Wednesday, January 5 3:45 PM - 5:00 PM Track I - GP9: Music & TV Industries and Games – the New Hitmaking Combinations The TV industry, like the movies, has forged a perfect relationship with the games industry – likewise, the music industry, in a different way has found its own hitmaking engine in games. Games is proving itself to be among the best partnerships that the entertainment industries have ever forged. The marriage between games and TV starts with the fact that the target demographic is a perfect fit which translates into great programming for gamers, advertising and branding opportunities and ends up with games being produced about the content of TV – from sports games which have forged their own cultural universe to kids shows which regularly translate into hit games. On the music front, like the idea of hit CDs as soundtracks for movies, videogames with audiences approaching 10 million are now becoming the perfect venue for game soundtracks. The music and the games industry is now emerging as its own industry-sector. The concept of the music industry as game driver and games industry as music industry diver is now in play. Bernard Yee, Director, Interactive Gaming, ESPN Vinnie Longobardo, Senior Vice President of Programming & Production, G4 TechTV Dan Ronayne, Senior Vice President & General Manager, Mag Rack, Rainbow Media Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP Joseph Varet, MTV Business Development & Strategy, MTV Networks Karim Sanjabi, EVP, Carat Freestyle Mark Friedler, CEO, GameDAILY/Gigex, Inc., Moderator Kenneth Hertz, Senior Partner, Goldring, Hertz & Lichtenstein: Hertz, managing partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein LLP, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, Christina Aguilera, No Doubt, Hillary Duff and Alanis Morissette. Prior to joining the firm, Hertz was vice president, music -- business and legal affairs -- for The Walt Disney Company. Hertz is also a principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Hertz is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management. Hertz is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice. Peter M. Green, Senior Vice President, Programming and Production, G4techTV: Peter M. Green is Senior Vice President, Programming and Production for G4techTV. Green oversees all aspects of the network’s programming, including production, development, talent relations and scheduling. In addition, Green is managing G4techTV’s first-look deal with Warner Bros. Pictures to develop movies from video game properties. Prior to joining G4techTV, Peter M. Green served as President/Producer at Disney-based Fountain Productions. During his tenure at Fountain, Green produced Inspector Gadget 2 for Disney Pictures. Green Executive Produced the critically acclaimed and highly rated TV movie The Miracle Worker for the Wonderful World of Disney on ABC, in addition to the telefilms Ladies and the Champ starring Academy Award winner Olympia Dukakis for ABC, Geppetto starring Drew Carey and Julia Louis-Dreyfus for ABC, and The Jenny Project for The Disney Channel. From 1996 through 1999, Green was Vice President, Production for Disney Telefilms. He oversaw the development and production of numerous telefilms for the Wonderful World of Disney on ABC including the number one rated Annie directed by Rob Marshall and starring Kathy Bates, as well as Max Q produced by Jerry Bruckheimer & Jonathan Littman, Model Behavior starring Justin Timberlake, Angels in the Infield, The Pooch and the Pauper, Tourist Trap, My Date With the President’s Daughter, Angels in the Endzone, Toothless, The Garbage Picking Field Goal Kicking Philadelphia Phenomenon and Safety Patrol. Before joining Disney Telefilms, Green was involved in development, production and casting at Hollywood Pictures, and was an independent casting associate on films such as A League of Their Own, starring Tom Hanks and Geena Davis, and Cool World, starring Brad Pitt and Kim Basinger. Green is a graduate of Wesleyan University and a proud native of Chicago, Illinois. Daniel Ronayne, Senior Vice President and General Manager, Rainbow Media: Daniel Ronayne is responsible for the continued development and daily operation of Mag Rack. He oversees all aspects of the business, including strategic development, programming, marketing and branding. Dan also works to expand the scope of these operations, creating strategic alliances with other content and technology providers. Most recently, Dan was senior vice president, marketing and communication for Rainbow Sports Networks overseeing the marketing, communication and public relations for its regional networks in New England, Ohio, Chicago, San Francisco and Florida. In this role, he was also closely involved in new business development including the creation and launch of sportskool. Dan started his career with the company in 1987 for PRISM/SportsChannel Philadelphia and has held a number of escalating positions throughout the years. Mark Friedler, CEO, Gigex, Inc. - GameDAILY : Mark is CEO and co-founder of Gigex, Inc./GameDAILY (http://www.GameDAILY.com) a leading provider of video game news, reviews, free downloads and the leading provider of trade news with the GameDAILY newsletter. He has been with the company since 1995. He has 10 years experience marketing video games online and is a frequent speaker and panelist at industry events including CES, E3, Digital Hollywood and events sponsored by Microsoft, IQPC, Jupiter Communications, Digital Media Wire and IEMA. He was chairperson for both conferences "Best Practices for Marketing, Selling and Distributing Software over the Internet" and the European Electronic Software Delivery Conference. Mark’s television experience includes several features in 2003 including NBC’s "TechNow," "NBC Today About the Bay" (San Francisco/San Jose KNTV) and "Silicon Valley Business." He is the video game columnist for the IMedia Connection newsletter and he has written for industry publications Software Business , GameDAILY and SIIA’s Upgrade. Previously, Mark was Director of Marketing at Reach Networks in New York from 1994-1995 where he managed marketing and sales of integrated services to Fortune 500 clients. From 1992 – 1994, Mark was Managing Director of Teleworld Sweden AB, a division of Philips Media. Teleworld developed and operated interactive voice and television-based online entertainment and transaction services together with MTV Europe and other major European broadcasters. From 1988-1992, he founded and operated Sweden’s first chain of cookie stores. He holds a B.A in Political Science from Hamilton College in New York and has taken graduate courses in business law, programming and network management. Mark is 40 years old and lives in the San Francisco bay area with his wife and 2 sons..