1:30 PM - 2:30 PM
Session B - DH22:
Everything-on-Demand: From the Server to the Set-Top Box - Movies, TV Programs, Games and More - Enhanced Content Opportunity Now in 50 Million Homes
The consumer has accepted the upgrade to DTV. The numbers are still coming in, but digital upgrades are approaching 40 million homes. Soon the majority of homes will have access to the advanced set-top features only dreamed about a few years ago. The set-top as 500 channel universe, set-top as broadband connection, set-top as on-demand service, as PVR and time-shifting device, set-top as interactive terminal and communications device. Maybe we should rename DTV Set-top, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the server to the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out.
Joseph Ambeault, Director of Broadband Systems, SeaChange International
Terri Richardson, VP Product and Market Development, nCUBE
Richard Bullwinkle, Senior Director, Product Marketing & Chief Evangelist, Mediabolic
Reggie Bradford, president & CEO, N2 Broadband
Brad Kayton, VP Marketing & Business Development, PRISMIQ
Bill Correll, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems
Ben Mendelson, founder & President, Interactive Television Alliance, Moderator
Richard Bullwinkle, Senior Director, Product Marketing & Chief Evangelist, Mediabolic: Richard Bullwinkle is well known in the digital networking entertainment industry from his previous roles at Digital Networks North America, Inc. (DNNA) and TiVo. As TiVo’s chief evangelist and a senior member of TiVo’s product marketing team, Bullwinkle helped create and develop the TiVo products, and then played an instrumental role in helping create the well-known publicity around the TiVo products and brand. Bullwinkle joins Mediabolic from DNNA, a wholly owned subsidiary of D&M Holdings U.S., Inc. and the parent company of Rio Audio and ReplayTV. As a senior member of Rio Audio’s Product Marketing team, he helped create and market some of the most popular MP3 players in the US. Prior to that he was in charge of the user experience, including software and interface design, at ReplayTV. Bullwinkle graduated from Rollins College in Florida with degrees in English and Music.
Reggie Bradford, president & CEO, N2 Broadband: Mr. Bradford’s re
sults-driven leadership has placed N2 Broadband at the forefront of the cable industry’s evolution toward entertainment-on-demand. Mr. Bradford oversees a growing and talented team focused on efficiently delivering next generation digital media services to the cable and entertainment industries. In his tenure at N2 Broadband, the company has experienced 292% growth and has penetrated all five of the top MSOs with at least one product. Past speaking appearances include The Western Show, Digital Hollywood and Digital Media Wire, as well as numerous investor conferences. Prior to joining N2 Broadband, Mr. Bradford served as chief marketing officer at WebMD Corp., where he played an integral role in building a fledgling start-up with 40 employees into one of the fastest growing, most recognized Internet brands in the world backed by 5,000 employees and more than $2 billion in funding. His career spans a broad range of operations, management, and marketing positions in traditional and emerging sectors, including various stints with Miller Brewing Company and Philip Morris. Reggie earned a BBA in Finance from the University of Georgia and an MBA from Emory University.Terri Richardson, VP Product and Market Development, nCUBE: Terri Rich
ardson is responsible for the development and deployment of nCUBE’s video-on-demand and advertising insertion products. Since the early trial period of VOD in 1994, Ms. Richardson has worked in the field of interactive television services. She was formerly senior director for business development at Oracle Corporation’s Interactive Television Division. Her background includes considerable experience in business development and marketing in the telecommunications and computer industries. Prior to joining Oracle, Ms. Richardson spent 13 years with Digital Equipment Corporation. Ms. Richardson is a graduate of Duke University.Bill Correll, Corporate Development, Broadband & Digital Media Technologies, Sun Microsystems, Inc: Bill Correll is responsible for corporate alliances and strategic investments across a range of substantive areas at Sun, including broadband and wireless entertainment services, and telecommunications infrastructure. A fifteen year veteran of the industry, he has spearheaded Sun's market and product efforts in digital television, video over IP, multiplayer online games, digital asset and rights management, and content workflow. Bill has appeared on numerous industry panels and forums as an expert in digital media and telecommunication trends, technology and business models
Brad Kayton is the Vice President of Marketing & Business Development
