Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Two Thursday, November 30th 3:50 PM – 5:00 PM Track II: Rethinking Advertising: VOD, DVR, Broadband & Mobile - New Video Platforms, New Video Paradigms In this session, we will look for a comprehensive understanding of the what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Barry Frey, SVP, Cablevision Advanced Platforms Stephen Reeder, Vice President, Business Development, EMEA, ICTV Dave Shruers, Head of Online, Initiative Europe Jonathan Wilson, Senior Account Director. Red Bee Media Sean Cohan, Vice President, International Business Development & Digital Media, AETN International Miles Hudson, Business Development Director, TANDBERG Television Terry S. Bienstock, Bienstock Consulting, LLC, former EVP & General Counsel, Comcast Cable, Moderator Dave Shruers, Head of Online, Initiative Europe, London, U.K.: Dave has been working in the digital media environment since 1999. He started out at media21, the first-ever independent digital media agency to launch in the UK. During that period, he worked on pioneering campaigns for clients such as Bertelsmann, VNU, Virgin, MTV, Cartoon Network, BlueSquare and the 365 Corporation. Subsequently Dave moved to the Interpublic Group of Companies, where initially he worked at Universal McCann where he was responsible for digital media across a range of business such as Microsoft (helping to successfully launch the Xbox), BSKyB, Panasonic, Virgin Atlantic and Saab. In 2005, Dave joined Initiative where he currently runs the online media department and leads digital media strategy for the likes of General Motors, Samsung and Tesco, among others. Stephen Reeder, Vice President, Business Development for EMEA, ICTV: Stephen Reeder joined ICTV in 2006, bringing to the company 17 years experience in the European cable, IPTV and telecommunications industries Reeder joined ICTV after three years as executive vice president with ANT plc., a United Kingdom developer of software for the delivery, presentation and control of interactive television applications and services. With ANT, Reeder was responsible for all sales, marketing, partnership and product management. In addition, he served on the company’s Board of Directors and was instrumental in the company’s listing on the London Stock Exchange’s AIM market. Prior to joining ANT, Reeder held positions with Lucent Technologies, as a regional account director, and with Concert, an international telecommunications provider, as head of hosted services new product development. From 1989-99, he was with BT’s Consumer Products, Cable TV Services and Research and Development units in various engineering, business development and executive assistant capacities. Reeder holds a First Class Honours Degree in Electronic Systems Engineering from the University of East Anglia, and an MBA from the London Business School. Barry Frey, SVP, Cablevision Advanced Platforms: Mr. Frey, having earned a reputation as one of the industry’s most innovative marketers, now heads up Cablevision’s Advance Platforms initiatives by developing and launching on demand and interactive opportunities for national and regional sponsors and their advertising agencies. Prior to joining Cablevision, Mr. Frey founded Next Level Media & Marketing LLC, which created and executed successful media and marketing strategies for companies in the cable, multimedia and interactive industries. His clients included The Advertising Council, Resorts Sports Network, VOY Hispanic CONCERT Video on Demand, and Laureus Sports Awards. Previously, Mr. Frey was in charge of sales and marketing divisions at leading companies including: Crown Media, the National Basketball Association (NBA), and USA Networks. While at Crown Media, Mr. Frey served as senior vice president of global media sales and managed the sales division responsible for creating the first digital product placement agreements on television. Previously, Mr. Frey was senior vice president with the National Basketball Association and oversaw the development of leading multi-million dollar, multi-platform advertiser agreements. Earlier in his career he was responsible for overseeing international sales and new business development at USA Networks. Miles Hudson, Business Development Director, TANDBERG Television: After graduating from Durham University, Miles was recruited by the BBC and worked for several years in both radio and television engineering and resource management balancing the demands of the creative production teams with the available technologies. He then established a media operations company working with a number of clients to provide enabling technologies and services to the commercial sector. He has also worked for Sony and Snell & Wilcox during the emergence of MPEG technologies followed by period as a COO for a transmission presentation SME prior to joining Tandberg Television in 2001. He is responsible for championing Tandberg Television’s content management business segment in EMEA, promoting and encouraging debate on the new technologies that enable new business models to be created around advertising and the repurposing of content. Establishing revenue streams from content and advertising is a key tenet with product solutions such as AdPoint as a proven technology. Miles has also been extensively involved with the introduction of Europe’s first open multi-vendor cable VOD system due to go live at the end of this year. He has recently be responsible for the introduction of a fully flexible, standards-based ingest solution capable of supporting multiple encoding standards, including high definition MPEG4 content which has currently been adopted by Red Bee and was used to ingest the high definition programming used by Telewest for their HD service launch earlier this year. Sean Cohan is Vice President, International Business Development & Digital Media for AETN International a division of A&E Television Networks. Cohan is charged with executing the strategic expansion of AETN brands outside the U.S., including A&E®, The History Channel®, The Biography Channel® and Crime & Investigation Network™. He is also responsible for overseeing the company’s international digital media activities, as well as managing several key strategic and operational initiatives. Since joining AETN International in 2004, Cohan has played a major role in the launch of several international channels and partnerships, including the launch of The History Channel Germany. He led the team that created AETN’s first mobile channels for the History Channel and The Biography Channel in the UK, which launched last November, and an agreement with MobiTV for A&E and The History Channel in Latin America. Most recently he secured an agreement with T-Online in Germany for our first international broadband VOD channel for The History Channel. Mr. Cohan was formerly Director, International Business Development for AETN International. Previously, Mr. Cohan worked at Primedia Inc. where he was Manager, Corporate Strategy and Operations. Prior to that, he was an Associate in the Investment Banking Division of Morgan Stanley & Co. Before joining Morgan Stanley & Co., Mr. Cohan served as Black Belt Project Manager at NBC. He also worked as a Business Analyst with A.T. Kearney, Inc. A graduate of Harvard University, Mr. Cohan holds an M.B.A. from Stanford University. Jonathan Wilson, Senior Account Director, Red Bee Media: Jonathan has been involved in the media industry for 17 years, 15 in interactive media. He has managed a broad range of interactive solutions in three industry sectors -- publishing, advertising and broadcasting. At Red Bee Media Jonathan manages teams dedicated to delivering highly creative and strategic broadcast design and interactive solutions for both broadcast and corporate clients. Previously, Jonathan spent five years working for the BBC’s commercial businesses as a Relationship Director and before that was an Account Manager in the new media arm of Saatchi & Saatchi. Jonathan is an avid football fan and player at the tender age of 39 and often spends his weekends cycling with his three children along the River Thames in London. Terry S. Bienstock is currently CEO of World Extend: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.