Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Tuesday, August 15 3:50 PM - 5:00 PM Track IV: Strategies in Wireless Devices and Services - from Audio & Video to Downloads: How Innovation Drives Avenues for Subscriber and Revenue Expansion The wireless experience is merging with entertainment consciousness. What was thought to be absurd two years ago is now fait accompli. The mobile device is about to reinvent itself once again to include the full range of entertainment dynamics, from the functionality of a radio or MP3 player to the video quality of a DVD player. Video phones will be for watching TV, watching friends on vacation and for watching movies. Mobile devices will range from the mini, the micro to the mini-laptop, perfect for watching full-featured live sporting events. Music will be accessed via the mobile device. Video shopping will be become a factor in the marketplace. The parameters of the mobile audio and video experience are only now beginning to be understood. Bradford D. Duea, President, Napster Jamie Rosenberg, Vice President, Premium Services, Danger, Inc. Troy Evans, Senior Business Development Manager, Branded Content, Forum Nokia, Americas Steve Schnier, Consumer Electronics Market Segment Manager, Wireless Networking Business Unit, Texas Instruments Whitey Bluestein, Strategic Business Consultant Eric Harber, Vice President of Corporate and Business Development, Qpass Lauren Cole, President, Lauren Cole Media, Moderator Troy Evans, Senior Business Development Manager, Branded Content, Forum Nokia, Americas As Senior Business Development Manager of Branded Content for Forum Nokia, Americas, Troy Evans is responsible for driving content deals and partnerships for Forum Nokia and Nokia Content Discoverer with major media and entertainment companies. Mr. Evans came to Nokia from Airmedia, where his responsibilities included product management and engaging with leading content companies to utilize Airmedia's platform for mobile applications development. Before joining Airmedia, Mr. Evans spent nearly six years at Macromedia, where he was responsible for driving mobile product management for the Flash Lite player, often as an active spokesperson for the company with customers, technology and security issues. He previously was responsible for all aspects of product management for the desktop Macromedia Flash Player. Prior to Macromedia, Mr. Evans was product manager at Renaissance Software Limited, responsible for Macromedia sales activities within New Zealand. A native of New Zealand, Mr. Evans holds a Diploma in Visual Arts, with a major in Graphic Design, from the Manukau Institute of Technology in Auckland. Steven Schnier, Consumer Electronics Market Segment Manager, Wireless Networking Business Unit, Texas Instruments: Steven Schnier, consumer electronics market segment manager for Texas Instruments’ wireless networking business unit, is responsible for Wireless LAN product and system requirements. He is specifically focused on the consumer electronics market segment, which includes various aspects including quality of service, power, form factor, operating system and security features. In his nine year tenure at TI, Schnier has also held the position of market segment manager for TI’s 1394 and cardbus business. Schnier received a bachelor’s degree in electrical engineering from Iowa State University and a master’s degree in business administration from The University of Dallas. Bradford D. Duea, President, Napster: Brad Duea began his love affair with music as a young child through his sisters’ diverse collection of artists, ranging from Fleetwood Mac and Billy Joel to Van Halen and Devo. Brad has since constructed his personal soundtrack through unique playlists on cassettes, CDs and now MP3s that serve as the backdrop to his daily life. As President of Napster, Brad oversees all of the company’s international business endeavors as well as all business development activities worldwide, including the development of Napster’s position in the mobile market. Brad also helps define the strategic direction of the Napster service. Brad has a passion for music and values the Internet’s ability to connect fans with both large and small artists, making his entrance into the digital entertainment world a natural progression. Brad made this transition as Vice President of Worldwide Business Development and Worldwide OEM Sales for Roxio, Inc., where he was responsible for all business development efforts for the company, including international expansion, the acquisition and integration of pressplay (a music subscription joint venture between Sony Music Entertainment and Universal Music Group), the acquisition and integration of MGI Software (which brought the #1 consumer photo and editing products into Roxio’s digital media portfolio) and the development of strategic partnerships, including those with Samsung Electronics, Intel, Best Buy, Gateway and Dell. Prior to joining Roxio, Brad was active in both the technology and customer service industries as the Vice President of Corporate Development for PeopleSupport, Inc., a leading provider of integrated e-customer relationship management solutions. While at PeopleSupport, Inc. Brad raised over $50 million in venture financing, and closed strategic partnerships with industry leaders, such as Hewlett Packard and Siebel Systems, Inc. Brad holds a B.A. in Law and Society, High Honors, from University of California at Santa Barbara, a M.B.A. in Finance and International Business, Beta Gamma Sigma, from the University of Southern California, and a J.D., Magna Cum Laude, from the University of San Diego. He is a member of the State Bar of California and served as a corporate lawyer with O’Melveny & Myers LLP in Century City, specializing in merger and acquisitions for some time. Brad is a devoted fan of The Cult. Having attended almost every local gig, he fondly remembers one show in particular where the opening act was Guns n’ Roses. Brad also has a weakness for influential bands, such as Gene Loves Jezebel, The Clash and Devo. Jamie Rosenberg, Vice President, Premium Services, Danger, Inc.: Jamie Rosenberg oversees Danger's premium content & services business. His role includes coordinating a cross-functional team that includes platform development, developer relations, business development, marketing and carrier relations. Jamie joined Danger in July 2002, 3 months prior to first product launch. During his tenure at Danger Jamie has overseen Carrier Deployment, Engineering Project Management, Product Management and Localization. Prior to Danger, Jamie worked in Venture Capital for Redpoint Ventures from 1999-2002 and focused on media and mobile data technologies. Jamie also served as Director, Interactive Programming for the National Basketball Association. Jamie led the