Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Thursday, August 17 12:50 PM - 2:00 PM Track II: Telcos, IPTV & the Technology Food Chain: From the Broadband Infrastructure to the Headend, ITV Services and the Set-Top The technology behind the introduction of the IPTV system provides a unique group of products and services. In this session we will take a look at the entire foodchain of hardware and software that is being developed in this rollout. From the broadband technology that connects the global networks and the home, the headend servers and services to the set-top options, the IPTV system will have access into millions of homes. IPTV may well become the broadband backbone to the entire country. In this session we will find out what that future looks like and what it will take to make it happen. Adam Powers, CTO, Coaxsys Marc Raygoza, CTO, Interactive Television Networks, Inc. (ITVN) Ladd Wardani, president of Multimedia over Coax Alliance (MoCA™) John J. Reed, Chairman of the Board, Bluestreak Network Gary Sasaki, President, digdia Anup Murarka, Director, Technical Marketing, Mobile and Devices, Adobe Systems Inc. Ken Pyle, co-founder, Viodi, LLC, Moderator Anup Murarka, Director, Technical Marketing, Mobile and Devices at Adobe Systems Inc. and is responsible for defining strategy and direction for Adobe's mobile agenda. Murarka comes to Adobe from its acquisition of Macromedia, where he was responsible for marketing in the Mobile and Devices group. Prior to Macromedia, Murarka worked at OpenTV, where he was involved in all aspects of developing OpenTV's solution offering. He was an active spokesperson for the company with customers, technology and financial analysts and industry events. Prior to OpenTV, Murarka was vice president at Spyglass, Inc., holding management roles in engineering, professional services and sales. Murarka has also held engineering and management positions at technology companies including Apple Computer, The 3DO Company and SurfWatch. During his time at Macromedia, Anup spoke at a number of key industry events - both as a presenter and panel participant. Anup has presented at wireless shows including CES Game Power, MAX, DigitalHollywood and the SmartPhone Summit. Murarka has spent a number of years developing video games and marketing embedded software to consumer electronics manufacturers. His professed affinity for shiny new gadgets keeps him on the hunt for new toys during monthly trips to Tokyo's electronic district, Akihabara. John J. Reed, Chairman of the Board, Bluestreak Network: John Reed co-founded Bluestreak Network in 2002 and today serves as its chairman of the board. The company was formed following acquisition of technology and content assets from ZAQ, a Montreal-based technology developer, and Source Media, a Dallas-based company he co-founded to develop media programming and convergence technologies. Mr. Reed is the former president of Source Media and previously served as the chairman of VirtualModem, a publicly-traded company in London, Ontario, which created and patented technology and software that enables delivery of interactive multimedia to standard digital cable set-top boxes. This technology was later purchased by Source Media/Liberate and today forms the basis for Liberate’s Compact Platform. He is also known for his work as president and CEO, from startup through launch, of The Interactive Channel, a pioneer in providing interactive TV services to digital cable subscribers. Now owned by Insight Communications, The Interactive Channel and its applications, which include SourceGuide, have been successfully deployed in numerous local markets. Mr. Reed’s expertise has also made him a sought-after industry speaker, presenting at over 100 industry conferences. Mr. Reed holds a BBA in marketing from the University of Texas at Austin and an MBA from Southern Methodist University. Marc Raygoza, Chief Technology Officer, Interactive Television Networks, Inc.: Marc Raygoza is an experienced Internet technologist. Most recently, he was the CTO of Comerxia, a leading company in global e-commerce solutions. Mr. Raygoza was also Buy.com's Chief Technical Architect, and one of its founding engineers. He holds an M.S. Software Engineering from Carnegie Mellon University, and a B.S in Accountancy from Fresno State University. During the Internet boom of the 1990s, Mr. Raygoza had the opportunity to speak at both OOPSLA and EclipseCon and on several occasions at local universities, where he spoke on software engineering best practices and other dot.com-related topics. He has also spoken about software modeling, software architecture and general software lifecycle development practices. Adam Powers, CTO, Coaxsys: Mr. Powers is the Chief Technical Officer at Coaxsys, which manufactures high-speed Ethernet-over-Coax products for IPTV and multimedia networking. A Coaxsys cofounder, Adam applied his experience from networking and DSL home gateways to the upcoming trend of high-speed multimedia home networks, foreshadowing Coaxsys' entry into the up and coming IPTV market. In late 2004, the company launched the revolutionary IPTV 7000 network, which