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Hollywood Europe in London, ExCeL London, The Docklands
November 29 - December 1, 2006
The Agenda - Day Two
Thursday, November 30th

9:00 AM - 10:15 AM
Track IV:
The Networked Entertainment Home - the PVR/DVR – the Set-Top & PC Entertainment Server
The home entertainment server is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, more complicated than the older battle of the home PC vs. the TV. This is a world containing the set-top box, the PVR, the PC and a host of other devices. The next generation of DTV/Set-Top/PC home entertainment server will come into the battle delivering Internet, music, games, movies, plus innovative two-way communications and telephony services that the old set-top provider was only beginning to deliver. This battle for the home will be a tremendous winner for both the consumer as well as for the content industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success.
Aaron Feen, Director of Consumer Marketing, Digital Entertainment Solutions, AMD
Hans Vind, Product Manager, IP Video Solutions, Motorola Connected Home
Jack Perry, CEO, Decisionmark
Doug Lowther, Vice President Marketing, Irdeto
Rob Tobias, Director of Product Marketing, Home Networking, Silicon Image
David Gillies, Director of Technology, Pace Micro
David Mercer, Vice President and Principal Analyst, Strategy Analytics, Moderator

Aaron Feen, Director of Consumer Marketing, Digital Entertainment Solutions, AMD: Aaron Feen is Director of Consumer Marketing for AMD’s digital entertainment solutions, including the AMD LIVE!™ PC brand. Prior to his current position, Feen was AMD’s Director of Marketing for China where he was responsible for expanding marketing coverage across China, winning new customers and growing market share. Feen has been with AMD since 1992, during which time he has held various sales and marketing positions, including division marketing manager, product manager and technical sales engineer. Feen holds a Bachelor of Science degree in Electrical Engineering from the University of Illinois.












Rob Tobias, Director of Product Marketing, Home Networking, Silicon Image: Rob is the Director of Product Marketing, Home Networking for Silicon Image, a leader in the secure storage, presentation and distribution of high-definition content. Silicon Image is a co-creator of the HDMI standard which has become the digital audio/visual interface for consumer electronics products. Rob is leveraging the success of HDMI, which also includes device control, to develop a home networking solution for consumer electronics. Prior to this, Rob was the Director of Intellectual Property Marketing for Silicon Image where he help propel them into a top 10 IP provider with their HDMI, DVI and Serial ATA cores. Rob has also held senior marketing positions at Mirra, acquired by Seagate, Fawcette Technical Publishing, BuzMe, Mixman Technologies and LSI Logic. He has a BSEE from UC Davis and an MBA from Santa Clara University.








Lars Bengtsson,
President and CEO, Kreatel Communcations, a Motorola company : Lars Bengtsson is the President and CEO of Kreatel Communications AB, which was acquired by Motorola in 2005. In this role, Mr. Bengtsson is responsible for the general management for product units globally and for the sales unit in the EMEA region. He has held this position since 1999 and since this time, he has built up the organization and its operations to become one of the market and technology leaders in EMEA. Prior to joining Kreatel, Mr. Bengtsson worked for the Ericsson group and was responsible for establishing the first logistics unit within Ericsson that dealt with software products. In this role, he was established processes to support this business, including management of software licenses in purchased subsystems and configuration management. Mr. Bengtsson holds a M.Sc. degree in industrial engineering and management from Sweden’s Linköping Institute of Technology.

Doug Lowther, VP of Global Marketing, Irdeto: Doug Lowther joined Irdeto in 2004. Prior to that, Doug was an independent consultant and strategy advisor. Doug's previous roles include several executive positions with Nortel Networks, where he held roles such as VP and GM, Wireless Applications, and VP, Strategic Marketing. He has also led product development teams in Wireless Data, GSM access, Switching, and Intelligent Networks. Doug started his career building network planning and operations systems for telecom operators. Doug has a global perspective, having lived and worked in Canada, France, Singapore, Switzerland, and the Netherlands. He holds an executive MBA from IMD International in Lausanne, Switzerland and a Computer Science degree from the University of Manitoba.


Jack Perry
, President & Chief Executive Officer, Decisionmark: Since 1996, Jack Perry has successfully guided Decisionmark from startup to a highly profitable business. Mr. Perry has long been acknowledged as a media technology visionary known for his work with high-growth, technology-based companies such as Powercore, CE Software, and Interactive Resources. He is also noted for his Electronic Program Guide (EPG) innovations, for his work in the digital TV sector, and for his groundbreaking efforts regarding issues surrounding the SHVIA. Mr. Perry is also a respected figure inside the beltway for having educated legislators and members of the FCC on digital and satellite broadcast issues. He has been the lead inventor in the development of Decisionmark's growing number of patented technologies. The first patent covers household determination of broadcast signals delivered via satellite, others are key to solving issues related to broadcast signals delivered via the Internet or advancing the EPG to the household level. The most recent patent covers off-air antenna selection at the household level, a very timely patent due to resurgence of over-the-air broadcasting with the emergence of the transition to digital TV. These technologies have served as the basis for several Decisionmark innovations, all developed under the leadership of Mr. Perry, including TitanTV.com. The TitanTV EPG is the premiere online program guide with PVR capabilities having nearly half of a million users and placement on nearly 1,000 TV station web sites. It is the only guide that is updated in real-time by broadcasters who use Decisionmark's proprietary program scheduling tool. Mr. Perry has been a regular presenter at broadcast and technology conferences across the U.S., including: Streaming Media East and West, Kagan's Digital Household Summit, CES and Digital Hollywood. Mr. Perry has also been named a member of the Consumer Electronics Association's Academy of Digital Television Pioneers. In October 2005, Mr. Perry was the Keynote Speaker at the DTV Symposium. Mr. Perry was recently nominated by the Consumer Electronic Association's Academy of Digital Television Pioneers (the DTV Academy) for its 2004 Best DTV Leadership (Industry) Award. A resident of Cedar Rapids, Iowa, Mr. Perry earned a Bachelor of Liberal Arts degree from the University of Iowa.

David Mercer, Vice President and Principal Analyst, has 17 years' experience in analysis and consulting in the digital consumer, broadband and media industries. During that time he has worked with major global players across the value chain, including Sony, Microsoft, Motorola, Philips, Samsung, Thomson Multimedia, Matsushita, BT, France Telecom, the BBC and OpenTV. He is widely recognized as an authority on advanced television, emerging consumer technologies and the broadband home, and speaks regularly at international conferences. Mr. Mercer is frequently quoted by the specialist and general press and media. Mr. Mercer currently focuses on strategic issues relating to the impact of digital convergence on consumer markets, emerging entertainment services and applications in Interactive Digital Television and broadband Internet, and next-generation home entertainment technologies including HDTV, flat panel TV and digital video recorders. Mr. Mercer joined Strategy Analytics in January 1997, after a period of freelance consulting and writing. He previously spent a year at the specialist research firm, Understanding and Solutions. He also worked at the precursor to Strategy Analytics, BIS Strategic Decisions, where he managed the company's market-leading consumer electronics and media research and analysis programs. David Mercer graduated from Reading University in the UK in 1987 with a BA (Hons) in Linguistic Science.