Thursday, January 6 3:00 PM - 4:00 PM Session B- ME4: Strategies in Wireless Devices and Services: How Device Innovation Drives Avenues for Subscriber and Revenue Expansion The phenomenon of mobile is being driven by the advances in device innovation coupled with the power of the worldwide mobile delivery system. As the device manufacturers ramp up the flexibility of their product and the carriers expand their capabilities, the content owners will reap the rewards of a new and ever expanding universe of audio, video and text-based customers. As quickly as the device manufacturer releases a new generation of product, six month old devices become obsolete and within months, the next-new generation of product and services emerges. In this session we will explore what the product cycle of the new-new next generation will look like and how the content – the entertainment and information industries can best take advantage of the rapid progress. Alberto Moriondo, Worldwide Director, Content & Applications Personal Communications Sector, Motorola Howard Gefen, Director, Mobile Operator Solutions, Windows Mobile Division, Microsoft Corporation Michael Boyd, Director, Business Development, QUALCOMM Jeff Cavins, President & CEO, Loudeye Michael Yonker, Chief Technologist, TI OMAP Platform, Texas Instruments Jim Manis, Senior VP of Industry Development, M-Qube, Global Chairman, Mobile Marketing Association (MMA) Luis Ubinas, Director, West Coast, McKinsey & Co, Moderator Alberto Moriondo, Worldwide Director, Content & Applications Personal Communications Sector, Motorola: As Worldwide Director, Content & Applications for Motorola's Personal Communications Sector, Alberto Moriondo’s responsibilities include defining and bringing to market new applications in the areas of gaming, music, personalization and productivity… His team has been instrumental in working with developers and operators to bring over 200 premium J2ME games to market for Motorola handsets, as well as successfully launching entertainment solutions in the areas of music and personalization… Currently involved in an agreement with MTV, defining new applications and content…. Before joining Motorola, was Product Manager with Lucent; Vice President of Sales & Marketing for Verson Division of Allied Products; Business Development and Operations Manager with FMC Corporation; and Strategic Management Consultant with Andersen Consulting in Buenos Aires… Holds a bachelor of science degree from Universidad Catolica Argentina, and a master of business administration degree from the Wharton School of the University of Pennsylvania… Guest speaker at JavaOne 2003, Mobile Musicon Conference, and other industry gaming/entertainment events. Howard Gefen, Director, Mobile Operator Solutions, Windows Mobile Division, Microsoft Corporation: As Director of Mobile Operator Solutions, Howard is responsible for definition and implementation of mobile entertainment and productivity solutions for the Microsoft Smartphone, Pocket PC Phone Edition, and Pocket PC product line. He has led business development activities in the division for three years. Prior to Microsoft, Howard was Vice President for Sales and Marketing at Locate Networks; Vice President for Acquisitions and Integrations at AT&T Wireless, where he served as Vice President and General Manager before assuming that role... Earlier in career, held management positions with AT&T, Western Union, and Dun & Bradstreet... Earned a bachelor of arts in government and economics from Connecticut College, and an MBA from Olin School of Business, Washington University, St. Louis. Michael Boyd serves as director of business development for QUALCOMM Technologies and Ventures (QT&V). In his role, he is responsible for managing all aspects of content provider partnerships for MediaFLO. MediaFLO is an end-to-end system that enables secure and efficient delivery of high-quality media content to a large number of subscribers over wireless networks. Prior to joining QUALCOMM, Boyd served as the president and CEO of Wireless Multimedia Solutions, a content provisioning software company and was vice president of business development at Summus, Inc., a wavelet based image and video codec supplier. Prior to that, Boyd served as director of product management at ABB, where he received recognition for launching the first wireless telemetry solution for the electric utility industry leveraging both public terrestrial and satellite networks. Boyd held a variety of management and marketing positions at IBM from 1989 through 1996. During his 8-year span at IBM, he managed a software development group and was a product manager in IBM’s Wireless and Mobile Business Unit, where he received recognition for launching the industry’s first PCMCIA Wireless Modem in 1995. Mr. Boyd graduated Cum Laude with a B.S. in Electrical Engineering from North Carolina State University and a MBA degree from the University of North Caroline at Chapel Hill. Luis Ubiñas is a Director in McKinsey & Company’s West Coast Media, Entertainment and Technology Practice, dividing his time between offices in San Francisco and Los Angeles and also overseeing the practice in Seattle and Denver. Since joining the Firm in 1989, he has focused on serving media, communications and technology companies undergoing major change –entering or exiting businesses or redesigning core processes. Luis has extensive experience in the telecommunications and cable industries: helping build consumer high-speed data businesses; introducing advanced digital set-top boxes and services; and, now, helping design the early VOIP trials. In cable operations, he has worked with MSOs across a broad range of activities, including channel line-up standardization, rebuild prioritization, and purchasing. Luis’ work for other media companies has been operations-focused, helping several newspapers improve circulation and advertising sales and working with content companies to improve international distribution and developing digital distribution strategies. For technology companies, Luis has worked with early entrants in the home networking, digital set-top box manufacturers and other hardware providers. In addition, he has served a large number of technology start-ups as part of his work with venture capital firms. Before joining McKinsey, Luis worked at Booz, Allen & Hamilton, concentrating on marketing and strategy assignments. He also worked briefly as a reporter for the Los Angeles Times, The Wall Street Journal, and as assistant to the CEO of the Honduran beer and soft drink (Coca-Cola) monopoly. Luis has an A.B. in government, magna cum laude, from Harvard College, and an M.B.A. (Baker scholar) from Harvard Business School. He currently serves on the Boards of the Digital Coast Roundtable in Los Angeles and the SteppingStone Foundation in Boston. Jim Manis, Senior VP of Industry Development, m-Qube: Jim has over 20 years of experience in developing international markets for technology based companies, advocating the advancement of wireless technology, and promoting the mobile Internet industry on a global scale. Jim is currently the global chairman of the Mobile Marketing Association, a position he has held since 2002. Known for his collaborative leadership style, Manis has advanced the industry by removing issues that prevented its growth. Prior to joining m-Qube, Jim held leadership positions with Openwave Systems, Software.com, @mobile.com, the Universal Wireless Communications Consortium, and Westbridge International. He holds a Masters degree from the University of Washington