for PRISMIQ, a California-based startup delivering award-winning Networked Entertainment Gateways, the next wave of set-top boxes, digital entertainment centers, and related convergence devices that exploit broadband access and home networking. Mr. Kayton was the CEO and co-founder of Paros Software, a firm specializing in web services software which was acquired by PRISMIQ in July 2002. Prior to Paros Software, Mr. Kayton was Vice President of Marketing, Online Services, and co-founder of 2Wire, a leading manufacturer of broadband residential gateways and home networking adapters, where he pioneered numerous aspects of today’s home networking solutions and was responsible for over thirty partnerships. In the mid-90s, Mr. Kayton served as Director of Video Products for Polycom, a leader in audio and video conferencing products, where he defined, managed, and launched the ViewStation product line that became the industry's top seller after only five months on the market and today commands a 70% market share. In the early 90s, Mr. Kayton managed a $200M network management product line at Tivoli Systems and spent five years at VTEL where he invented the F.R.E.D. system, the world's first hospital-compliant two-way video telemedicine product. Mr. Kayton began his career as a software programmer; holds two graduate degrees from the University of Texas at Austin, an MBA and MA in communication technologies; and holds a BA from the University of Virginia.Joseph Ambeault, Director of Broadband Systems, SeaChange Interna
tional: With deep experience in the field with television companies, networks and advertisers, product line strategist and business manager Joseph Ambeault contributes to the development of SeaChange’s personal television platforms and software. He is focused on the company’s most recent advancements for on-demand and digital cable advertising delivery, ad targeting, and real-time availability of broadcast television programs for on-demand viewing. The emergence of on-demand services and new advertising capabilities require the participation of a broad range of key participants including television and film studios, ad agencies, broadcasters and cable operators. Ambeault shares the experience of SeaChange’s research & development and deployment work with these audiences through his efforts for Cable and Telecommunications Association for Marketing, the Cabletelevision Advertising Bureau, the National Academy of Television Arts & Sciences, and the Society of Cable and Telecommunications Engineers. Ambeault most recently addressed NATAS, SCTE, EGTA and Korean Cable Television Association conferences on topics including time-shifted television, video-on-demand deployment and digital cable program insertion. His operations- and business-oriented bylined articles and commentaries have published in television and advertising trade publications in the U.S. and throughout Europe and Asia Pacific. Previously, Ambeault was product manager for SeaChange’s advertising insertion system, the platform entrusted with $4 billion in local cable ad business annually. He made his start with SeaChange in its worldwide customer service organization. Prior to joining SeaChange, he was an IT network manager for the Bank of Tokyo, one of the world’s largest financial institutions. Ambeault earned his BA in philosophy and computer science at Brandeis University near Boston.Ben Mendelson is the founder and president of the Interactive Television
Alliance, an independent trade association representing the broad interests of the entire iTV industry. He is also the co-founder and sr. partner in 2degree Partners, a management consultancy involved in iTV, Direct Response TV, and integrated online services. Ben has been an innovator in developing interactive "t-commerce" applications and has been involved in New Media marketing from its earliest days. He was a founding member of Digital Bayside and the Addressable Media Coalition and has held leadership positions in various organizations, including the Electronic Retailing Assoc. (ERA) and the Assoc. of Interactive Media (AIM). In January 1994, he started one of the first commercial Internet companies, where his clients included Sony Pictures, HBO, House of Blues, Philips Media, and Graham Nash. In 1996, Ben created the Internet Services Division for Curtco Freedom Publishing, where he designed online versions of various magazines including HomeTheater, Entertainment@Home, and Mobile Computing. In 1999, he developed the Internet division for Williams Direct, a full service Direct Response TV (DRTV) advertising agency. Later that year, Ben was hired to head the Internet program for the Electronic Retailing Association, the primary trade organization for the DRTV industry. In April 2000, Ben became VP of Business Development for the Winterberry Group, a research based consultancy that specializes in Direct Marketing; his focus was integrating iTV / DRTV and developing new business models. Prior to his Internet experience (from 1982 - 1991), Ben was the owner and director of LAPA (L.A. Art Photographers Association), an art gallery and resource center for commercial and fine art photography. In 1992, he founded PhotoSource, a showcase, service bureau, and training center for digital imaging. Ben has long established relationships with EarthLink, Netscape/AOL, and WebTV/MicrosoftTV along with Liberate, OpenTV, Wink, QVC, HSN, and Guthy-Renker. He has taught at the American Film Institute(AFI), UCLA Extension, So. CA Institute of Architecture(SCIArch), L.A. Internet Group, and the Learning Annex. Ben writes a regular column for Response Magazine and has been published in MediaTrends, Digitrends, Retailing.org, and Entertainment@Home. He is on the advisory board of the American Film Institute (AFI) Enhanced TV Program and is a familiar speaker at many iTV, Internet, and Direct Marketing conferences.