Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Thursday, August 17 12:50 PM - 2:00 PM Track III: Music Industry Innovates and Morphs: Radio, PODs, Blogs, P2P, Ad Revenue Concepts, Cable/TV Innovation In the never-ending odyssey that is called the Music Industry, the road to future just keeps on getting longer and more complex. Perhaps it is because music is such an integral and creative personal experience, giving rise to an unlimited number of creative and disruptive forces, but as each year arrives, so too do about fifty new ways to deliver, listen, experience and pay for the music. In this session, we bring together a cross-section of creative players, from the traditional music label and P2P players, to companies with entirely new ways to reach the consumer offering new ways to listen and experience music all with completely new revenue models. We welcome you and all look forward to a fascinating session. Morty Wiggins, President, 33rd Street Records, founder, Bayside Distribution and SVP, Tower Records Brian O'Neal, Senior Director, Corporate Communications, StreamCastNetworks, Inc. Stephen Murray, founder & President of Entertainment, BurnLounge Jon Cohen, co-President, Cornerstone Steve Skrzyinarz, CEO and founder, Soundflavor Dave Jaworski, CEO, Passalong Networks Kelli Richards, President, The All Access Group, Moderator Dave Jaworski, CEO of Passalong Networks: As founder and CEO of PassAlong Networks, Dave Jaworski is responsible for ensuring the company offers the best possible experience to the consumer and the richest media platform to its business customers. This involves setting the technical and strategic vision for the company while leading the day-to-day operations. Jaworski spent the last 20 years in various management positions for technology companies ranging from start-ups to multibillion-dollar corporations. Early in his career, Jaworski put his computer science degree to good use at a pre-public Microsoft where he spent eight years, receiving the first Bill Gates Chairman's Award for Excellence. At Microsoft, Jaworski was responsible for 80 percent of the U.S. retail sales budget as well as heading up U.S. sales operations and Microsoft University. He also ran technical teams, including all U.S. systems engineer training and development, and developed international experience while running national sales at Microsoft Canada. Jaworski went on to launch several successful software companies and to head a technology team that architected and implemented an e-business platform for the sale of music and management of content on the Internet. PassAlong Networks is a culmination of Dave's interests, combining his tech experience with a passion for music he developed growing up in Winnipeg, Canada, where he was a radio DJ and a garage band guitarist. Steve Skrzyniarz, CEO/CTO, Soundflavor: Steve is a dedicated technologist and entrepreneur, with a passion for supporting independent musicians. He is a nine-year veteran of Microsoft, shipping over 50 products as both software developer and senior product manager. Steve provided pivotal leadership in transforming Microsofts Visual C++ development suite into a highly-profitable, industry-leading product shipping every four months on multiple platforms. As Group Program Manager of the Microsoft Developer Network (MSDN), he dramatically reduced costs and improved the reliability of operations, and spearheaded successful initiatives to evangelize key technologies including ActiveX, DirectX, and Internet Explorer. As for music, Steve has owned several independent record labels, handling A&R, production, packaging, marketing, distribution, and tour support for his bands. As a distributor of indie music in the early 90s, he authored a do-it-yourself guide to help musicians to manufacturer and market their own work, which formed the basis of the now-legendary Mechanics Guide To Putting Out Records. Steve did his undergraduate work in Computer Science at Columbia University's School of Engineering, and the University of Washington Honors Program. Brian O'Neal has been a solid figure in entertainment public relations and corporate communications, with a wide-range of experience in music, film and technology, for nearly twodecades. O'Neal currently serves a ssenior director of corporate communications for Los Angeles-based StreamCastNetworks, Inc., best known for its popular peer-to-peer search and file-sharing software product, Morpheus, a position he has held since May of 2003. O'Neal began his career at Mahoney/Wasserman Public Relations before co-founding boutique PR firm the Wasserman Group with legendary entertainment publicist Paul Wasserman. As preeminent practitioners, the two publicized dozens of entertainment brands, artists and personalities including Yahoo!, U2, James Taylor, Bon Jovi, INXS, Depeche Mode, Columbia Tri-Star Home Video, Twentieth Century Fox Home Entertainment, Jack Nicholson, Dennis Hopper and others. In the area of music publicity, O'Neal is proud to have worked with some of the best in the business, including a stint traveling on the road as national tour publicist for U2's Pop Mart tour, handling national press for the band's Zoo TV tour and album publicity for all of its musical projects from Achtung