Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Two Thursday, November 30th 9:00 AM - 10:15 AM Track III: Movies, TV and Video for Mobile - Original Entertainment & Information Programming Jumpstarts the Revolution To be present at the start of a new creative industry is to be a member of a graduate class of a great and fantastic new university. While the unknowns in the mobile TV & video universe may not be as daunting and experimental as was the first generation of TV in the 1950s, the challenge of creating and producing for mobile TV and video is still to be present at the beginning of a new frontier. As hundreds of millions of consumers worldwide begin tuning into a Mobile video universe, the task of reaching them with new ideas, new creative forms, new services – some that will be rewarded with millions of viewers and dollars and some that will fail – will make for one of the greatest and challenging experiences of our lives. Mobile TV, video and film programming will be at the heart of a transforming communications world and we welcome you to being at the start of a new medium. Edward Humphrey, Head of Interactive, Flextech Television Peter Mercier, Director of Business Development, MobiTV Daren Tsui, CEO, mSpot Mark Fitzgerald, co-founder and Managing Director, MX Telecom Ferhan Cook, founder & president, Any Screen Productions Ltd Hyacinth Nwana, Managing Director, Mobile Media Solutions, Arqiva Gerrit Jan Konijnenberg, CEO, Comsys & founder, 3GMC, Moderator Edward Humphrey is head of interactive at Flextech Television, where he is responsible for interactive strategy and digital media across its six channels - LIVINGtv, Bravo, Trouble, Challenge, Player and FTN. During his time at Flextech, Edward has launched mobile versions of LIVINGtv and Bravo, and overseen the creation of Trouble Homegrown - a cross-platform user-generated content iniative for teen channel Trouble. Previously Edward has worked for ITV Interactive and Granada Productions, where he worked on properties such as I'm A Celebrity - Get Me Out Of Here, Pop Idol, UEFA Champions League and This Morning. Peter Mercier, Director of Business Development, MobiTV: Peter Mercier is Director of Business Development for MobiTV (Europe) with more than ten years experience in mobile media, content, and pay television. Based in London, Peter is responsible for sales and business development in the EMEA region for the world’s leading mobile television services provider, MobiTV, licensing technology, managing key accounts and closing international content licenses. Peter joined MobiTV in October 2005 from T-Mobile International where he worked as a Director of Alliances and Partnerships, responsible for content and marketing licenses on a pan European basis. Peter also has extensive experience in UK pay television launching digital channels, interactive services, and managing a business development team at ITV in London and Cable & Wireless Communications. Ferhan Cook is the managing director of Any Screen Productions, a leading european consultancy in digital media. Ferhan is a new media veteran with over 20 years experience in the Interactive Media space. One of the original Apple Multimedia evangelists from the early days of Quicktime, Ferhan has spent 11 years in Apple computer in Apple Education, Apple Pacific and Apple Europe divisions, covering the globe in product marketing and software distribution roles. After Apple, Ferhan launched a digital talent and multimedia distribution agency, Mediaplay international, and worked with most of Europe's prominent publishers, creators and technology leaders, such as IBM, Apple, Marc Cander, Zapa Israel. Burda, Discovery, Paramount, Economist, Larousse, Hachette, Flamarion. Ferhan also did a short stint (1999-2000) at the leading interactive agency Razorfish as VP of Interactive TV and Broadband, where she advised clients such as TPremiere, homas Cook, Vodafone and Channel 4 in cross platform and broadband content strategies. In 2001, Ferhan and a couple other partners launched the highly popular Broadband Bananas networking group focussing on Interactive TV, whose useful website enjoyed some 25,000 members. Since 2003, Ferhan has been focussing on Mobile TV content. She has launched the first Mobile TV Screenings and Awards programmes at MIPTV/MILIA, a well-known television and new media event in the south of France.. Ferhan has served on the juries of Mipcom Mobile TV Awards 2005 and 2006, and had a chance to evaluate hundreds of original mobile entertainment content and formats from around the globe. Ferhan's new company Any Screen Productions, focuses on creating mobile and broadband TV content and international acquistion and distribution strategies, and new formats for digital entertainment. Any Screen's mobile clients included MobiTV, Nike, and others. Ferhan is also recognized for organizing high quality industry events and strategic conferences and seminars. www.anyscreenproductions.com Daren Tsui is the CEO and co-founder of mSpot, a pioneer in mobile multimedia entertainment. Tsui founded the company in 2004 with the goal of helping movie studios, music labels and media corporations produce and deliver exciting, high-quality audio and video programming for mobile phones. Since its introduction to the market, mSpot has launched four services ranging from radio, music, sports and was the first mobile entertainment service to stream full-length feature films to mobile phones. Prior to founding mSpot, Daren was the vice president of business development at Enpocket, a global mobile media company providing integrated entertainment and marketing services. Hyacinth Nwana – Managing Director, Mobile Media Solutions, Arqiva: Dr Hyacinth S. Nwana joined Arqiva in July 2005 as Managing Director, Mobile Media Solutions. He is responsible for all the company’s activities in mobile TV and datacasting. Previously he was Director of Products, Content & Technology at Quadriga Worldwide Ltd – the leading EMEA technology and managed services provider to the hospitality industry. Before Quadriga, he was Executive Director and Global Chief Technology Officer & Investment Manager at antfactory Holding Ltd – a $500M technology investment firm. Before antfactory, he worked for British Telecommunications plc as a senior manager at the Advanced Communications Research (ACR) department at BT Laboratories, Adastral Park – now BT Exact. Dr Nwana holds a first degree in Computer Science & Electronic Engineering from the University of Birmingham, an MSc in Computer Science, a PhD in Artificial Intelligence/Computer Science from Aston University, Birmingham and an MA in Computer Science Education from Queen’s College, Cambridge. He also holds an MBA from the London Business School, University of London. Between 1988 and 1994, he worked in various roles (lecturer, researcher, visiting or contract scientist) for the Universities of Liverpool, Keele and Calgary (sponsored by the Royal Society), Shell Research Labs, Unilever Research Labs and BT Labs. He remains a visiting professor at Brunel University in West London. Dr Nwana is married with three children and includes running among his leisure activities. Mark Fitzgerald is the co-founder and Managing Director of MX Telecom - a leading wireless solutions provider founded in 2000, as well as being the company that invented the concept of 3G Video Short Codes. Six years on, MX Telecom is one of the largest wireless gateways in the World, with over 500 clients, ranging from mobile network operators, broadcasters, media agencies, content providers and government agencies. Prior to MX Telecom, Mark worked for JP Morgan as a futures and options derivatives trader. Previous to his time at JP Morgan, he held numerous positions at several city institutions including Merrill Lynch, Natwest GFM, SBC Warburg, and Dresdner Kleinwort Benson. Gerrit Jan Konijnenberg, Managing Director, 3G Media Consult BV: Gerrit Jan Konijnenberg (1963) is CEO of Comsys Telecom&Media, a Dutch technology provider for interactive telephony solutions for operators and media companies. Konijnenberg published a book on i-mode in 2002 and is one of the pioneers in European mobile content. Since 2005 Konijnenberg is the Chairman of the MEF Mobile TV innitiative. Konijnenberg is also Chairman of the Dutch Forum for Innovating Media.