Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day One Wednesday, November 29th 4:10 PM – 5:15 PM Track IV: Implications of Mobile Device & Service Innovation – How Video & Audio Enhancement Drive Avenues for Subscriber and Revenue Expansion The wireless experience is merging with entertainment consciousness. What was thought to be absurd two years ago is now fait accompli. The mobile device is about to reinvent itself once again to include the full range of entertainment dynamics, from just a phone to a device with the functionality of a radio or MP3 player abd the video quality of a DVD player. Video phones will be for watching TV, watching friends on vacation and for watching movies. Mobile devices will range from the mini, the micro to the mini-laptop, perfect for watching full-featured live sporting events. Music will be accessed via the mobile device. Video shopping will be become a factor in the marketplace. The parameters of the mobile audio and video experience are only now beginning to be understood. Claude Florin, Multimedia Marketing Manager, OpenCall Business Unit, Hewlett-Packard Bertold Heil, Head of Strategy and Business Development, T-Systems Gunnar Garfors, Director of Mobile Services, Norwegian Broadcasting Co. (NRK) Martin Blumquist, Head of Partner Acquisition, Sony Ericsson Antonio Schuh, Director, Content Strategy, Telefónica S.A. Jim Cantalini, CEO, GIST Communications Ken Rutkowski, founder, KenRadio Broadcasting, Moderator Antonio Schuh is Director for Content Planning and Strategy at Telefonica’s corporate content group. In that capacity, he oversees business planning, alliances and cross-media efforts for content-related initiatives for IPTV, mobile and Internet in Telefonica’s various markets. Prior to that, he coordinated business development for TV in Telefonica’s Latin American operations. Prior to joining Telefonica, Antonio was a management consultant, working at DiamondCluster (principal) and Arthur D. Little (manager) in strategy assessments, turnarounds and new product launches for telecom and media companies, with emphasis in supporting start-up operations. As a consultant, he worked in more than 10 countries. He began his career as an executive in finance and operations a leading diversified media conglomerate. He holds a BSc in Computer Science, a BA in Communications, a MA (with distinction) in Management of Communication Firms from the Annenberg School for Communication of the University of Southern California and studied for a PhD in Innovation Management at the University of Manchester. Claude Florin, Multimedia Marketing Manager, OpenCall Business Unit, Hewlett-Packard: Claude Florin is marketing manager at Hewlett-Packard’s OpenCall Business Unit. He leads HP’s activities in video messaging and multimedia for convergent service providers. He joined HP’s OpenCall Business Unit to manage development of voice solutions. This contributed to successful delivery of Equant’s Voice over IP VPN, Fastweb’s triple play service and several operator’s Voice XML portals. In 1997, as marketing manager for HP’s he launched OpenView management and service provisioning to GSM operators worldwide. Previously, he served as HP’s corporate R&D manager for participation in European Commission communication research program, contributing to early development of the Web at CERN and html at W3C. He also initiated a medical imaging network business. Early in his career, he co-founded AsOne music concerts promotion company, organizing events with audiences reaching 40’000 in Switzerland. He worked at Videowest in TV / radio production in USA. Claude Florin holds a MSEE from the Swiss Federal Institute of Technology, Lausanne. He is a member of IEEE Communications and the Internet Society. HP OpenCall is a line of carrier-grade, platforms for the development and deployment of communication services over voice, video and data networks. For further information, visit: http://www.hp.com/communications/opencall Gunnar Garfors is the Director of Mobile Services in NRK's Division of Developments. He has contributed to the Norwegian Broadcasting Corporation's leading position in the mobile sphere through the launch of i.e. live TV on mobiles, advanced interactivity and real time 3G video on national television. He holds a Master of Management Degree from Norwegian School of Management and a Bachelor's Degree in Broadcasting from Falmouth College of Arts in the UK. The 31-year-old is originally a journalist and worked in various media companies in Norway and abroad before joining NRK in 2000. He regularly presents NRKs latest mobile innovations on conferences around the world. Dr. Bertold Heil is in charge of strategy and business development with T-Systems’ Media& Broadcast service unit. He holds a Ph.D. in Strategic Management as well as a graduate degree in Business and Economics. Apart from a short term in the international trade industry, working for a trading company in Germany and the Trade Development Alliance of Greater Seattle, his professional experience before accepting his current position was in management consulting. Before joining T-Systems, he was with Detecon International, PricewaterhouseCoopers and Dialog Consult. His assignments have given him the opportunity to work with a large number of media companies both in Germany as well as internationally. He enjoys being a visiting tutor at the Medienakademie Köln and Henri-Nannen-School. A high number of contributions to national and international conferences, numerous publications give proof of his ongoing assessment of the complex issues challenging today’s media and broadcast markets." Ken Rutkowski is one of most broadly-informed and connected people in the media, entertainment and technology (MET) market. A true industry insider, Ken’s relationships span senior managers of leading technology companies to studio executives; from small software companies innovating the next generation of MET products/services to IT outsourcers and consultants. Part pundit, part matchmaker, part strategist – Ken helps start-ups to multi-national corporations understand the trends shaping their industries and connect with the people that matter. As pundit, Ken’s daily Internet and radio talk show, World Tech Round-Up, is a must-listen-to source of inside information for over 186,000 Internet listeners in over 40 countries – regularly scooping the major media and giving perspective to emerging trends, developments and industry maneuvers. His Daily Tech Clicks newsletter and IQ Report are distributed 5 days/week to the technology, entertainment and business elite. As matchmaker, Ken opens doors for clients across the media, entertainment and digital technology landscape. In 2000, he founded METal, a networking group of 100+ MET industry influencers that meet for breakfast and information sharing each Saturday in Los Angeles. Additionally, he co-hosts MET Salon, one of Los Angeles’ premier invitation-only networking events. As strategist, Ken helps clients utilize emerging technology developments to create new business models, identify revenue opportunities and out-maneuver competitors. Combining his deep understanding of MET convergence with an insider’s perspective of the problems facing the industry today, Ken crafts breakthrough strategies that leverage innovations in the digital economy. On an international level, Ken works with countries such as Finland, Australia and Holland – helping them fortify their technology outreach story and strategy. In his public role, Ken is a founding member of the Streaming Media Executive Committee and is on the board of several media, entertainment and technology companies. He is a much-sought-after speaker/moderator at conferences around the world. He regularly appears as a guest correspondent for Fox 11 KTTV and Fox’s Good Day LA – talking about everything from new tech gadgets to important websites. James C. Cantalini, Chief Executive Officer, Gist Communications Inc.: Jim joined Gist Communications Inc. in January 2001 from an extensive career in the Investment Banking industry. He was previously with UBS Warburg as a Managing Director in senior management and client management roles. Earlier, he ran Spring Capital Group, a private investment boutique specializing in private investment, debt restructuring and international privatization. His career has also included business-building and transaction execution positions at Credit Suisse First Boston, Lehman Brothers and Bankers Trust. His international experience includes transactions in Germany, France, United Kingdom, Poland, Spain, Portugal, Australia and Italy. He earned his MBA in Finance from the University of Chicago, in addition to a Masters in International Economics from the University of Louvain (Belgium) and an undergraduate degree in History from Holy Cross College.