Noon - 1:00 PM
Session A - DH15:
DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies
Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And that is the job of the DRM technology industry, to make the film, music and mobile technology delivery systems safe for mass use. In this session, we will explore, from the point of view of the technology companies, the possibilities and potential of DRM in the evolving content landscape. From CDs and DVDs to broadband and wireless delivery, DRM and content protection represents the bottom line of the future of our industries.
Raj Samtani, Director of Sales & Marketing, ContentGuard
Keith Kocho, President and CEO, ExtendMedia
Nate Alvord, Director, Licensing and Market Development, Digimarc Corporation
Pallavi Shah, Digital Rights Management Strategist, Hewlett-Packard
Carter Laren, Senior Security Architect, Cryptography Research
Jian Zhao, CTO, Content Security Solutions, Thomson
Peter H. Kang, Esq., Partner, Sidley Austin Brown & Wood LLP, Moderator
Rajan Samtani, Director, Sales & Marketing, ContentGuard: As the Dire
ctor of Sales & Marketing at ContentGuard, Inc., Rajan Samtani is responsible for all market-facing activities, including marketing, PR and customer engagements. Before ContentGuard, Rajan was a founder of TheDealerNetwork, Inc., a B-2-B exchange in the personal computer industry. Prior to that he was VP of Sales and Marketing at REAL Software Systems, the leading application software vendor dealing with business rights and royalties in the entertainment, media, publishing and software markets. Rajan has a BA in Economics from UCLA and has taken several executive education courses at the Wharton school of Business.Pallavi Shah, Digital Rights Management Strategist, Hewlett-Packar
d: Pallavi Shah is industry recognized thought leader, spokesperson and champion in digital media and rights management. She has led cross-functional alliances and global teams to bring advanced media technologies to market for the last 12 years. She is responsible for HP’s Digital Rights Management strategy for Digital Entertainment business since 2004. Prior to HP, Pallavi was Sr. Market Segment Manager for Sun and was responsible for recruiting and managing strategic partners in the streaming and rich media infrastructure market. She chaired ISO's MPEG4-Java standards group and formed multi-company alliances. Prior to Sun, Ms Shah was with the Sarnoff Corporation (RCA research lab). She represented the HDTV Grand Alliance during the development of HDTV and pioneered the world's first E-Commerce application of interactive HDTV at NAB-95. She has served as a panelist/speaker at over 50 industry conferences and published papers. She has two patents in the architecture of interactive digital media. She holds M.S. from Utah State University and B.S from University of Pune, India.Nate Alvord, Director, Licensing and Market Development, Digimarc Corporation: Nate Alvord has more than 13 years experience in strategic corporate development, marketing/business development, and sales and marketing roles with a track record of success in intellectual property licensing, technology transfer and standards development. Mr. Alvord joined Digimarc in 2001 and is routinely acknowledged as a leading strategist in the fields of copy protection, digital rights management, forensic tracking and digital media new business models. He has played a key role in watermarking market development activities, such as driving for inclusion of watermarking in digital cinema specifications as well as Academy Award Screener forensic tracking programs. The digital cinema specification was authored by Digital Cinema Initiatives (Consortia funded by seven major motion picture studios). Before joining Digimarc, Mr. Alvord held various senior business development positions for the Digital Content Services of Enron Broadband Services; was Director of North American Sales for International Teledata Corporation; and founded and later sold a successful computer telephony services business. Alvord, who is an associate member of both the Society of Motion Picture and Television Engineers and the International Licensing Executive Society, holds a degree in Communications and a minor in Film from Montana State University.
