Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Thursday, August 17 2:15 PM - 3:30 PM Track I: Personalized Mobile Experience – Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising The mobile device is the unique personal platform. That may seem to be stating the obvious, after all, a phone is by definition a private and highly personal form of expression. But the mobile device of the present and future is more than a phone, it is a fully personalized mobile communications and entertainment experience, connected to the web, connected to a voice, text and video network, able to as easily put the user in a phone conversation as it is able to assist in shopping tasks and social networking activities. The personalized mobile experience only begins with the million bizarre ways that a cell phones rings. In the future, the mobile experience, will be as complex as the personal imagination. Brett Crossley, VP of Sales and Marketing, Experience Group, Packet Video David Ratner, Head of Digital Identity, Openwave Systems Mark Pascarella, President, Gotuit Media Corp. Atakan Cetinsoy, VP Business Products, MyStrands Vincent John Vincent, President & founder, GestureTek, Inc. Michael Papish, President & CEO, MediaUnbound Nick Desai, founder, Chairman and Chief Creative Officer of Juice Wireless, Moderator Mark Pascarella, President, Gotuit Media Corp.: Mark Pascarella is President of Gotuit Media Corp. As one of Gotuit’s founding investors, Mark has been a member of the company’s Board of Directors since inception and joined Gotuit full-time in 2001. Under Pascarella’s direction, Gotuit has pioneered video search / navigation and has become the leading provider of on demand video products for multiple platforms including: cable, broadband and mobile. Before joining Gotuit Media, Pascarella teamed up with Sidney Topol, the former Chairman and CEO of Scientific-Atlanta (SFA), to found The Topol Group, an early-stage investment firm. In addition to Gotuit, The Topol Group's investments include broadband router manufacturer RiverDelta Networks (Motorola), cable services provider Navic Networks, VoIP switch maker Cedar Point Communications, and the multimedia semiconductor company Atsana, where Pascarella served on the Board of Directors. From 1992 to 1997, Pascarella worked in Business Development at Procter & Gamble. He holds a BS in Management from Bucknell University and an MBA from Harvard Business School. Brett Crossley, VP of Sales and Marketing, Experience Group, Packet Video: As VP of Sales and Marketing for the Experience group at PacketVideo, Brett is responsible for market direction for mobile entertainment experience services. Brett came to PacketVideo through the acquisition of Tusonic, a music personalization, information and community software company where he was a founder. PacketVideo is the worldwide leader in mobile multimedia client software and PacketVideo clients power numerous mobile multimedia services including Verizon's VCAST. Prior to Tusonic, Brett was product manager in charge of IBM's Content Management integration products that brought together image, audio, video, and text content from multiple content management platforms. David Ratner, Head of Digital Identity, Openwave Systems: David Ratner is responsible for the overall strategy, direction, and P&L management of the Digital Identity business unit at Openwave Systems. In this role, he focuses on product management, product marketing, market development and partner relationships to help Openwave's customers launch value-added broadband and wireless data services, specifically focusing on the area of subscriber data management, identity management, centralized subscriber data storage, subscriber behavioral knowledge and the resulting profiling and personalization of the consumer experience. Prior to joining Openwave, David was managing multiple research projects on replicated, distributed file systems at the University of California, Los Angeles. David has published many papers on mobile computing, including Replication Requirements in Mobile Environments published in Mobile Networks and Applications (MONET) Volume 6 in 2001. Dr. Ratner holds a B.A. in Mathematics and a B.A. in Computer Science from Cornell University, graduating magna cum laude and with Distinction in All Subjects, and received his M.S. and Ph.D. in Computer Science from the University of California, Los Angeles. Vincent John Vincent, President & founder, GestureTek: Vincent John Vincent is the co-founder of Vivid and has been the creative force for it and GestureTek’s technological developments for the past 15 years. Mr. Vincent’s own unique creativity has been instrumental in defining and developing the video gesture recognition and control industry. In addition to commercially marketing the company’s technology, he is responsible for day-to-day operations of the business. Having historically owned the responsibility for the marketing and sales initiatives, he is responsible for the ongoing market identification and the development of product in multiple vertical markets. He has overseen the