Thursday, January 6 10:30 AM - 11:30 AM Session B - ME1: Mobile Entertainment Immersion – As Audio & Video Content – from MP3, Radio, Net-Based and Video Communications and Entertainment Emerge The wireless experience is merging with entertainment consciousness. What was thought to be absurd two years ago is now fait accompli. The mobile device is about to reinvent itself once again to include the full range of entertainment dynamics, from the functionality of a radio or MP3 player to the video quality of a DVD player. Video phones will be for watching TV, watching friends on vacation and for watching movies. Mobile devices will range from the mini, the micro to the mini-laptop, perfect for watching full-featured live sporting events. Music will be accessed via the mobile device. Video shopping will be become a factor in the marketplace. The parameters of the mobile audio and video experience are only now beginning to be understood. In this opening session to our day-long track on "Wireless," we will begin to sketch out those limits. Scott Young, Vice President, Digital Entertainment, Best Buy Rob Gelick, Manager, Global Entertainment Solutions Personal Communications Sector, Motorola Jonathan Kim, VP of Global Marketing & Business Development, WiderThan.com, an affiliate of SK Telecom Brad Wallace, COO, Archos Dan Shine, Director, Marketing, Personal Connectivity Solutions Group, AMD Benjamin Feinman, Apple Computer Walt Disney Internet Group, speaker to be announced Ralph Simon, Mobile Entertainment Forum, U.S. Chair Americas, Moderator (founder of Yourmobile and co-founder of Zomba Group/Jive Records) Scott Young, Vice President, Digital Entertainment, Best Buy: As Vice President of Digital Entertainment, Scott is responsible for developing and managing new entertainment services for Best Buy, a Fortune 100 company and North America’s No. 1 specialty retailer of consumer electronics, personal computers, entertainment software and major appliances. As part of his work in this area, Scott led the efforts to develop the NetFlix, Best Buy Napster business opportunities, as well as other new entertainment services for the company. Scott originally joined Best Buy in 1999 as part of the leadership team that launched BestBuy.com, and has been responsible for initiatives including the launch of the Software and Games stores, Digital Music Store and the Best Buy Entertainment Site. Prior to joining Best Buy, Young was Vice President of Strategic Marketing for BMG Entertainment. Prior to BMG, Young was Vice President of Special Markets and Business Development for Priority Records. A native of Pennsylvania, Young earned his bachelor’s degree from Yale University in and his MBA from UCLA. He resides in Wayzata, Minn. with his wife and two children. Rob Gelick, Manager, Global Entertainment Solutions Personal Communications Sector, Motorola: As Manager of Global Entertainment Solutions in Motorola’s Personal Communications Sector, Robert Gelick is responsible for defining and bringing to market PCS entertainment applications with a focus on mobile music…. Before assuming this role, spent two years establishing Motorola’s European Design and Innovation Center, and spearheaded the company’s Future Product Vision on emerging wireless products…. Prior to the European initiative, Mr. Gelick was a Strategic Design Planner in the Consumer Experience Design organization…. Before joining Motorola, he worked for Insight Product Development Ltd., a product design and development consultancy…. Holds a BA from the University of Michigan …. Has managed student workshops at the Domus Academy in Milan, Italy, and at the Illinois Institute of Technology’s Institute of Design in Chicago. Jonathan Kim, VP of Global Marketing & Business Development, WiderThan.com: Jonathan Kim is responsible for WiderThan.com's global business development and marketing efforts. Mr. Kim brings years of international executive management experience in high-technology companies to WiderThan.com. Most recently, he consulted for Ericsson, BEA Systems, AOL Time Warner, and other software and media companies in the U.S., Japan, and Korea, for Adega Solutions, a project management consultancy based in New York City. Prior to Adega, Mr. Kim co-founded a mobile technology company, LiveMind, in San Francisco and he also led Qualcomm's European Business Unit. Brad Wallace, COO, Archos: Wallace is chief operating officer at ARCHOS, Inc., an industry pioneer and leader in pocket audio and video solutions for mobile consumers. At ARCHOS, Wallace directs the company's aggressive growth, through product sales and strategic partnerships centered on its award-winning video, audio and storage devices. Wallace holds more than 15 years experience in management, operations and finance in the technology industry, and most recently worked as director of operations at Intel. While with Intel, Wallace was directly responsible for securing internal funding and identifying and executing on new business opportunities in the areas of wireless technology and home media center solutions. Additionally, Wallace ran operations for these business units and drove a number of new products to market in less than 12 months, such as Bluetooth access devices. Wallace was also director of operations and logistics at Netboost, a developer of policy engines for networks, which was later acquired by Intel. With Netboost, Wallace was instrumental in creating and implementing the operations strategy, new product introductions and sales management process. Ralph Simon, Mobile Entertainment Forum, U.S. Chair Americas: Los Angeles-based Ralph Simon is recognized as one the leading international authorities on mobile entertainment. Simon co-founded the Zomba Group of music companies. Zomba and its Jive Records is the world's most successful and leading independent music publishing and recording organization. In 1993, he became Executive Vice President of Capitol Records and Blue Note Records in Los Angeles where he founded EMI's New technology & New Media division. In 1996, Simon was appointed European President of Rondor Music International and Almo Sounds record companies in the UK and Ireland, Holland, Germany, France and other European Union territories.In 1998, Simon returned to Los Angeles and became Chairman of Santa Monica-based Global Music One and founded Yourmobile - the first company of its kind in the USA specializing in the development, distribution and application of mobile entertainment, intellectual property and publishing rights of the emerging mobile entertainment industry. Simon was responsible for concluding the sale of Yourmobile to Vivendi-Universal's VU Net USA in January 2002.