Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Wednesday, August 16 2:15 PM - 3:30 PM Track IV: Enabling OnDemand Delivery of Content: Implications of Expanded Bandwidth and Near to Unlimited Storage The consumer has accepted the upgrade to DTV. The numbers are still coming in, but digital upgrades are approaching 40 million homes. Soon the majority of homes will have access to the advanced set-top features only dreamed about a few years ago. The set-top as 500 channel universe, set-top as broadband connection, set-top as on-demand service, as PVR and time-shifting device, set-top as interactive terminal and communications device. Maybe we should rename DTV Set-top, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the server to the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out. Basil Badawiyeh, Vice President, On Demand Strategy, C-COR Inc. Steve Lampen, Multimedia Technology Manager, Belden Electronics Division, Belden CDT Yoav Tzruya, COO, Exent Technologies Tom L Engdahl, CEO, Radiance Technologies Darcy Lorincz, SVP & General Manager Global Rich Media, SAVVIS Randall Crockett, Senior Vice President, DRM Networks Michael Rolnick, Partner, ComVentures, Moderator Michael Rolnick, Partner, ComVentures: Michael Rolnick focuses his investments on infrastructure and software opportunities in the enterprise, wireless and consumer segments. Michael's recent investments and board seats include Active Reasoning, Azul Systems, Caymas Systems, MarketTools, MonoSphere, Sonopia and Vyatta. Prior investments and board seats include Archipelago (acquired by NYSE), Critical Path (Nasdaq: CPTH); Digital Island (acquired by Cable & Wireless); IntruVert Networks (acquired by McAfee); Kagoor Networks (acquired by Juniper Networks); and P-Cube (acquired by Cisco). Prior to joining ComVentures, Michael served as Vice President for New Ventures at E*TRADE Group, Inc. In that role, he was responsible for merger, acquisition and joint venture activities, new business development, and strategic investments. Prior to E*TRADE, Michael was with Braxton Associates and Montgomery Securities. He holds an MBA from the University of Michigan, an MSc from the London School of Economics, and a BA from the University of Michigan. Steve Lampen is Multimedia Technology Manager for Belden Electronics Division of Belden CDT. He has worked for Belden for fifteen years. Prior to Belden, Steve had an extensive career in radio broadcast engineering and installation, film production, and electronic distribution. Steve holds an FCC Lifetime General License (formerly a First Class FCC License) and is an SBE Certified Radio Broadcast Engineer. On the data side he is a BICSI Registered Communication Distribution Designer. His latest book, "The Audio-Video Cable Installer’s Pocket Guide" is published by McGraw-Hill. His column "Wired for Sound" appears in Radio World Magazine. Steve Lampen "wrote the book", literally, on cable applications and problem solving. He has for years, represented the foremost manufacturer of audio/video/data cable in the world. He is without peer as a speaker/presenter to technical audiences. He imparts knowledge in a smooth, friendly manner holding the attention of groups from just a few to hundreds of engineers. I have never seen Steve unable to respond to a question on his subjects, always informative, never confrontational. DARCY LORINCZ, Vice President, Media & Entertainment Markets, SAVVIS Communications: Since 1982, Lorincz has founded, managed, built and implemented technology strategies, products and solutions for the IT, telecommunications and content industries. A pioneer in global solutions for multimedia networking, Lorincz’s career has focused on successfully bridging the gap between complex business and workflow problems and technology to produce innovative new services and solutions for content intensive markets across production, broadcast, broadband and mobile segments. At SAVVIS, Lorincz oversees the company’s media services business development focusing on Broadband and Mobile solutions. He has been instrumental in building the Media practice at SAVVIS, including its network-based utility media services platform that serves clients such Hewlett Packard, Universal Music Group, Sundance, ABC News, Time Warner, SONY, and MSN. Over the past 2 decades, Lorincz has built several digital communications ventures and served in senior executive positions at Global Crossing, BBC, Sprint, and Frontier Communications. He is newly appointed to the board of the International EMMYs where he will serve a 2 year term. Randall Crockett, Senior Vice President, DRM Networks: With over 25 years of experience promoting products through the entertainment industry, Randall Crockett has recently worked to develop methods of distributing entertainment and information to the masses through the use of the Internet. As a director of DRM Networks, he now uses his expertise to promote secure methods of distribution that allow for new and innovative business models. Randall began his career in entertainment by promoting events in Southern California for the legendary Mickey Thompson where he managed the Off-Road