Thursday, January 6 1:30 PM - 2:30 PM Session B- ME3: Mobile Games, Ringtones, Advertainment & Custom Branded Experience The entertainment experience in the mobile environment is evolving from novelty platform to what will be nothing short of a fully realized world of games, music, video, advertising and branding experience. While the developing relationship between the consumer and content provider may be dependant on platforms, technology, standards and gateways, the goalposts are now in full view. And most importantly, the consumer is ready to embrace the relationship, both as participant and paying customer. In fact, the resistance of the consumer to mobile add-on fees has easily out-paced the early barriers experienced by the first generation broadband content pay packages. In this session we will explore the mobile entertainment experience, from product packages to the advertainment and branding experience. Geoff Graber, Director, Yahoo! Games, Yahoo! Inc. Aaron Bernstein, Product Manager, BREW Developer Relations, QUALCOMM Internet Services, QUALCOMM Incorporated Carolynne Schloeder, President, Faith West Andy Volanakis, Chief Operating Officer, Zingy Inc. Brian Levin, CEO, Mobliss Greg Clayman, V.P. Wireless Strategies and Operations, MTV Networks Ankarino Lara, Director, GameSpot, CNET Networks, Inc., Moderator Aaron Bernstein, Product Manager, BREW Developer Relations, QUALCOMM Internet Services, QUALCOMM Incorporated: Aaron Bernstein is a product manager for the BREW Developer Relations team at QUALCOMM Internet Services (QIS). QIS is the QUALCOMM division responsible for QUALCOMM's BREW® solution and Eudora® email client, and is chartered with driving development of next-generation wireless data applications, technologies and value-added services. Bernstein manages the game application segment, along with the 3D and video technology segments. Bernstein also works closely with third-party publishers and developers to assist in their development for the BREW solution. Prior to joining QUALCOMM in 2003, Bernstein worked at PacketVideo, RealNetworks, and PricewaterhouseCoopers Consulting. Carolynne Schloeder, President, Faith West: Carolynne Schloeder is responsible for directing Faith West's US operations, including its mobile content business and technology licensing for US customers. Carolynne's combined expertise in analytical marketing, digital music and wireless services gives her unique insight into the future of wireless audio content and technology. Prior to helping establish Faith West in 2002, she headed all online initiatives and strategic planning at Listen.com and helped build that start-up into a top-ten online music site. Carolynne was also responsible for market development for Visto, an early developer of Web-based applications for mobile access to enterprise data, and launched two-way paging while managing the customer base for SkyTel. Carolynne holds a bachelor's degree from Stanford University and an MBA from Harvard Business School. Andy Volanakis is Chief Operating Officer at Zingy Inc., the leading mobile media company in the Americas, where he oversees global business operations for the company. Prior to joining Zingy, Mr. Volanakis served as General Manager over Sprint’s key premium content businesses. In this role Mr. Volanakis built one of the most successful mobile content businesses in the U.S. and launched a series of U.S. industry firsts including licensed master recording ringtones, voice ringtones, animated ringtones and the U.S.’s first streaming music subscription service. Before joining Sprint, Mr. Volanakis held marketing positions at BBDO Worldwide and Grey Global Group and oversaw key clients including Visa U.S.A. and The Procter & Gamble Company. Mr. Volanakis holds a Bachelor of Science in Business Administration from Georgetown University and studied at the London School of Economics and Political Science. Geoff Graber, Director, Yahoo! Games, Yahoo! Inc.: Geoff Graber is director of Yahoo! Games (http://games.yahoo.com), one of the primary offerings within Yahoo!’s Media and Entertainment business unit. Graber oversees the strategy and business direction for Yahoo! Games, including content creation, business development, web site production, marketing and engineering. Yahoo! Games is currently the No. 1 games site on the Web according to Nielsen//NetRatings and hosts more than 10 million unique users and 6 billion minutes of game play per month. Before heading up Yahoo! Games, Graber formulated and executed business development strategies for Yahoo! Mobile. He was responsible for establishing and fostering integral partnerships with wireless carriers, technology companies, handset OEMs and content developers, including major deals with Verizon Wireless, AT&T Wireless, and Qualcomm. Graber also spearheaded the key initiative to build a mobile games business for Yahoo!. Prior to joining Yahoo!, Graber spent nearly 10 years in the interactive entertainment industry. In 1994, he formed Electronic Arts’ operation in China and served as the Managing Director until 1998. Thereafter, he co-founded Muse Corporation, a provider of an interactive, multiplayer software platform for broadband entertainment applications. Next, Graber developed a background in the mobile entertainment space, consulting for clients such as Nokia, Moviso (a Vivendi Universal company now owned by InfoSpace), and several mobile game developers. Graber started his career in high tech corporate finance and venture capital. He held top-level positions at BankAmerica Capital Corp. and IDG China Ventures. He also founded IQI Accessories, a developer of laptop computer products, and helped startup companies complete business plans and raise seed capital through his firm, PlanPerfect Startup Services. Graber holds a B.A. in East Asian Studies and Business from the University of California, Los Angeles. Brian Levin, CEO, Mobliss: Mr. Levin is CEO of Mobliss, a wireless media and marketing company based in Seattle, Washington. He works with consumer brands, media, entertainment companies, and wireless carriers to create mobile interactivity to engage consumers. Mr. Levin is a pioneer of wireless media in the USA, providing the text-messaging technology for American Idol, which is widely credited with sparking mass adoption in America. Mobliss has powered mobile interactivity for Fox, FremantleMedia, Endemol, CBS, ESPN, TV Guide, Nickelodeon, FX Network, USA Network, Univision, Telemundo, Reveille and Tribune. Mr. Levin is a graduate of the Wharton School at the University of Pennsylvania. He serves on the Board of Directors of the Mobile Marketing Association and the Cellular Telecommunications Internet Association. Ankarino Lara, Director, GameSpot, CNET Networks, Inc.: Ankarino Lara is the director of GameSpot, the leading source for gaming information. Ankarino’s responsibilities include managing several aspects of the GameSpot product, such as design, development, editorial, and production of the Web site. Ankarino was a key player in the launches of GameSpot Community, GameSpot Basic, GameSpot Complete, GameSpot Live studio, and GameSpot News. At GameSpot, Ankarino has held several managerial positions over the years, which include Director of Operations, Director of Business Relations and Programming, and Manager of Business Relations. Prior to the CNET/ZDNET acquisition, Ankarino was a Senior Editor for ZDNet Music. Ankarino received a Bachelor of Arts from Harvard University and graduated Magna Cum Laude. Launched in 1996, GameSpot is a CNET Networks media property. GameSpot, which includes GameFAQs, Game Rankings, and GameSpot DLX, is the leading source for game information. GameSpot sites offer free access to tens of thousands of PC and video game reviews from expert editors, news stories, previews of the hottest upcoming games, game downloads, video streams, guides, and hints. GameSpot Complete, a premier subscription-based online information service, provides gamers a suite of benefits including high-speed downloads, access to high-resolution video content, printable strategy guides, game discounts, and enhanced game tracking and other personalization tools- all in a non-intrusive ad environment.