Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Thursday, August 17 9:30 AM - 10:45 AM Track III: All Video-All the Time: Next Generation in Media Technologies – Creating and Maintaining a Rich Media Internet-Based Broadcasting Network As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will alter. What had been a web news group is now a video production unti. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and media companies, big and small, from giant magazine conglomerates to school newspapaers are going to have to think in terms of video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet. Mark Larkin, Executive Producer, CNET Broadband and Webcasting Faraj Aalaei, CEO and co-founder, Centillium Communications Samantha Stone, Vice President of Product Marketing, Maven Networks Patrick Vogt, Chief Executive Officer, Viewpoint Corporation Todd Johnson, VP of Broadband Content Services, VeriSign Tony Greenberg, CEO, RampRate Sourcing Advisors/Research, Moderator Todd Johnson, Vice President, Broadband Content Services, VeriSign, Inc.: Todd Johnson is VP, Broadband Content Services, for VeriSign, Inc. where he leads operations for the company's broadband content services division. A 22-year Silicon Valley veteran, he has extensive experience leading companies ranging from start-ups to multi-million-dollar technology companies, overseeing the direction of business development, strategic alliances, sales and infrastructure operations. Prior to his current role at VeriSign, Mr. Johnson served as CEO of Kontiki, and industry pioneer in peer-to-peer video delivery, subsequently leading the company to its acquisition by VeriSign. Before Kontiki, he was president of Jamcracker, which provides software and services that enable companies to manage their on-demand delivery and software-as-a-service solutions. While president of Jamcracker, Mr. Johnson was responsible for sales, alliances, product development, engineering, marketing and service delivery. Prior to Jamcracker, he held positions at BackWeb, a leading provider of push communications infrastructure for e-business. Previously, he directed Silicon Graphics' server solutions division, as well as worldwide marketing and communications and the industry and applications marketing organizations. Before Silicon Graphics, Todd spent seven years at Hewlett-Packard in a number of key marketing and operations positions. Mr. Johnson holds a Bachelor's degree in marketing from Santa Clara University. Samantha Stone is Vice President of Product Marketing at Maven Networks. She has more than 12 years of experience executing product launches and multi-million dollar marketing programs for award-winning product lines from companies such as Powersoft, Informix, PC DOCS and SAP. Prior to joining Maven Networks, where Samantha manages all messaging, public relations and awareness generating efforts, Samantha led all marketing communications efforts for the initial launch of Netezza, now a successful data warehouse appliance company. Samantha has a BA in Economics from Trinity College. Mark Larkin, Executive Producer, CNET Broadband and Webcasting, CNET Networks Inc.: With almost 10 years experience in online digital production, Mark Larkin, executive producer of CNET Broadband and Webcasting, is responsible for managing a team of video and technical producers who develop and execute on CNET Networks broadband video strategy and mission for the consumer electronics and small business categories. He was instrumental in the development of several original video series focusing on lifestyle content such as "First Looks from the Labs," "Insider Secrets," "Car Tech," "Weekend Project," and "Hot Houses." He also worked closely with the technical team to develop standards for online video production and compression as well as specs for advertisers. Since joining CNET Networks in 1996, Larkin has held several production roles including associate producer, producer and senior producer. Through a partnership CNET.com had with Edmunds.com, Larkin, a senior producer, at the time, oversaw the team that developed the first video to appear on the Edmunds.com site. He was also a producer for two of CNET’s technology focused television shows - "The New Edge" with Ryan Seacrest and "Cool Tech" with Daphne Brogdon and Desmond Crisis. "The New Edge" covered the latest technology where Larkin was responsible for producing segments ranging from Fuel Cell cars to Robotic medicine. "Cool Tech" featured the hottest new gear and gizmos including segments on in-line skating and underwater scooters among others. Larkin received the 2000 CNET Networks Achievement award and the 2004 CNET Networks Excellence Award, which acknowledge extraordinary contributions to the company by individuals who have performed at the highest level to move the business. Faraj Aalaei, CEO & Co-founder of Centillium Communications: Faraj Aalaei is chief executive officer and a co-founder of Centillium Communications. Centillium is the leading innovator of complete, end-to-end system-on-a-chip solutions that address the "last mile" challenges associated with DSL, optical and VoIP technologies. Centillium’s products include digital and mixed-signal integrated circuits and related software for DSL and FTTP central office and customer premises equipment and VoIP solutions for carrier- and enterprise-class gateways and consumer telephony. Aalaei has more than 24 years of experience in the telecommunications industry and prior to co-founding Centillium in 1997, he was the director of access products at Fujitsu Network Communications, Inc., a designer and manufacturer of fiber-optic transmission and broadband switching platforms. Aalaei also designed advanced telecommunications products at AT&T Bell Laboratories from 1985 to 1993. Aalaei holds two U.S. patents in communications systems. He received a bachelor’s degree in electrical engineering from Wentworth Institute of Technology, a master’s degree in electrical engineering from the University of Massachusetts and an M.B.A. from the University of New Hampshire. Patrick Vogt, Chief Executive Officer, Viewpoint Corporation: Patrick Vogt joined Viewpoint Corporation as Chief Executive Officer in August 2005 after having been on its Board of Directors since October 2004. Mr. Vogt had been a highly-respected technology executive prior to his appointment to the Viewpoint CEO position. Patrick Vogt joined Sony Electronics for the second time in June 2003. His team was responsible for Internet Properties Management, Direct Marketing, and Sales across all customer segments. Other responsibilities included Global Contact Center Governance, the eCommerce and Contact Center platform (supporting all distribution channels), and P&L management for Sony’s entire direct business. Prior to joining Sony, Patrick was HP's Vice President & General Manager, Americas eBusiness Group & Direct Marketing Group, where his team managed all direct marketing activities and the direct on-line business for the Americas region; was General Manager of the Aftermarket Sales Division and Dell Online for Dell Computer Corporation; and, during his first tenure with Sony, founded Sony’s Direct Business. Patrick received a Bachelor of Science degree from the State University of New York and has an MBA from Iona College, Hagen School of Business, with a concentration in Marketing. Tony Greenberg, CEO, RampRate Sourcing Advisors/Research: As CEO of RampRate, Anthony Greenberg drives a new vision in actionable, data-driven sourcing services, radically improving the IT purchase process from start to finish. Having founded the company on the principle that millions of dollars and time are wasted every year in misguided sourcing decisions, Greenberg has since overseen the building of the RampRate vision, team, and partnerships and has driven multi-million dollar sourcing engagements for clients including CBS, Microsoft, Yahoo and Sony.