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Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006
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Wednesday, August 16
10:45 AM - Noon
Track IV:
The Telco Advantage and the IPTV Digital Home: Gateway to Services - VOIP, Wireless Music, Broadband and Set-top
This is the year that the Telcos make their entry into the Digital Home, providing the full array of services, starting with the basic telecommunications packages, moving along into VoIP, Wireless, Broadband and finally into the full set-up video assortment of otherwise broadcast and cable based entertainment, news, movie and sports offerings. Telco as a full communications, entertainment and video provider, it was a service that was waiting to happen. After the false start of the mid-90s, it was only a ten-year wait for the real McCoy to emerge and this time its for real. In this session, we will explore what the process of the rollout will look like, try to understand what the technologies of IPTV look like and try to understand what the Telco-IPTV timeline with the consumer will look like. A whole new world of content and technology will soon be available to the consumer and in this session we get a view of that future.
Jay Fausch, Senior Director of Strategic Marketing, Fixed Communications Group, Alcatel
J.D. Zeeman, Director, Digital Media, Global Communications Sector Services, IBM
Christopher Thompson, Vice President, Worldwide Marketing, Netopia
Marty Stein, Senior Director Marketing, Motorola, Inc.
John Connelly, EVP, Marketing, BigBand Networks
Ben Wagner, Director, Service Provider Strategic Marketing, Texas Instruments
Ben Mendelson, founder & President, Interactive Television Alliance, Moderator
Jay Fausch is Senior Director of Marketing at Alcatel's Fixed Communications Gro up in Raleigh, NC, where he is responsible for leading the company's global strategic marketing efforts focusing on broadband access and DSL. Prior to joining Alcatel, he held key management positions at Lucent, Paradyne, Racal Data Communications and Westell Technologies. Jay is a DSL Forum Ambassador and is Chairman of the DSL Forum's Marketing Committee. He also sits on the Board of Directors of the Fiber to the Home Council. Jay received a Bachelor of Science degree in Electrical Engineering from Duke University and a Masters in Business Administration from the University of North Carolina at Chapel Hill. Jay is an acknowledged expert on wireline broadband access and a frequent speaker at industry conferences.
J.D. Zeeman, Director, Digital Media, Global Communications Sector Services, IBM Global Services: J.D. Zeeman is responsible for enabling business to exploit the exciting new technologies of Digital Media (audio, video, image). His global focus is primarily within the Media, Entertainment, and Telecommunications industries. His work encompasses strategy, offering development, and leading-edge engagements and alliances. Digital Media encompasses the creation, management, and distribution of unstructured content. IBM Global Services delivers unique value by providing end-to-end infrastructure, built on open standards, scalability, security, as well as the business advice for effective use and implementation. Mr. Zeeman's concentration is on innovative implementations of digital media to fulfill specific customer needs or to address new market opportunities. Areas of recent focus include content services (e.g. on-line gaming, video on demand), wireless computing, and e-business on demand. Mr. Zeeman has been with IBM Global Services over ten years. He has worked with clients to execute a full continuum of I/T solutions (i.e. plan, build, and run). Organizational responsibilities have included strategic outsourcing, e-business hosting services, and professional services. Mr. Zeeman holds a Masters of Business Administration from Northwestern's Kellogg School and a Bachelor of Science in Engineering from Princeton University.
Ben Wagner, Director, Service Provider Strategic Marketing, Texas Instruments: Ben Wagner oversees worldwide IPTV and home gateway strategic marketing for TIs DSP Systems (DSPS) organization and works closely with European Service Providers to ensure TI develops solutions tailored to the new IPTV applications and services being planned and deployed throughout Europe. He develops worldwide relationships with key service providers, driving long term roadmap directions and investment strategies. Prior to this role, he served as the director of DSL marketing and business development for TIs DSL Business Unit within the companys Broadband Communications Group. Mr. Wagner has more than 24 years of experience in business development, strategic planning and marketing in the telecommunications industry. He has had extensive experience working with early stage and established telecom companies, developing their strategic plans, business models, marketing plans and guiding them through their life cycle. His functional involvements have spanned marketing, corporate and strategic marketing and planning, market development and product line management, corporate alliance and business development. Previously Mr. Wagner was vice president of marketing for TeleCentric, director of business development for Westwave Communications and held several executive management position posts at DSC Communications later acquired by Alcatel. He has also held several management roles at Siemens USA, Nortel and IBM Canada. Mr. Wagner earned a bachelor's degree in electrical engineering from McGill University in Montreal, Canada. He is a Professional Engineer and a member of the Institute of Electrical and Electronics Engineers (IEEE). He presently serves as a Tri-Chair of the Dallas Metroplex Technology Business Council (MTBC) business development committee.