Championship Grand Prix and the Superbowl of Motocross. After the death of Mickey Thompson, Randall founded one of the worlds first event marketing firms, PR Crockett in Irvine, California. PR Crockett topped out at 75 employees and worked closely with both events and the sponsors of those events including, Coors, Proctor and Gamble, Dodge, The City of Los Angeles Marathon, Long Beach Grand Prix, American Heart Association and many more. In all, PR Crockett provided resources and sponsorships for over 100 events annually. PR Crockett was eventually sold and Randall moved to Aspen, Colorado with the intention of skiing and relaxing for a bit but quickly found himself engaged in the start up of many other businesses centered on the recreation market. Eventually this brought him again to involvement with live events though this time focused on concert and festival promotions. In 1998, Randall was recruited to join the newly established management team at the Celebrity Theatre, a world class entertainment venue in Phoenix, Arizona. Utilizing his expertise in marketing, the Celebrity Theatre quickly grew to over 100 shows a year most of which sold out. Provided with that success, Randall partnered with other visionaries and founded a new concept in entertainment to bring live concerts and sporting events to audiences via the internet. Though early adoption for the Web Theatre concept was limited, Randall continued to pursue and analogize the importance of online media and has been vigilant in developing resources that can accommodate users much like himself, to make online digitals media a accessible to anyone with content. In 2001, Randall took over a division of CWIE Holdings company, the parent company of CCBill where he continued to develop an idea that online media sales would lead the way of digital content sales. Today DRM Networks boast such clientele as Disney, ABC, Peer Impact (which represents the Big 4 Record Labels), Hewlett Packard and many more. Through the DRM system, over 6,000,000 digital media files are distributed and sold monthly. Mr. Crockett is active with many organizations both professionally and as a volunteer that cover a fast area including Broadcasting, Internet Deployment and civic organization. Basil Badawiyeh, Vice President of On Demand Strategy, C-COR: Basil Badawiyeh currently serves as vice president of on demand strategy where he is responsible for setting and implementing C-COR's on demand directives comprising the company’s hardware, software and advanced on demand advertising platforms. Prior to C-COR, Badawiyeh served as manger of advanced video engineering and development at Adelphia Communications, where he architected and deployed digital simulcast and digital ad insertion throughout 11 markets. He also implemented a corporate strategy addressing the convergence of video, voice and data networks using scalable packet-based IP transport solutions and set the company's strategy for HFC bandwidth management. Badawiyeh previously held engineering and management roles at PC Expanders, Inc, and ClientLogic Corporation. Badawiyeh is a regular contributor to the Society of Cable Telecommunications Engineers (SCTE) conferences and was named "2004 Young Engineer of the Year" by SCTE. He has contributed to the CableLabs CableHome Certification Board, SCTE and its DVS standards body, and the IEEE. Tom L Engdahl, CEO, Radiance Technologies: Tom Engdahl is a pioneer and early day entrepreneur of technologies ranging from telecommunications and cable to Internet-based content delivery. He is the President and CEO of Radiance Technologies, a breakthrough company delivering Managed Asset Delivery solutions which enable users and organizations to send and receive large digital files to remote locations around the world. Tom brings a unique mix of 27 years of entrepreneurship, engineering, marketing, and management experience to Radiance. In addition to Radiance, Tom has founded and led six other successful start-up companies: Applied Digital Access (ADAX), Pathfire, Kasenna, Alloptic, Avasta, and Alopa Networks. Tom has also held key positions at companies such as M/A-Com, Northern Telecom, DSC Communications, and Pacific Bell. He holds nine patents for telecommunications and video-cable products and has been active in setting standards in the telecom industry since 1984. Yoav Tzruya, COO for Exent Technologies, has more than 15 years of experience in software development and marketing and is responsible for evaluating potential markets for Exent, defining product strategy and roadmaps and bringing Exent's messages and products to the market. Tzruya can speak on the audience reach of broadband games (demographics and gaming habits of this market), how games-on-demand has evolved and continues to change the gaming marketplace, the growth of games-on-demand and provide insight into BSP strategies and industry trends. As a frequent speaker at industry leading events, such as CES and E3, Tzruya is a recognized expert in the field of broadband value-added services and digital distribution of software and has spoken on a range of digital entertainment topics, particularly on broadband gaming.