Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Building Blocks 2006 Marriott San Jose Tuesday, August 15 9:00 AM – 10:15 AM Track I: User Generated Content: An Internet, Communications and Advertising Transformation What’s the real future of entertainment, user generated media or traditional TV comedies or sitcoms? What, in greater number of hours per week, will capture the consumer’s interest and committed time, traditional entertainment or user generated media? These are questions that entertainment, media and advertising executives are very much asking themselves. In the past year, the MySpace web experience has revolutionized the world of entertainment, information and communications. The world of social communities, once thought to be a thing of the past has exploded and is once again on the front pages of our newspapers and magazines. There are web pages and web experiences for every human nuance and niche. Every family communicates through photo sharing and movie sharing websites. The blogging and social networking worlds have become the new "major media networks." Is it a fad or is it the future of our collective lives? In this session we will explore user generated media as a phenomenon, as a business and as a communications and entertainment medium. Scott Roesch, Vice President & General Manager, AtomFilms Peter Chane, Senior Business Product Manager, Google Video Jason Zajac, GM Social Media - Search & Marketplace, Yahoo! Inc. Andrew Anker, Executive Vice President, Corporate Development Six Apart & General Manager, VOX Oliver Luckett, co-founder, Senior Vice President of Network Development, Revver Erik Hawkins, CEO, PureVideo (StupidVideos.com, GrindTV.com) Ken Rutkowski, founder, KenRadio Broadcasting, Moderator Peter Chane, Group Business Product Manager, Google Video: Peter Chane has been at the forefront of the internet television revolution, both in his time as a program manager at Microsoft and now as a product manager at Google for Google Video. In his time at Microsoft, Peter managed a variety of projects, including Sidewalk.com and Microsoft Money, before beginning work on WebTV. He shepherded the early integration between the TV and internet applications like Hotmail, MSN Messenger, and Passport. He then moved on be a group product manager on the Microsoft TV Server team. For the past three years, Peter has been a product manager at Google, including his latest stint on Google Video, which he has managed since its inception. During this time, he has transformed Google Video from a project that recorded TV shows and transcripts to its current incarnation - a site that brings together premium content from premium providers like the NBA and CBS as well as long tail user uploaded content. He also recently proudly oversaw the launch of his second son. Oliver Luckett, co-founder, Senior Vice President of Network Development, Revver: Oliver Luckett is co-founder and senior vice president of network development. Prior to Revver, Oliver spearheaded the Internet efforts of Norman Lear's "Declare Yourself" non-partisan campaign, achieving more than one million online voter registrations through partnerships with Yahoo!, Google, IAC/InterActiveCorp, and Friendster. Previously, Oliver was co-founder and chief technology officer of iBlast, vice president of network development at Anschutz Digital Media, chief IP services architect for Qwest Communications, and founder of the media and technology consulting firm, ReviloPark. Revilopark’s client list included Norman Lear, the Wayans Brothers, BlueChip Investors, Pamela Anderson, David LaChapelle, HSI Productions and Karyn Rachtman’s Mind Your Music. Oliver holds a bachelor’s degree in French literature from Vanderbilt University. Erik Hawkins, CEO, PureVideo: Mr. Hawkins is CEO and co-founder of PureVideo, operator of user generated video websites StupidVideos.com, GrindTV.com and in beta HollywoodUpClose.com. Prior to PureVideo, Mr. Hawkins served as Senior Vice President of Product & Strategy at Citysearch, where he oversaw the company’s $40 million P&L, and managed the product development, product management, business development, and operations groups. His team developed the Internet’s first local pay-for-performance search engine, beating industry leaders Overture and Google to market by more than six months. Mr. Hawkins was also a member of the executive team that defined strategy for parent company InterActiveCorp's Local Services division, which includes Citysearch, Evite, EPI (The Entertainment Book) and Trip Advisor. Before Citysearch, Mr. Hawkins was a partner account executive for Yahoo! Music, where he sold advertising, syndicated content, promotions and interactive web applications to major brand advertisers and leading advertising agencies. Mr. Hawkins came to Yahoo! Music from LAUNCH where he oversaw production, content syndication and advertising operations for LAUNCH.com, the Internet’s leading online destination for music content and the largest streaming site on the web. Scott Roesch is Vice President & General Manager of AtomFilms, a division of Atom Entertainment, Inc. He joined AtomFilms in 1998 as a member of the startup's small launch team, and has helped it attract top content, advertisers, and an audience of over 5 million monthly unique users. Scott also spent 3 years as VP of Marketing for Atom Entertainment, helping to launch and grow successful e-commerce and subscription businesses for its Shockwave.com games service. Prior to joining AtomFilms, Scott was an editor and producer at Starwave Corporation, where he contributed to the launch and success of several of the Web's early consumer media properties, including Mr Showbiz and ESPN.com. Andrew Anker, Executive Vice President of Corporate Development and General Manager of VOX: Andrew is a Silicon Valley veteran with experience in two prior startups, including Wired Digital, a pioneering Internet news and media organization. Andrew was the co-founder and CEO of Wired Digital and built into it one of the 20 largest networks of Web sites with such properties as HotBot, Wired. Andrew is a Silicon Valley veteran with experience in two prior startups, including Wired Digital, a pioneering Internet news and media organization. Andrew was the co-founder and CEO of Wired Digital and built into it one of the 20 largest networks of Web sites with such properties as HotBot, Wired News, and HotWired. Prior to joining Six Apart, Andrew was a general partner with August Capital where he invested in such consumer internet companies as Tickle (recently purchased by Monster) and Listen.com (creators of Rhapsody, now owned by Real Networks). Andrew spent his early career as an investment banker focusing on the media, technology, and communications industries. Ken Rutkowski is one of most broadly-informed and connected people in the media, entertainment and technology (MET) market. A true industry insider, Ken’s relationships span senior managers of leading technology companies to studio executives; from small software companies innovating the next generation of MET products/services to IT outsourcers and consultants. Part pundit, part matchmaker, part strategist – Ken helps start-ups to multi-national corporations understand the trends shaping their industries and connect with the people that matter. As pundit, Ken’s daily Internet and radio talk show, World Tech Round-Up, is a must-listen-to source of inside information for over 186,000 Internet listeners in over 40 countries – regularly scooping the major media and giving perspective to emerging trends, developments and industry maneuvers. His Daily Tech Clicks newsletter and IQ Report are distributed 5 days/week to the technology, entertainment and business elite. As matchmaker, Ken opens doors for clients across the media, entertainment and digital technology landscape. In 2000, he founded METal, a networking group of 100+ MET industry influencers that meet for breakfast and information sharing each Saturday in Los Angeles. Additionally, he co-hosts MET Salon, one of Los Angeles’ premier invitation-only networking events. As strategist, Ken helps clients utilize emerging technology developments to create new business models, identify revenue opportunities and out-maneuver competitors. Combining his deep understanding of MET convergence with an insider’s perspective of the problems facing the industry today, Ken crafts breakthrough strategies that leverage innovations in the digital economy. On an international level, Ken works with countries such as Finland, Australia and Holland – helping them fortify their technology outreach story and strategy. In his public role, Ken is a founding member of the Streaming Media Executive Committee and is on the board of several media, entertainment and technology companies. He is a much-sought-after speaker/moderator at conferences around the world. He regularly appears as a guest correspondent for Fox 11 KTTV and Fox’s Good Day LA – talking about everything from new tech gadgets to important websites.