Baby through Pop! After concentrating for several years on entertainment and music publicity, O'Neal worked on publicizing the launch of several vertical properties for Yahoo!, including Yahoo! Entertainment, Yahoo! Movies, Yahoo! Music, Yahoo! Auctions and Yahoo!Sports, as well as contributing to the overall brand development of Yahoo! From its pre-IPO position. A native Philadelphian, O'Neal attended California State University, Northridge. He currently resides in Santa Monica, Calif., with his wife, Lesley. Jon Cohen, co-President, Cornerstone: A recognized expert on all things pop culture, Jon Cohen has the innate ability to subtly but effectively make clients’ messaging a part of the everyday vernacular. Utilizing unconventional immersion marketing techniques, Cohen knows how to create "buzz" from the inside out that successfully elevate brands to cult status. In 1997, Cohen partnered with high school friend and music promotions whiz Rob Stone at . Together they successfully apply their collective music marketing savvy and knowledge of what’s hot now to launch emerging brands and re-energize high profile consumer brands such as Coca-Cola, Microsoft, Levi’s and Disney. In 1998 Cohen and Stone launched the FADER, an ahead of the curve culture magazine. The magazine, which The New York Times has labeled a "music and fashion bible," has been credited with launching the careers of A-list artists like Eminem, The Strokes, The White Stripes and Kanye West. In the Spring of 2003, Cohen and Stone launched FADER Films, an artist-friendly production division that has released critically acclaimed motion pictures including "Hooked: The Legend of Demetrius ‘Hook’ Mitchell" and "On The Outs." Prior to Cornerstone, Cohen served as Vice President of Columbia Records’ alternative music department. While there, he was savvy enough to sense a shift in musical tastes and championed such alternative artists as Alice in Chains and Jeff Buckley and was instrumental in shaping their commercial success. Cohen graduated from Syracuse University’s Newhouse School of Communication with a dual Bachelor’s degree in Television, Radio & Film and Marketing. Morty Wiggins, President, 33rd Street Records, founder, Bayside Distribution and SVP, Tower Records: Morty Wiggins began his career in the music business over twenty years ago promoting concerts in Sonoma County, California. At the age of 21, Morty leased the River Theater in Guerneville (along the Russian River) where he screened movies five nights a week and produced two live music concerts per month. Frustrated at not being able to grow as a promoter (all of Northern California was considered Bill Graham’s territory), in 1983 Mort went to work for the world - renowned concert promoter and artist manager Bill Graham. During his 13 successful years at Bill Graham Presents Morty worked his way up to the position of Vice President and became a partner in the company. Morty moved in to artist management and signed for representation the "multi- platinum" recording artists Sheryl Crow, the Gin Blossoms, Aaron Neville and "gold" recording artists Monster Magnet and the Neville Brothers, amongst others. Because he was an active manager, Morty became knowledgeable in just about every facet of the music business including booking tours, negotiating merchandising deals, negotiating publishing deals, executing sync and master use licenses for television, films and commercials, setting up albums within the record company, working radio, dealing with independent publicists, negotiating producer deals and administering recording budgets, etc. In 1996, Morty was recruited by A&M Records to become their General Manager. It was a hard decision to leave Bill Graham Presents and the San Francisco Bay area, but Morty was intrigued by the challenge of running all marketing functions of a major record company. During his tenure at A&M Morty implemented several innovative marketing and promotion strategies including establishing the first radio driven marketing program with Chancellor Media, creating a regularly scheduled cable television program in association with Borders Books and Music called Café Sound, and establishing an artist development-marketing partnership with the Hard Rock Café that was instrumental in the breaking of platinum recording artist Jonny Lang. Morty oversaw the marketing, sales, promotion, publicity, and creative services departments, created and executed quarterly budgets of six to seven million dollars and scheduled the release of 40 to 50 new releases and over 100 promotional singles. In January1999, A&M Records was shuddered with the merger of Polygram Records into Universal Music. After honoring the remainder of his contract through July of 1999, Morty and his family happily returned to the San Francisco Bay area. Upon his return he consulted for independent labels, AMFMi (on their Internet strategies), and Bill Graham Presents (corporate marketing programs). In November 2000 Morty conceived, developed and executive produced the music television series, "Live At The Fillmore", which aired monthly in 12 cable markets. In January 2001 Morty launched the independent record company for Tower Records, 33rd Street Records. He is currently enjoying his third year