Saturday, January 7 10:30 AM - 11:30 AM Session B - DH14: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation. Michael Raneri, COO, MeeVee Jerrold T. Brandt, Content Services Group, Intel Corp. Maria Mandel, Partner, Director of Digital Innovation, Ogilvy Interactive Kristofer Alexander, Senior Media & Entertainment Services Manager, Akamai Greg Demetriades, CEO, Continental Vista Broadcasting Group Darcy Lorincz, SVP & General Manager Global Rich Media, SAVVIS Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator Kris Alexander, Media and Entertainment Specialist, Akamai Technologies: Kris Alexander has an accomplished record as a marketing professional and business development entrepreneur in the high technology and media & entertainment industries. Alexander is presently the media and entertainment solutions manager for Akamai Technologies, overseeing the creation of media on-demand solutions for media and entertainment businesses to digitally deliver music, movies, games, and syndicated content. Prior to Akamai, Alexander held positions with and provided consulting services to high tech and media and entertainment businesses including Microsoft, Cisco, Verizon, Level 3, HP, Parker Guitars, EB Games, Turbine Entertainment, nVIDIA, and ATI. He also founded and operated the independent record label, Empire Underwater. Alexander serves on the advisory boards of the Themis Group, which provides marketing and community management of online games and entertainment, and the WarCry Network, the largest independent network of "massively multi-player" games including Everquest, Lineage, Star Wars Galaxies, and City of Heroes. Alexander has spoken on the subjects of Digital Content Delivery, VoIP (Voice Over IP), and IP Security at industry conferences including CeBit, Internet World, and NEMO. He has contributed to several industry white papers regarding online gaming and electronic entertainment, most recently the Themis Report 2004. He is a contributing author to the International Game Developer Association Online Games 2005 white paper. Maria Mandel, Partner, Director of Digital Innovation, Ogilvy Interactive: Maria is currently Partner, Director of Digital Innovation at Ogilvy Interactive. She consults across the Ogilvy group on emerging communication platforms such as broadband, wireless, gaming, digital out-of-home advertising and interactive TV. Prior to joining Ogilvy, Maria was VP - Director of Interactive Services at Draft where she oversaw clients such as Unilever, Jose Cuervo International, AARP/UHG and Johnson & Johnson. She joined Draft after they acquired the interactive group from Lowe Worldwide. At Lowe, Maria was a VP-Account Director and led interactive advertising initiatives for Unilever, Lego, RCN, DirectHit.com, and RCA. Her client-side experience includes brand management at Kraft where she worked on several brands under the Maxwell House portfolio. Previous to her experience at Kraft, she was also the Founder and President and of Market-Strat, a Philadelphia based advertising agency with clients that included AT&T, Dow Jones & Company, Kellogg’s USA, and Citibank. Maria has received over twenty-five industry awards including three Echo awards and seven Caples. Maria is an adjunct professor of marketing at NYU’s Stern Business School where she teaches a course in integrated marketing communications. She is a graduate of the University of Pennsylvania's Wharton Business School and is currently pursuing a doctorate degree in Philosophy with a concentration in emerging communications from Murdoch University. DARCY LORINCZ, Vice President, Media & Entertainment Markets, SAVVIS Communications: Since 1982, Lorincz has founded, managed, built and implemented technology strategies, products and solutions for the IT, telecommunications and content industries. A pioneer in global solutions for multimedia networking, Lorincz’s career has focused on successfully bridging the gap between complex business and workflow problems and technology to produce innovative new services and solutions for content intensive markets across production, broadcast, broadband and mobile segments. At SAVVIS, Lorincz oversees the company’s media services business development focusing on Broadband and Mobile solutions. He has been instrumental in building the Media practice at SAVVIS, including its network-based utility media services platform that serves clients such Hewlett Packard, Universal Music Group, Sundance, ABC News, Time Warner, SONY, and MSN. Over the past 2 decades, Lorincz has built several digital communications ventures and served in senior executive positions at Global Crossing, BBC, Sprint, and Frontier Communications. He is newly appointed to the board of the International EMMYs where he will serve a 2 year term. Michael Raneri is the Chief Operations Officer at Meevee, where he is tasked with building its marketing strategy, as well as creating, managing and overseeing the company's roadmap for product development, the growth of traffic, and brand awareness of