creation of well over 400 GX Gesture Extreme System™ applications for games, corporate communication, TV productions, education, and rehabilitation medicine uses. He is responsible for managing the sale, development, and installation of GestureTek systems worldwide. Mr. Vincent is recognized as a leader in the world of multimedia, with over fifteen years of experience. By invitation, he has toured and spoken worldwide and has been a keynote speaker at numerous industry conferences. In 1994 he co-created and was one of the Executive Producers of The International Digital Media Awards. He is on the advisory board for the Toronto Design Exchange VR Visualization Center, and the Art Institute of Toronto. In 2003, he was honoured by the Canadian Digital Media Association with a Lifetime Achievement Award. Mr. Vincent has a degree in Psychology from the University of Waterloo. Atakan Cetinsoy, VP Business Products, MyStrands: Atakan has more than 10 years of customer and product marketing experience with some of the most admired global brands in the computer hardware and software, Internet/e-Commerce and transportation industries. Most recently Atakan served 5 years with Apple Computer, where he led the effort to model customer value as driven by the adoption of digital media services offered through the market leading iTunes Music Store platform. His ability to recognize emerging consumer trends in this fast growing segment of the media market led to the first fully personalized application of music recommendations on the iTunes platform serving millions of users in 21 countries. Prior to iTunes Music Store, Atakan spent 3 years developing the global enterprise marketing infrastructure and processes for Apple's US$1 billion plus online direct sales channel. Before joining Apple in 2001, Atakan was part of Yahoo!'s loyalty marketing team crafting online methods to increase user retention while leveraging key marketing partnerships with consumer brands to bring more value to the 6 million plus member base. Atakan also has tenure with FedEx during which he managed the company's award winning online near real time package tracking services and oversaw the effort to launch vertical applications in the same category. As part of FedEx Corporate Marketing team his work fueled the repositioning of the marketing strategies for the hotly contested multi-modal, dual carrier shipping segment. Atakan holds a B.S. degree in Electrical and Electronics Engineering from Bogazici University in Istanbul and an M.B.A. from The University of Georgia as a fully sponsored Internation Student scholar of the Terry College of Business. Michael Papish, CEO, MediaUnbound: Michael is the President & CEO of MediaUnbound, a music recommendation and personalization technology company based in Cambridge, MA. He co-founded the privately held company in 2000 with two friends from WHRBfm, Harvard's student run radio station. As CEO, Michael leads the company's sales and marketing divisions and helps coordinate the melding of computer engineering and human music analysis which drives MediaUnbound's technology. Michael has spoken on and moderated numerous industry panels and testified in front of the U.S. Copyright Office on issues regarding webcasting and digital music. He serves as the Special Adviser to the Taskforce on Recordkeeping in Noncommercial Webcasting and acts in a pro-bono capacity as policy and technology adviser for WHRB. He graduated from Harvard University with an A.B. in Astrophysics and Philosophy. Nick Desai, founder, Chairman and Chief Creative Officer of Juice Wireless: Nick Desai is the Co-Founder, Chairman and Chief Creative Officer of Juice Wireless. Nick is the visionary behind Juice’s award wining products, exceptional customer base, and most recently, the Personal Broadcast Network concept. Nick is a proven serial technology, internet and wireless industry entrepreneur and has been a thought leader in the evolution of mobile data services since their inception. Nick’s vision of seamlessly integrated internet-to-mobile applications is realized in Juice’s highly popular MobileBday.com birthday reminder service, in Juice’s award winning Epi-To-Go mobile shopping list application, and most significantly in the JuiceCaster Personal Broadcast Network. Prior to Juice Wireless, Nick was a co-founder of Lemko Corporation (www.lemko.com) – a market leader in IP based cellular infrastructure solutions. For Lemko, Nick led business development with top tier carriers ranging from Cingular to Reliance and Sprint PCS to Bharti Telecom. Prior to Lemko, Nick was Founder and CEO of Zkey.com – a multi-award winning market leader in the personal identity management and mobile commerce infrastructure space. Nick is a frequent speaker and author. He has spoken at venues ranging from CTIA to the Harvard Business School to the eCEO Summit. He has written a regular column for California CEO Magazine for over three years now. Nick holds an MS in Electrical Engineering from UCLA and a BS in Electrical and Computer Engineering from UC Irvine. Nick resides in Los Angeles, California.