as the President of the label. Mort is happily married to his wife Debbie and is a devoted father of three; Jacob, Isaac and Emunah. Stephen Murray is the founder, president of entertainment and chief creative officer for BurnLounge. His responsibilities include the overall creative direction for the company and serves as the liaison to the entertainment industry. With his unique blend of creative and business acumen, Murray has been a driving force behind many successful ventures in the digital music business for more than a decade. Prior to joining BurnLounge, Murray co-founded 456 Digital LLC, a digital entertainment company, with television personality, Carson Daly (MTV, NBC), music executive, Jonathan Rifkind (Loud Records/Sony) and Ryan A. Dadd (BurnLounge). Prior to 456 Digital, Murray served as the creative director of RevImage, LLC, a digital consulting and creative services company providing services to a variety of clients in the entertainment industry as well as several Fortune 500 companies Kelli Richards, President, The All Access Group: Kelli Richards is an established veteran and respected pioneer in the convergence of entertainment and technology, especially within the digital music/media arena (where she has been an active participant for the past decade). She's a catalyst for profitable creative breakthroughs that involve brands and technologies, and individuals at the top of their game. Basically, she connects the dots between technology companies and the entertainment industry – seeking new revenue streams and distribution opportunities for both. Kelli is the principal of her own company, the All Access Group, which specializes in harnessing the power of the Internet and e-commerce opportunities to create world class campaigns, facilitate strategic alliances, and produce unique projects for A-List celebrities and musicians, established corporations, as well as for numerous startups. She acts as a "Director of Entertainment Alliances" for hire to major technology companies -- creating strategic initiatives and spearheading content acquisition deals that allow for mutually advantageous collaboration with content owners, including top entertainment companies and established artists (directly). She has unparalleled access to decisionmakers both in entertainment and in technology, which allows for accelerated traction in terms of getting things done for her clients with alacrity. In addition, she seeks brand extension opportunities that will generate additional revenue streams and promotional opportunities for name artists through new means of digital distribution. Prior to launching the All Access Group, Kelli spent 10 years at Apple Computer most recently as Music and Entertainment Markets Manager. She has also done work with Silicon Graphics (SGI) in their Entertainment Marketing group. Kelli previously held positions at EMI Records as an A&R exec, and also at Guitar Player Publications. For several years in the mid-to-late 90s, Kelli partnered with rocker Todd Rundgren to develop a series of firsts during the early days of digital music, most notably PatroNet, the earliest Internet-enabled artist subscription service (see "www.patronet.com"). For the past two decades, she has also been an acclaimed producer of various music projects as well as a wide variety of events including: MB-5, Webnoize Conference, Tribute to Paul McCartney CD, California Music Awards (formerly the BAMMIES), Pollstar Awards, Webby Awards, and other similar projects/events. Kelli also produced a highly successful conference which she co-founded for two years running in 1999 and 2000 entitled "MB-5: The Future of Music", and more recently produced a large fundraiser in 2002 in support of the UN's "Adopt-A-Minefield" organization dedicated to clearing landmines featuring Paul McCartney, Brian Wilson & Jay Leno. She was the talent producer behind the BAMMIES (now known as the California Music Awards) for nearly 20 years. She has also been co-producer of the Pollstar Awards for the past five years. All Access Group's diverse range of clients have included: Philips, Apple Computer, Motorola, iFilm, Akimbo Systems, Media Rights Technologies, Sony Net Services, Wipro, Todd Rundgren, David Bowie, Michael Jackson, IUMA, My-Reputation, Storymail, NBC Interactive, and many others. Kelli has recently co-authored two books – a book/DVD entitled "The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets", published in 2005 by Backbeat Books; the other one is "Creating Business Breakthroughs You Want: Secrets and Strategies of the World's Greatest Mentors" published in 2004 by Mission Publishing. She's a sought after panel moderator and speaker at digital music and digital media conferences, and a contributor to the media as an expert in the areas of digital music, digital media, artist-related issues, and integrated brand entertainment. She holds an MBA with an emphasis in marketing, and a BA in marketing/filmmaking from San Jose State University. She also holds a Certification in Life Coaching through Debbie Ford’s Institute for Integrative Coaching. In her spare time, she enjoys yoga, gourmet cooking, nutrition, reading, time with friends, and hiking in the local recreational areas of the San Francisco Bay Area.