Christopher Thompson is the vice president of worldwide marketing at Netopia. In this role he manages the strategy and execution of Netopias go-to-market model including new product introduction, market strategy, public relations and investor relations. Prior to joining Netopia, he was the Vice President of Product Management and Marketing at Visionael Corporation. Visionael creates OSS systems for triple-play carriers worldwide. Previously he was the Vice President of marketing for Sniffer Technologies solutions at Network Associates. There he was a member of the Management team that lead the divestiture and launch of Network General Corporation. He has also held executive positions at Brooktrout Technology and Nortel Networks. Mr. Thompson has been active in the industry since 1987 and brings a strong understanding and expertise of the network infrastructure and applications market. He established himself as a thought-leader in the enterprise networks industry while serving as a Director and Principal Analyst for GartnerGroup's Dataquest. He is a frequent featured speaker at industry forums around the world. Thompson completed his graduate thesis in Geneva, Switzerland, studying the issues faced by information technology professionals managing trans-national communications networks. Thompson received a Bachelor of Arts degree in macroeconomic theory and a M.B.A. in management of innovation from McMaster University in Hamilton, Ontario, Canada.
Ben Mendelson is the founder and president of the Interactive Television Alliance, a n independent trade association representing the broad interests of the entire iTV industry. He is also the co-founder and sr. partner in 2degree Partners, a management consultancy involved in iTV, Direct Response TV, and integrated online services. Ben has been an innovator in developing interactive "t-commerce" applications and has been involved in New Media marketing from its earliest days. He was a founding member of Digital Bayside and the Addressable Media Coalition and has held leadership positions in various organizations, including the Electronic Retailing Assoc. (ERA) and the Assoc. of Interactive Media (AIM). In January 1994, he started one of the first commercial Internet companies, where his clients included Sony Pictures, HBO, House of Blues, Philips Media, and Graham Nash. In 1996, Ben created the Internet Services Division for Curtco Freedom Publishing, where he designed online versions of various magazines including HomeTheater, Entertainment@Home, and Mobile Computing. In 1999, he developed the Internet division for Williams Direct, a full service Direct Response TV (DRTV) advertising agency. Later that year, Ben was hired to head the Internet program for the Electronic Retailing Association, the primary trade organization for the DRTV industry. In April 2000, Ben became VP of Business Development for the Winterberry Group, a research based consultancy that specializes in Direct Marketing; his focus was integrating iTV / DRTV and developing new business models. Prior to his Internet experience (from 1982 - 1991), Ben was the owner and director of LAPA (L.A. Art Photographers Association), an art gallery and resource center for commercial and fine art photography. In 1992, he founded PhotoSource, a showcase, service bureau, and training center for digital imaging. Ben has long established relationships with EarthLink, Netscape/AOL, and WebTV/MicrosoftTV along with Liberate, OpenTV, Wink, QVC, HSN, and Guthy-Renker. He has taught at the American Film Institute(AFI), UCLA Extension, So. CA Institute of Architecture(SCIArch), L.A. Internet Group, and the Learning Annex. Ben writes a regular column for Response Magazine and has been published in MediaTrends, Digitrends, Retailing.org, and Entertainment@Home. He is on the advisory board of the American Film Institute (AFI) Enhanced TV Program and is a familiar speaker at many iTV, Internet, and Direct Marketing conferences.
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