Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Wednesday, August 16 12:30 PM - 1:45 PM Track I: Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PODs, PVR, Broadband & Mobile In this session, we will look for a comprehensive understanding of the what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to VOD, Mobile and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Chet Kanojia, CTO, Navic Networks, Inc. Will Griffin, CEO, DoD™ Rob Petty, CEO, ROO Braxton Jarratt, SVP, Business Development and Marketing, TANDBERG Television Denny Wilkinson, President and Chief Executive Officer, BlackArrow INC Terry S. Bienstock, CEO of World Extend, former EVP & General Counsel, Comcast Cable, Moderator Robert Petty, Chairman & Chief Executive Officer, ROO: Robert Petty currently serves as Chief Executive Officer and Chairman of the Board of ROO (Nasdaq: RGRP) where he oversees all global operations. He founded ROO Media Corporation in 2001, now one of the world’s largest Internet broadcasting products and solutions company, while serving as Chairman and CEO of I.T Technology Inc., an early stage Internet Investment Company. Rob then focused 100% of his energy as CEO and Chairman to building the company including four acquisitions and the merging of ROO Media Corporations into Virelitec Industries which has resulted in the name change of the umbrella corporation which is now ROO. Since the early days of the Internet, Rob predicted that the medium would become the next platform for global broadcasting and he stuck with his vision while providing leadership and strategic direction as the media industry continues to transform to multiple broadcasting platforms, devices and globalization. Working with key publishers, content providers and advertisers including Verizon, 20th Century Fox, Ask Jeeves, Associated Press, Reuters, Excite, Honda, News Interactive, music.com, Procter & Gamble, Sprint/Nextel, Universal, Virgin and Warner Music Group, Rob continues to lead ROO in the development of broadband TV solutions for the media industry. In Australia and Europe, ROO’s key customers include News Interactive, Telstra’s Sensis division, and Cable & Wireless. Rob has also held executive positions with VideoDome.com Networks, a middleware streaming media service provider and Telstra Corporation, an international telecommunications conglomerate. Will Griffin, CEO, DoD™: Griffin (age 34) is the CEO of DoD (the first Hip Hop Video on Demand channel in the industry), the TV distribution spin-off of Simmons Lathan Media Group (SLMG). Griffin served as President/COO of SLMG. Griffin's credits include being Executive Producer of several television shows and feature films including: Thug My Guy (VH1), Hip Hop Justice (Court TV), Run’s House (MTV) and Co-Producer of Bishop TD Jakes’ Woman Thou Art Loosed: The Movie (Magnolia/Fox). Griffin is an entrepreneur who has built an expertise of launching entrepreneurial ventures aimed at delivering lifestyle content across all media while COO of Urban Entertainment; GM and EVP of Intermix Media (formerly eUniverse Networks and recently acquired by News Corporation). He is frequently a featured speaker at industry conferences including: Digital Hollywood; Starcom MediaVests’ Tapestry Group Advertising Conference; the Congressional Black Caucus Annual Legislative Weekend and the American Film Institute. Prior to becoming an entrepreneur Griffin held executive positions at News Corporation, McKinsey & Company and Goldman Sachs & Co. He is a graduate of Harvard Law School and Dartmouth College and completed the Entrepreneurial Curriculum at Harvard Business School. Denny Wilkinson, President and Chief Executive Officer, BlackArrow INC.: Denny was appointed President and CEO of BlackArrow INC. in June of 2005. Denny is responsible for leading the company through strategy to product development and market entry in the on-demand TV industry. BlackArrow is a Venture-funded (Polaris Ventures, Mayfield, and Intel) start-up whose primary business is providing a suite of software products designed to automate the TV ad management process in the on-demand TV space. Prior to BlackArrow, Denny was CEO of the Lenfest Media Group, a privately-held media technology company, and was responsible for all their operating companies, which included CamSystems, Starnet, and Media DVX. Lenfest provided ad management technology and services to the cable, cable network, and broadcast industries. During the first half of 2005, Denny lead the sale of CamSystems and Media DVX, after a successful restructuring of the companies and significantly improving their shareholder value. Denny joined Lenfest after a successful two year period as Managing Director of Katalyst LLC, a venture and business advisory company focusing on the new media industry. During this period Denny assisted many new media early stage companies through the development and implementation of their business plans. Prior to joining Lenfest, Denny acted as interim CEO of NewspaperDirect INC., a Vancouver, British Columbia-based early stage company focusing on providing real time delivery of daily newspapers to worldwide destinations through the Internet. In 1998, Denny joined Princeton Video Image (PVI), as President and CEO. Princeton Video Image was a pioneer in the virtual imaging technology industry, specifically providing services to the TV industry with virtual imaging products such as the virtual first down line for televised football games, and virtual advertising positioned behind home plate in televised professional baseball games. Prior to PVI, Denny held management positions with Primestar Partners, a leading satellite television provider and The Home Box Office (HBO). During the early stages of his career Denny held executive management positions with several advertising agencies, including Foote, Cone and Belding SF, and DDBNeedham SF. Terry S. Bienstock is currently CEO of World Extend: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics. Braxton Jarratt, Senior Vice President, Marketing and Business Development, TANDBERG Television: Mr. Jarratt is responsible for global marketing and business development functions for TANDBERG Television. He also oversees product marketing for TANDBERG Television’s on-demand software division. Mr. Jarratt held senior positions in product marketing and business development at N2 Broadband before it was acquired by TANDBERG Television in February 2005. While at N2 Broadband, he helped secure deployments of the company’s on-demand software products in more than 100 cities and in nearly every VOD site in North America. Mr. Jarratt previously worked at Cox Communications, where he held various roles, most recently director of product strategy. In that position he led product development, product strategy and business development for advanced digital television services including video on-demand, interactive TV and advanced TV advertising. Additionally, Mr. Jarratt previously served as vice president at Communications Equity Associates, an investment and merchant bank specializing in cable television and telecommunications industries. Mr. Jarratt graduated from Dartmouth College with a B.A. in Engineering Sciences with a concentration in Digital Design. Chet Kanojia, CTO, Navic Networks, Inc.: Chet Kanojia, co-founder, chairman, and chief technology officer of Navic Networks, is an innovative leader known for pushing beyond the conventional to discover breakthrough solutions. He honed his entrepreneurial edge providing product strategy analysis, systems architecture design, and program management at Product Genesis, Inc., a strategic product development, consulting firm spun out of the MIT Innovation Center. Kanojia's background also includes doctorate-level work on the commercial applications of artificial intelligence. He holds a master's degree in Computer Systems Engineering from Northeastern University and a bachelor's degree in Mechanical Engineering from the Regional Engineering College Bhopal in India.