Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Tuesday, August 15 2:15 PM – 3:30 PM Track I: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation. Kris W. Jacob, Executive Vice President, Business Development, Podcast Network, PodShow, Inc. Dmitry Shapiro, CEO, Veoh Networks Ed Delfs, Vice President, National Advertising Sales and Operations, Real Networks Keith Richman, CEO, Break.com Greg Demetriades, CEO, WhiteBlox Alex Welch, CEO, Photobucket Pam Horan, President, OPA, Onlilne Publishers Association, Moderator Dmitry Shapiro, Chief Executive Officer, Veoh: Dmitry Shapiro is a world recognized thought leader and visionary in electronic communications, peer-to-peer networking, online community, and computer security. Mr. Shapiro is a frequent speaker at major technology and business events, and is widely quoted in the press, including InfoWorld, PCWorld, Computer World, eWeek, Internet World, and other publications. Prior to founding Veoh Networks in 2004, Mr. Shapiro founded Akonix Systems, Inc. Under his vision and leadership, Akonix Systems pioneered the technologies that are now standard corporate requirements for IM and P2P management. With over 1,000,000 enterprise seats deployed, Akonix's P2P management solution is the world's corporate standard in P2P security. Akonix's products are deployed at media companies such as MTV, Fox News, 20th Century Fox, Viacom, and Disney as well as hundreds of other recognizable brand names across all major vertical markets. Prior to founding Akonix, Mr. Shapiro led technology development for CollegeClub.com, at that time the world's largest community of college students, which provided innovative real-time communications to its community of over four million users. CollegeClub.com was a recognized pioneer in integrating presence, Instant Messaging, and other collaborative technologies into a comprehensive communications infrastructure. His visionary work on presence integration into web infrastructures has been the basis for the "Who's Online" functions now implemented across major industries, including e-commerce, call centers, online personals, and others. Before CollegeClub.com, Mr. Shapiro led the Internet technology group at Fujitsu Business Communication Systems. Prior to that, Mr. Shapiro was a key player in Fujitsu's systems engineering team where he helped lead Fujitsu's entry into the Computer Telephony Integration space. Mr. Shapiro holds a BS in Electrical Engineering degree from the Georgia Institute of Technology. In his spare time, Mr. Shapiro is a hobbyist videographer, activist, and philanthropist. Keith Richman, CEO, Break.com: Keith Richman, a recognized industry leader and successful entrepreneur, is chief executive officer for Break.com (formerly Big-Boys.com). Keith is responsible for providing the company’s overall strategic direction and leading the company in the areas of business development and marketing. Since launching Break, Keith has grown the site to one of the world’s most trafficked online entertainment destinations with more than 13 million unique visitors and 600 million page impressions each month. He was a pioneer in enabling the use of video content on user-generated sites and was also the first to develop the paid content model for the user-generated market. Prior to co-founding Break.com, Keith was the Director of Business Development for Billpoint Inc. Keith was integral in developing the business plan and raising venture funding, which ultimately led to the company’s successful acquisition by eBay in 1999. Previous posts also include Business Development Manager at Excite and Classifieds2000, as well as director of Corporate Planning at the Walt Disney Company, where he focused on consumer products, cable and emerging media. A sought-after panelist at top industry conferences, Keith is considered an leading expert in marketing to the coveted young male demographic; he was recently included in TV Week’s 2006 Hot List and recognized in the prestigious annual "40 Under 40" by Multichannel News. Keith holds an MA and a BA from Stanford in International Policy Studies and resides in Los Angeles with his wife. Kris Jacob, Executive Vice President of Sales, Marketing and Business Development, PodShow : Kris Jacob is the Executive Vice President of Sales, Marketing and Business Development at PodShow, with responsibilities for shaping and fulfilling the advertising products for the family of brands comprising the PodShow Podcast Network. Kris Jacob brings considerable industry knowledge to his current post at PodShow, including a recent role in business development at Yahoo!, following the acquisition of Stata Labs, where Kris was the Vice President of Business Development. At Yahoo!, Jacob negotiated a product licensing agreement with Corel for Bloomba (now WordPerfect Mail 12), the critically-acclaimed search-based email product developed at Stata Labs. Prior to Stata Labs, Jacob was the Vice President of Business Development and Marketing at ActiveSky, where he negotiated media and carrier relationships for the wireless platform provider. Jacob’s efforts resulted in such products as FOX Sports Mobile, and Itochu Corporation’s Excite! Sports in Japan. Prior to ActiveSky, Jacob was the Managing Director of Alterlayer, LLC, an early venture services company, where he provided strategic business development services for 12 early stage companies, including Weave Innovations (acquired by Kodak) and Keen.com (now Ingenio). While in the Strategic Partnerships organization at Microsoft, Jacob created and managed relationships with new media, broadcast and cable companies