of the launch team for MTV2. de la Fuente also ran Creative and Regional Marketing for Nike, where developed a national outreach program for the Sundance award-winning film, Hoop Dreams, and worked at Chiat/Day on the Teddy Ruxpin account. de la Fuente’s achievements in branding-building have won her numerous awards including Promax, BDA and CTAM’s Mark. She is a graduate of the University of Colorado, Boulder and her favorite video game is Ms. Pac Man.Reggie Bradford, President, TANDBERG Television: Mr. Bradford’s r
esults-driven leadership has TANDBERG Television well positioned to lead the industry in its transition toward all digital television. TANDBERG Television offers of the cable TV industry with innovative solutions that are enabling cable and telecom operators to accelerate the delivery of digital video and on-demand content to consumers worldwide. As President of TANDBERG Television, Mr. Bradford oversees a growing and talented team focused on exceeding the needs of leaders in cable, telecom and entertainment, including Comcast Cable, Cox Communications, Time Warner Cable, Belgacom, BSkyB, iN DEMAND, HBO, Warner Bros. and Starz! Encore. Previously, Mr. Bradford served as President and CEO of N2 Broadband, a leading provider of scalable, open-standard solutions for on-demand entertainment. TANDBERG Television acquired N2 Broadband in February of 2005 in order to leverage its deep expertise and customer ties in the North American cable market that Mr. Bradford was instrumental in building. Prior to joining N2 Broadband, Mr. Bradford served as Chief Marketing Officer at WebMD Corp, where he played an integral role in building a fledgling start-up with 40 employees into one of the fastest growing, most recognized Internet brands in the world backed by 4,000 employees and more than $2 billion in funding. His signature style of strategic direction has forged a solid and stellar 13-year career that includes a broad range of operations, management, and marketing experience in traditional and emerging sectors, including various positions with Miller Brewing Company, a subsidiary of Phillip Morris. Like the companies he has led and contributed to in the past, Mr. Bradford has built his professional capabilities with a steady, consistent commitment to quality. Mr. Bradford earned a BBA in Finance from the University of Georgia and an MBA from Emory University.Blake Krikorian, CEO and Co-founder of Sling Media, Inc.: An experien
ced entrepreneur, Blake Krikorian co-founded Sling Media after founding and serving as the CEO of id8 Group Holdings, a firm that advised industry-leading companies on product strategy and invested in new product creation. id8 Group’s client list has included, among others, Microsoft, AMD, ARM Ltd, AT&T, Toshiba, Hitachi, Vulcan, Inc., Samsung Electronics, and Time Warner. Blake began his career at General Magic, which created the Magic Cap operating system for mobile intelligent communicators and Telescript, an agent-based network programming language for the emerging electronic marketplace (pre-Internet). At General Magic, Blake assisted industry-leading telecom and consumer electronics companies, including NTT, Sony, Mitsubishi Electric, Sanyo, OKI, and Matshusita/Panasonic, in creating and defining new products, and establishing new partnerships. In 1994, Blake co-founded the Philips Mobile Computing Group, which was funded by Philips Electronics. As group product manager, he built and co-led the team that defined, created, delivered, and marketed the award-winning Velo 1 Windows CE Handheld PC and its associated product line. Immediate following Philips Mobile Computing Group, Blake was Senior Vice President at Metis Associates, an information technology consulting firm and incubator of core technology companies. He led the creation of Metis’s first incubated company, Mainbrace Corporation, which developed and licensed software technologies and manufacture-able device platforms to system OEMs, service providers, and semiconductor vendors. Blake also served as the company’s president for the first two years of its operation. Mainbrace was acquired by BSQUARE in 2000. Blake holds a Bachelor’s Degree in Mechanical Engineering from UCLA.Warren Schlichting, Vice President, New Business Strategies, Comcast Spotlight: Warren Schlichting is responsible for new business opportunities at Comcast Spotlight. These include the development of advertising products and ad-supported programming designed to take advantage of Comcast’s digital infrastructure including iTV, VOD, high speed data, and VOIP. Warren also oversees interactive advertising sales activities for products such as search, banner and streaming inventory across Comcast's various Internet properties including Comcast.net, Vehix.com and ESPN Clubhouses. Prior to joining Comcast Spotlight in August 2002, Warren served as chief executive officer of Hiwire, a software technology company that allowed Internet radio stations to replace on-air broadcast commercials with targeted local online commercials. Hiwire provided software technology and advertising sales services to Clearchannel and other major Internet radio broadcasters in this endeavor. Warren has also served in executive capacities with the William E. Simon Group and Morgan Stanley & Co. Warren holds an AB in Economics from Harvard University.
Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable: Bienstock Consulting was founded by Terry S. Bienstock to provide strategic and operational advice to media, technology, and telecommunications companies involved with video, data or voice applications in the consumer market. After more than twenty years as a lawyer and consultant to the cable, internet and telephone industries, Bienstock became Executive Vice President and General Counsel at Comcast Cable, where he spent three years as an integral part of the senior management team, reporting to the President. At Comcast, Bienstock achieved numerous significant accomplishments that enabled the successful acquisition of AT&T Broadband, as well as the integration and optimization of that company. Comcast counted on Bienstock to advise on important strategic decisions in all operations of the Cable Division, including deployment of new products, programming, strategic alliances, regulatory policy, sales, marketing, and customer service. Comcast Cable relied on him to lead the legal, state and local regulatory functions. He was also responsible for Comcast University, the corporate-wide training function for all levels of Comcast employees, from senior management to call center employees and service installers. Bienstock also led the development and implementation of Comcast’s Video-on-Demand (VOD) platform, a critical component of the company’s future growth plans.
Alexander K. Marquez, Director, Strategic Investments, Intel Capital, In
tel Corporation: Alexander is responsible for Intel Capital’s strategic investment strategies and related investments in the areas of Digital Media & Entertainment, part of Intel Capital’s Digital Home fund. Currently, Alexander devotes much of his time to defining strategies in Premium Content Services & Distribution and next generation advertising models. Previously, Alexander was responsible for Intel Capital’s investments and related strategies in Education/E-Learning. Some of his investments include Zinio – provider of electronic magazines, Envivio – a leading provider of H264 systems, Gametrust – best known for the Gameframe platform for enabling tournament based gaming, Akella – the leading gaming developer/publisher in Moscow and BlackArrow and early stage company developing interactive television advertising solutions. Prior to joining Intel Capital, Alexander served as technical advisor to the senior vice president of Intel’s Interactive Media Services division where he advised on strategy and media investments. Alexander also served as controller for Intel’s Content Services division where he oversaw financial aspects of the division, including numerous investments in Europe, Japan, Asia, and Latin America. Alexander joined Intel Corporation in 1994 where he held various management roles prior to joining Intel Capital. Alexander holds a Bachelors of Science in Electrical Engineering from the University of Nevada, Las Vegas where he is also Chairman of the Electrical and Computer Engineering Visitors Board and serves as an advisor to the Entertainment Engineering program. He received his Masters of Business Administration from Purdue University.