Saturday, January 8th 3:00 PM - 4:00 PM Session A - DH23: Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic at Digital Hollywood. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses. Adrian Sexton, Vice President, Digital Media, Lions Gate Entertainment Derek Broes, Windows Client Strategic Relations & Policy, Microsoft Corp. Marc Morgenstern, Vice President, Overpeer Michael Weiss, President & CEO, StreamCast Networks Travis Kalanick, founder, Chairman, Red Swoosh, Inc. Gerd Leonhard, CEO, ThinkAndLink.biz, Senior Advisor, Media Rights Technologies Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator Adrian Sexton, Vice President, Digital Media, Lions Gate Entertainment: Adrian Sexton is a Vice President, Digital Media at Lions Gate Entertainment (NYSE & TSX: LGF), which creates, produces and distributes a broad range of motion picture, television and other filmed entertainment content worldwide. Formerly the Executive Director of Business Development for Lions Gate, Sexton spearheads Lions Gate’s interaction with strategic technology partners in anti-piracy, digital cinema, wireless, VOD, high definition, iTV and marketing. Sexton produced a multi-movie DVD, a new second-tier distribution revenue medium, packaging new content with older catalog and 50+ tradable film trailers to maximize the library’s value. Sexton negotiated film licensing for BMW-sponsored Digital Cinema Series’ program, subsidizing traditional media buys for theatrical releases in partnership with exhibitors. In addition, Sexton oversaw company’s entry into digital, wireless and physical licensing and merchandising efforts for film, television and home video titles. Working closely in corporate development with Lions Gate’s CEO and Vice Chairman, Sexton facilitated a $350 million credit facility with JP Morgan, involving the acquisition of Artisan Entertainment. Prior to Lions Gate, he worked at Sony Pictures Entertainment, HBO Pictures and 20th Century Fox in their corporate and creative departments. Sexton graduated with a dual B.A. in Government and English from Corn Michael Weiss, President & CEO, StreamCast Networks: Entertainment industry veteran, Michael Weiss first joined StreamCast Networks, formerly known as MusicCity.com, as its President & CEO in April 2000. Weiss was responsible for re-positioning the company from an Internet radio provider into a peer-to-peer powerhouse and the world’s largest peer-to-peer consumer software provider. Under Weiss’ leadership, the company introduced the wildly popular "Morpheus" peer-to-peer file sharing software. Within 4 months of launch, "Morpheus" achieved legendary status: 20+ million users, # 1 most popular Internet software, over 1 million downloads weekly, 2 million daily users, and the # 1 most searched Internet subject. After taking the company to # 1 status, Weiss left the company in September 2001 when it relocated to Nashville, TN and co-founded ShareComm, Inc., a technology start-up venture. Previously, Weiss was founder of WebRadio.com and served as its Vice President & General Manager. WebRadio.com, a subsidiary of GEO Interactive Media Group, Ltd. (GIM:LSE), transmits terrestrial radio stations’ signals on-line through the innovative EMBLAZE "plug-in free" streaming media technology developed by GEO. WebRadio.com was valued at $441 million during Weiss’ tenure. Previously, Weiss was VP, Strategic Marketing for GEO. Prior to GEO, Weiss held several positions at Sirius Publishing, Inc from 1994 to 1998. As Vice President of Entertainment & Business Development, he negotiated and acquired the digital rights to movies and video programs from major motion picture studios, independent production companies and record labels and served as company spokesperson for its MovieCD product line. As VP, Marketing, he played a key role in Sirius' trajectory as a major player in the multimedia industry--growing annual company sales from $100,000 to $22 million within nine months. Previously Weiss spent 16 years in the home video industry. Gerd Leonhard is the Founder and CEO of ThinkAndLink, a Basel (Switzerland) and San Francisco / CA -based strategic advisory firm that connects people, companies, resources and ideas in the converging sectors of entertainment and technology. In this capacity, Gerd serves as Senior Strategy Adviser for www.mediarightstech.com, a Santa Cruz, CA-based software company that creates and markets innovative media copy-control and super-distribution solutions. Gerd is a widely published and internationally acclaimed digital media expert and futurist, speaker and author; his forthcoming book ŒThe Future of Music is due to be published by Berklee Press in the fall of 2004. During the heydays of the Internet bubble, Gerd served as Founder and CEO of LicenseMusic.com, in San Francisco, and pioneered the use of technology in B2B media commerce. As a guitarist and composer, Gerd won the Quincy Jones Award (1986), and is a graduate of Boston's Berklee College of Music. He was the Co-Founder and Executive Producer of the pan-European talent event EuroPopDays, served as Expert Adviser on the Cultural Industries to the European Commission in Brussels, is acting VP European Development for Musicrypt, Inc (Toronto, Canada) and consults many start-ups in the music and technology sectors, both in Europe as well as in the U.S. Martin C. Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service. Travis C. Kalanick Travis C. Kalanick is the founder and Chief Executive Officer of RedSwoosh, Inc., a software company that brings authoritative network intelligence to the world's digital media networks. Since founding Red Swoosh in January 2001, Kalanick completed venture capital financing with August Capital, closed a number of customer relationships from sectors as varied as telecom, to game software, to grid computing, from Ubisoft Entertainment to Cable & Wireless and directed the company to profitability in Q4 2002. Prior to Red Swoosh, Kalanick was a co-founder of Scour, Inc. in 1998. Pioneering technology in multimedia search, Scour found itself at the forefront of intelligent distributed networking, delivering at its peak 20Gbps of data over 250,000 machines simultaneously. Scour served close to 10 million users with the highest performing, most robust multimedia search index on the Internet. While at Scour, Kalanick served many roles ranging from technical strategy and architecture to spearheading consumer-marketing efforts. He personally oversaw initial rounds of financing with media figures Michael Ovitz and Ron Burkle and their respective investment firms (both on Scour's BOD). He has closed business and technology relationships with a number of companies including Vivendi/Universal, AOL/TW, United Devices, MTV, Miramax, and others. In addition, Scour also had the dubious distinction of having been sued for $250 Billion by 33 of the largest media companies in the world. Scour was sold in Dec, 2000 for $10M in cash and public stock. Kalanick’s technical and business leadership have gained him widespread recognition as an authority in digital media distribution, and network infrastructure technologies. Several media outlets and analysts have featured him including the Wall Street Journal, Forbes, MIT's Technology Review, CBS, Reuters, AP, CNN, Hollywood Reporter, Wired, Los Angeles Times, Jupiter Research, Forrester, Gartner Group, Meta Group, and many others. Prior to Scour, Kalanick served at The Boston Consulting Group as an associate working on financing projects at large energy conglomerates. Prior to BCG, Kalanick served as an engineer at Intel defining and building knowledge management technology so that Intel could better track product marketing and customer support processes. During his time at Intel, Kalanick presented case studies of his work to Senior Management and sat on the Latin American Task Force as technology liaison for Intel Worldwide Customer Support. Kalanick started his first successful business, New Way Academy (an SAT prep company with over 200 students) as a freshman in college. He enjoys political journals, studying innovative, disruptive technologies, waterskiing, and running. Kalanick's university research at UCLA's Computer Science Department focused primarily on Algorithm Analysis and Distributed Systems. In 2002 MIT named Kalanick one of Technology Reviews TR100, one of the world's top 100 innovators under age 35. In 2003 the World Technology Network named Kalanick an Associate Fellow. The World Economic Forum has also awarded Kalanick the prestigious Technology Pioneer accolade for 2005.