Meevee. Michael has more than 15 years of experience developing and delivering on long-term technology product strategies. Prior to joining Meevee, he was Senior Vice President of eCommerce for Charles Schwab & Co., Inc. He previously served as Assistant Vice President of eCommerce Marketing at Quick & Reilly, Inc. Michael received his bachelor's degree in economics and sociology from Fairfield University. Jerrold T. Brandt, Content Services Group, Intel Corp.: Jerrold Brandt started his career as a Directors Guild of America Trainee in New York City where he worked for two years gaining experience in motion picture, television, and commercial production through the Directors Guild of America. During the next six years he worked as an assistant director/Unit Production manager compiling credits on more than 15 major motion pictures and several television pilots. In 1979 he produced his own picture "The Bell Jar" with Mike Todd Jr. This movie was the first one that HBO pre-bought prior to production and paved the way for thousands of financing deals with HBO and producers and motion picture studios. In 1980 he moved to Los Angeles where he became head of production for American Cinema and delivered three movies to 20th Century Fox. He then became Executive Vice President of Movielab Los Angeles where he oversaw the P&L and operations of the film laboratory. He then became the Sr. V.P. of marketing and sales for Deluxe Laboratories for a period of 8 years. After Deluxe he was the Director of feature motion pictures for The Walt Disney Company and a then Production Executive for Disney. In 1993 he ran the west coast operations for A.S.I. market research and A.S.I. entertainment, which was one of the largest entertainment market research companies in the U.S. In the mid-90's he published "ON production" for Variety which was a monthly magazine targeted to the production and post production and technology community. The circulation was 37.000 and was BPA audited. After "ON Production" Mr. Brandt focused on the intersection of technology and entertainment and produced events for IDG including "Entertech". He then joined KPMG consulting and KPMG LLP as the National Executive Director of the Digital Media Group where he helped launch start-up companies in the digital media sector and started a digital asset management practice for the firm. For the past few years Mr. Brandt has had his own consulting business where he currently is an outsourced V.P. of media and broadband to Adventis strategy consulting of Boston and London and has had clients including A.S.I. entertainment, Jefferson Wells consulting (a division of Manpower), Viant Consulting, Synovate market research, mindshare ventures Schrudder Preformance Group, United Artists Theaters, and many small start-up ventures. Jerry Brandt has worked in the areas of content production, post production for the last 20 years and digital content distribution for the last 10 years. Mr. Brandt is currently global alliance manager for Intel Content services group and is driving the advertising alliance work for the Viiv platform for INTEL. Greg Demetriades, the CEO of Continental Vista Broadcasting Group and its interactive digital broadcast networks, provides CVBG with his extensive business experience in IPTV, broadband video live and on-demand, broadband content services and broadband interactive media. For the past 11 years he has focused on Internet multimedia and delivery from point-to-point and for the past three years he has developed interactive broadband content, digital networks, digital network automation, interactive advertising using standard CPM models and interactive eCommerce all within one player during live and on-demand events. Greg is a recognized expert in interactive streaming media and a frequent speaker and participant in radio talk shows, television broadcasts and streaming-media events. He has been interviewed for articles in Newsweek, Athletic Business magazine (Jan. 2005), USA Today (Sept. 2004), the Houston Business Journal (Sept. 2004), the Daytona Beach News-Journal (Aug. 2004), Multichannel News (Aug. 2004) and other respected publications. He has lectured at Rice University and was recognized in MIT-Houston’s publication (Nov. 2002). He is also the author of "Streaming Media: Building and Implementing a Complete Streaming System" (ISBN: 0471209503), a book in the Professional Developers Guide Series. Published by John Wiley & Sons Inc. (March 2003). Greg is the driving force behind the success of Continental Vista which started by establishing its first market in Internet sports broadcasting with MSBN, a 24-hour sports network with over 2,000 live video broadcasts within 18 months including the University of Florida Gators, Rice University, Georgetown University, United States Olympic Committee, the Amateur Athletic Union and many others. CVBG supports many types of digital interactive networks including entertainment, video radio, and online seminars. Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001.