Carter Laren, Senior Security Architect, Cryptography Research: Carter
Laren is Cryptography Research's technical liaison to Hollywood studios, content owners and consumer electronics manufacturers. Affectionately referred to as the "Anti-Pirate," he has extensive experience designing and evaluating secure communication and pay-television systems, tamper resistant devices, and content protection technology. Prior to joining Cryptography Research, Carter designed secure communication systems for both commercial and classified government applications. As a Weapon Systems Engineer at Lockheed Martin, he also designed and tested critical components of the AEGIS Combat System. Carter holds a B.S. degree in Electrical Engineering from the University of Pittsburgh, where he was awarded the elite Chancellor's Scholarship.Keith Kocho founded ExtendMedia (then Digital Renaissance) in 1
991. Under his leadership, the company has been recognized for numerous awards including The Fast 50, Canada’s Fastest Growing Companies, Profit 100, and others, and he has personally received such awards as the BDC's Young Entrepreneur of the Year. He has been an advisor to Apple Computer, consultant to leading telecommunications and technology companies such as Intel, IBM and Microsoft, and has served on the advisory boards of several Colleges and Universities. In addition, Keith has spearheaded ExtendMedia’s many strategic content relationships, including partnerships with CAA and Zifferin/Brittenham. His industry roles have included board participation on ITAC, CANARIE and the Canadian Film Centre. He also currently serves on the board of the World Wildlife Fund. Prior to starting the company, Keith co-developed the first PC-based offline video editing system, EnSuite, in 1990. He is a graduate of Ryerson University with a degree in Radio and Television Arts.Jian Zhao, CTO, Content Security Solutions, Thomson: Jian Zhao joined
Thomson as CTO for Content Security Solutions with Thomson’s acquisition of MediaSec Technologies. Prior to the acquisition, he was Co-Founder and President of MediaSec Technologies LLC. In his role at Thomson, he is responsible for contributing to and communicating the technical solutions and strategy for Thomson’s Content Security. Jian Zhao is a co-inventor and the principal developer of MediaSec’s leading digital watermarking technology. Prior to joining MediaSec, he was Director for Digital Security Technology at the Fraunhofer Center for Research in Computer Graphics, Inc. in Providence, Rhode Island, and spent over 7 years in R&D with Fraunhofer Institute for Computer Graphics and the German National Research Center for Information Technology, Darmstadt, Germany. He has published about 30 scientific papers and holds more than 20 US and international patents.Peter Kang is a Partner in the San Francisco office of the global law firm of Sidley Austin Brown & Wood LLP. Mr. Kang joined Sidley’s Intellectual Property practice group in 2003 (ranked in the top 3 nationwide by American Lawyer magazine), devoted to serving the IP and related legal services needs of technology clients. Mr. Kang counsels clients in patent disputes; technology transfer and IP licensing; strategic IP portfolio development; patent opinions; and IP enforcement and litigation. Mr. Kang has served as an advisor to iPark (formerly known as the Korean Software Incubator), and is an International Advisor for Global Venture Consultants. Mr. Kang is registered to practice before the U.S. Patent and Trademark Office, and is a member of the California bar. Mr. Kang works with Fortune 100 electronics companies, software and Internet companies, and content/game developers in IP matters worldwide. Mr. Kang has also advised independent film directors/writers, artists, and novelists in copyright/trademark issues and related content-licensing matters. In addition, Mr. Kang is an experienced IP trial attorney, having represented clients in complex litigation and trials of IP lawsuits nationwide, including federal court patent jury trial experience and patent trial experience before the International Trade Commission. With over a dozen years’ experience in Silicon Valley, Mr. Kang has represented ecommerce ventures, online startups, independent software consultants, game developers (including MMORPG, traditional arcade games, and hardware developers), electronic mapping and software navigation developers, and gaming companies. Prior to joining the Firm, Mr. Kang was Managing Partner of the San Francisco Office of a nationally recognized IP boutique. Earlier in his career, Mr. Kang served as Law Clerk for the Hon. Ernest C. Torres, now Chief Judge of the U.S. District Court for the District of Rhode Island. Prior to law school, Mr. Kang worked as a software engineer for a biomedical research organization at Brown University. Mr. Kang served on the Board of Directors of the Asian Pacific Bar Association of Silicon Valley, and is a regional governor of the International Association of Korean Lawyers. He is an award-winning author and frequent speaker at industry and legal conferences. He received both a B.A. in Classics and a B.S. in Industrial Engineering from Stanford University, where he won both the Fairclough Award and the Classics Department Senior Prize. Mr. Kang also received a Certificate of Merit from the University of London’s Institut Brittanique in Paris. Mr. Kang received his J.D., cum laude, from Georgetown University. For further inquiry, please contact Mr. Kang via email at pkang@sidley.com.