intersecting in InteractiveTV initiatives. Representing several product initiatives, Jacob created content development and delivery relationships with well known entertainment companies, such as HBO, Showtime, The Weather Channel, MSNBC, CBS, and HGTV. In an earlier product development role at SportsLine.com, Inc. (CBS SportsLine), Jacob served as the Director of Advanced Development, working on technical business development issues for that leading consumer Internet service. Other positions include, Vice President of Architecture Development at On Ramp, Inc., one of the world’s early web presence providers, working with Reebok, Budweiser, MGM, Sprint and AT&T, and Director, CER Diagnostics and Human Factors Engineering at Sun Microsystems, Inc. Greg Demetriades, CEO, WhiteBlox: Demetriades founded WhiteBlox in 2003 to fulfill his vision of a global broadband television network delivering interactive content to viewers all over the world. As CEO, Demetriades drives the company’s strategic, innovative advancement in business and technology. A serial entrepreneur, Demetriades has focused on Internet multimedia and delivery for more than 10 years. He generated news coverage in 1997 as a pioneer in streaming media and was the first to produce a multi-camera live streaming-media broadcast to 55,000 viewers for the NCAA in 1998. In 2003, his book, "Streaming Media: Building and Implementing a Complete Streaming System," was published by John Wiley & Sons. In the last three years, Demetriades has developed Continental Vista’s IPTV system, specializing in interactive broadband content, digital network automation, interactive advertising using standard CPM models, and interactive e-commerce all within one media player during live and on-demand events. Continental Vista owns and operates WhiteBlox and iSeeTV, among other divisions. WhiteBlox (www.whiteblox.com) delivers powerful, robust, private-label solutions and application services in a comprehensive production and delivery suite that allows companies to become their own IPTV "broadcasters." WhiteBlox gives customers the flexibility and control to leverage video assets and content into dynamic, engaging and profitable networks. iSeeTV (www.iseetv.tv) creates interactive broadband video solutions for content providers in any industry, including sports, radio, television, film, music, education, politics and corporate communications. Through iSeeTV’s global networks, clients broadcast live, live-from-tape and on-demand content while taking advantage of unprecedented opportunities for monetization and interactivity. Demetriades, a recognized expert in interactive streaming media, has spoken at numerous conferences within the IPTV and digital entertainment industries and is a frequent speaker on radio talk shows, television broadcasts and streaming-media events. He received his B.A. in communications from Baldwin Wallace College in Cleveland, Ohio. Ed Delfs, Vice President, National Advertising Sales and Operations, RealNetworks, Inc.: Mr. Delfs joined RealNetworks in 2004. As Vice President of National Advertising Sales and Operations, Mr. Delfs is responsible for driving Real’s advertising efforts forward by managing the National Advertising Sales force and the National Ad Operations team. Mr. Delfs has over a decade of sales and advertising experience and joined Real from TheStreet.com where he was Vice President of Sales and Strategic Partnerships. During this role, he was responsible for structuring, staffing and managing TheStreet.com’s advertising sales and national strategic business development departments. Prior to TheStreet.com, Mr. Delfs was Vice President of Sales for iVillage.com. Mr. Delfs received a Masters of Pacific International Affairs with a Japan International Business Management focus from the University of California, San Diego and a Bachelor of Arts degree with departmental honors from the University of Southern California. Alex Welch, CEO of Photobucket: Alex is Co-Founder and CEO of Photobucket. As CEO he is responsible for developing and driving the overall vision and strategy of the company. In 2003, Alex and his Co-Founder Darren Crystal, observed that ecommerce and social networking users were in need of an easy-to-use centralize "hub" to store and publish images onto sites like eBay and MySpace. Alex and Darren have spent three years building, tuning, and enhancing the application and core infrastructure. Prior to Photobucket, Alex was a software engineer at Level 3 Communications in Broomfield, Colorado where he was responsible for developing advanced networking software & services. This experience provided him the fundamentals for building a leading & robust networking infrastructure like the one Photobucket is built on. Alex received his BS degree from Colorado State University, with an emphasis in Computer Information Systems. He lives in Palo Alto, California with his wife and dog. Pam Horan, President, OPA: Pam is the President with the Online Publishers Association (OPA), an industry trade association dedicated to representing high-quality online publishers before the advertising community, the press, the government and the public. Pam joined the OPA from Zinio Systems Inc. where she was the VP of Marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system. Prior to that, she was the VP of Sales Marketing with Women.com Networks, a leading consumer web site for women acquired by iVillage. Pam has held numerous sales and marketing management positions for International Data Group (IDG), Pretty Good Privacy (PGP) and Symantec Corporation. Pam is a graduate of Boston College.