NBA's initial efforts in the interactive media space, including responsibility for the initial launch of NBA.com in 1995. Jamie also served stints at Sports Illustrated, ESPN and Disney Online. Jamie has a B.A. from University of North Carolina (Chapel Hill) and received his MBA from Stanford. Lauren Cole, President, Cole Media: Ms. Cole is President of Cole Media, a company that helps clients set up and launch media-related businesses. Clients include companies launching cable and satellite channels, mobile content services, video-on-demand, and broadband content, both in the U.S. and internationally. Companies that Cole Media has worked with include TV Guide, Network Live (AOL/XM Radio/AEG), TV One (Radio One/Comcast), Technicolor, Sony Pictures Entertainment, E! Entertainment, GSN, Granada America, World Championship Sports Network, National Lampoon, Wine Network, HBO Latin America, and Anthony Robbins Companies. Ms. Cole was previously Chief Operating Officer of PacketVideo Corporation, the first company with technology and applications to stream video over wireless devices, where she oversaw all of the business activities of the company. Under her supervision, PacketVideo established contractual relationships with over 200 global media and internet companies, including all of the major studios, and numerous major broadcasters, cable companies, and streaming media companies around the world. Prior to joining PacketVideo, Cole spent 8 years at Sony Pictures Entertainment in the International Television area where she was responsible for launching, making investments in, and supervising Sony’s cable channel investments in Europe, Latin America, Asia, and Australia. During her tenure at Sony, the company launched or made investments in 35 channels. She also headed up operations for Columbia TriStar International Television. Cole also worked in Warner Bros.’ Strategic Planning Dept, and at Bain and Company. She has a degree in Applied Mathematics from Harvard College and an M.B.A from the Stanford Graduate School of Business. Whitey Bluestein has more than 25 years in business development, building early-stage companies, growing new businesses, managing complex business relationships, negotiating commercial and strategic deals, and creating and managing ventures and alliances in the U.S., Canada and Europe. He is currently an advisor to several companies in the media/entertainment, wireless, retail, CRM and healthcare fields. Prior to returning to consulting, Bluestein was Executive Vice President for Corporate and Business Development at Visage Mobile, a San Francisco-based firm specializing in providing outsourced solutions to national brands providing private label wireless services to their customers. Before Visage, Bluestein was Executive Vice President and Chief Development Officer of NorthPoint Communications. Earlier, Bluestein held executive positions at (pre-WorldCom) MCI Communications Corp. From 1995 through 1997, he was Vice President of Wireless Strategy and Development for MCI, where he negotiated wireless service arrangements, and managed strategic relationships with service providers. From 1994 to mid-1995, Bluestein was BT/Concert Alliance General Manager, where he managed MCI's strategic relationship with British Telecom and launch of the Concert joint venture, and implemented MCI's BT/Concert strategy and direction. He reported to the CEO of MCI on this assignment. Prior to rejoining MCI in early 1994, Bluestein was Vice President of Strategic Business Development and Market Expansion at CENTEX Telemanagement. He managed geographic expansion for the San Francisco-based company, recognized as the fastest growing service company in the U.S. by Inc. Magazine. From 1982 to 1988, Bluestein held various positions in corporate development, cellular/paging development, carrier relations, external affairs, and business marketing with MCI in Washington, D.C. and San Francisco. Before joining MCI, Bluestein was at the Department of Energy, first at the Federal Energy Regulatory Commission and then in the Office of Renewable Fuels, where he wrote testimony for the Secretary of Energy, drafted an Executive Order on use of alternate fuels in Federal vehicles signed by President Carter, and prepared a report to Congress on synthetic fuel price guarantees on assignment directly for the U.S. Secretary of Energy. Bluestein received his B.S. in Business from Indiana University (Bloomington) and his Juris Doctor with Honors from the George Washington University Law School. He also completed the NARUC Advanced Studies Program, at the Institute of Public Utilities, Michigan State University, in East Lansing. Bluestein is admitted to practice law in Indiana and the District of Columbia, and before the U.S. Supreme Court. He enjoys guitar, photography and sailing, and is a member of the St. Francis Yacht Club. Bluestein is married with two teenagers and lives in Larkspur, California. Eric Harber is Vice President of Corporate and Business Development at Qpass, a global leader in mobile commerce solutions. In his role he provides worldwide leadership for partnerships, strategic investments, mergers and acquisitions, licensing, and all strategic alliances. Eric has almost 20 years of extensive management experience creating, building and launching products, services, and companies globally. His industry expertise spans mobile, telecommunications, networking, media and entertainment, and e-commerce. Prior to joining Qpass, Eric was General Manager and Executive Vice President of ChannelAdvisor Corporation, where he built relationships with customers and partners including Google, eBay, Amazon, Motorola, Sprint, Sears and IBM, establishing ChannelAdvisor as a leader in e-commerce/online marketplace software and services. Previously, Eric helped to start, grow, and lead Pinpoint Networks (now Motricity). Eric held various executive leadership positions there, formulating strategy, driving execution by successfully selling to major mobile operators, and managing dramatic growth for the company. Eric was also part of the original executive team that built and successfully sold Netsation, a venture-backed networking software company, to Nortel Networks. He subsequently held global marketing responsibility at Nortel and also brings expertise from his leadership positions at Citigroup, Andersen Consulting (now Accenture), and his own consulting firm. Eric has held several board and corporate advisory board positions, and currently serves on the Americas board of the Mobile Entertainment Forum. Eric studied at Oxford University and earned a degree in Engineering from Stanford University, as well as an MBA from Duke University. Eric is an author, lecturer, and frequent speaker on a variety of global industry topics including mobile and media issues.