delivers a sustained 70 Mbps over coaxial cable for Telco IPTV deployments. Subsequent solutions have delivered bandwidth of 100 Mbps, with forthcoming board and chipset solutions for OEM integration. Publicly announced Coaxsys customers include Consolidated Communications, Hargray Telephone, and NTS. More than eighty North American telephone companies leverage Coaxsys’ TVnet solutions to deploy IPTV over their subscribers’ existing coaxial cable. Prior to working at Coaxsys, Adam worked at Intel (formerly Nuron) where he was the architect for a TCP Offload Engine and implemented various device drivers, protocols and encryption algorithms. Adam helped design and architect Telocity's DSL Gateway and earned a patent for the Auto Configuration of a DSL Modem. Adam attended Simon's Rock College of Bard and California Polytechnic State University at San Luis Obispo where he studied Computer Engineering. Gary Sasaki, President, digdia: Gary has been involved in the digital consumer electronics industry, plus various parts of its value chain for over ten years. Areas have included digital imaging/video, digital media, digital displays, digital cinema, digital cable, audio/video networking, telematics, and handheld products. Some of the places that Gary has spoken or done work include Samsung, Philips, Siemens, Bain & Co., CABA, Pepperdine University, Santa Clara University, IBDNetwork, and SDForum. Gary is also an analyst for The Diffusion Group. Prior to forming DIGDIA, Gary had 30 years experience with Hewlett Packard, including 10 years in HP Labs as a Strategic Business Development manager responsible for finding and helping to initiate new billion dollar businesses in the digital consumer electronics value chain space. HP Labs offered a rich mix of cutting edge technology and a central point to work with any HP business division or outside company. Before HP Labs, Gary was an HP division R&D Manager leading over 100 professionals working on three separate product lines, each #1 in their market worldwide. Other positions include Product Marketing and Project Management. He received his BSEE/CS from the University of California, Berkeley; attended the Brookings Institution, and had other coursework in Stanford and HP. Gary is an officer in the IEEE Consumer Electronics Society Santa Clara Valley chapter, and member of CEA, SCTE and SMPTE. Ladd Wardani, president of MoCA and VP of business development at Entropic, has more than 25 years of experience in the development of communications systems and products over satellite, coaxial cable, wireline and wireless, from silicon solutions to box product, terminals and full networks. Prior to co-founding Entropic in January 2001, he did two years of independent contracting on home networking and broadband wireless chipset developments. Between 1991 and 1999, Ladd was responsible for technical marketing, business development, and led the engineering development of the set-top box physical layer ICs and initial cable modem efforts that became Conexant Systems’ Digital Infotainment Division and ComStream Corporation products. Ladd was also manager and project leader of engineering at Linkabit Corporation. He has a B.S. and M.S. in electrical engineering from the University of California, San Diego. Marc Raygoza, CTO, Interactive Television Networks, Inc. (ITVN): Marc Raygoza is an experienced Internet technologist. Most recently, he was the CTO of Comerxia, a leading company in global e-commerce solutions. Mr. Raygoza was also Buy.com's Chief Technical Architect, and one of its founding engineers. He holds an M.S. Software Engineering from Carnegie Mellon University, and a B.S in Accountancy from Fresno State University. During the Internet boom of the 1990s, Mr. Raygoza had the opportunity to speak at both OOPSLA and EclipseCon and on several occasions at local universities, where he spoke on software engineering best practices. He has also spoken about software modeling, software architecture and general software lifecycle development practices. Ken Pyle is co-founder of Viodi, LLC and is Managing Editor of the Viodi View, an online newsletter with a focus on independent telcos and their efforts to offer video services. He produced the Video Solutions for Independence interactive CD-ROM, edited and produced interactive CD-ROMs for organizations such as NTCA and is the co-producer of the IP Video Conference series in conjunction with USTA and is producer of Viodi’s Local Content Workshop. Additionally, he has been intimately involved with all of Viodi’s clients. He created Digital Rights Management Reports that were approved by studios for several clients. He created processes for clients to use for their PPV and VOD operations. Prior to Viodi, LLC, Pyle was Director of Technical Sales for Demand Video, a Video On Demand application service provider which targeted cable television overbuilders. His independent telco experience dates to 1991 with product, project and sales management roles at Raynet and E/O Networks. His experience in the cable industry dates to 1979 with manufacturing, engineering and field service roles at companies such as Catel and C-Cor.