Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Two Thursday, November 30th 2:15 PM – 3:30 PM Track III: Movies, OnDemand Content and Broadband - Via the PC - Via the Set-Top: Technology & Content Movies delivered via broadband Internet! An idea that seemed to be dead on arrival just a year or two ago, is an industry on the verge of busting out. SVOD, VOD - features delivered via the Internet - via the PC and via the set-top is very much a part of our future. A centerpiece of this anticipated future is the expectation that the PVR, the Personal Video Recorder will become a fixture on the next generation of all home PCs as well as in Set-tops. Add to that a wireless connection between the PC/PVR and the Set-top or TV, and it doesn’t take brain surgery to see how the herky-jerky downside of IP delivery of rich media will become a thing of the past or at least a secondary consideration as consumers download content to the PVR and play it back in crisp, full screen DVD quality. Under this scenario, Internet SVOD will become a full competitor to SVOD via the cable or satellite. IP delivery of features is about to reshape the landscape of the film industry. Simon Calver, Chief Executive Officer, LOVEFiLM International Tim Sparke, Managing Director – MercuryMedia International Ltd Steve Oetegenn, EVP, Verimatrix Leslie Golding, co-founder and CMO, Acetrax Volkmar Breitfeld, CEO, ACE GmbH, fluxDVD John Holland, Managing Director UK, TV-Card (former, Head of Interactive TV and Digital Text Services, BBC), Moderator Tim Sparke, Managing Director – MercuryMedia International Ltd : Tim Sparke, a former AP, Walt Disney/ABC, Thames Television, and ITEL executive producer and distribution director, set up MercuryMedia in April 2000. Mercury’s mission was to develop and distribute factual programming for the international television market. In six years it has become a recognised source for high quality series, and award winning one off documentaries. Its catalogue has attracted the programming of some of the world’s leading production companies. In 2006 Mercury courted controversy and acclaim by distributing Loose Change 2, the world’s first internet movie blockbuster. 30 million downloads later, the film has been translated into 20 languages and has spawned a theatrical version which debuts in 2007. Following on from the success of Loose Change 2, Tim’s latest project Joiningthedots.tv launches February 2002. Designed as the leading documentary TVoBB site, it promises Independent Film for Independent People. Joiningthedots.tv is a joint-venture between MercuryMedia and Aggregator TV. Tim is a graduate of London Business School and Sussex University in the UK and Northwestern University in the US. Tim supports Chelsea Football Club, relaxes with Hatha Yoga and is happily married to Vidya. Steve Oetegenn, EVP, Verimatrix: Steve Oetegenn's career in the Information Technology industry spans 25 years. He has a wide range of experience in international business, having launched numerous high tech products to the global marketplace. He began his career with Burroughs Corporation (now UNISYS) as a specialist for Optical Character Recognition Systems. He has specialized in Digital Security and Anti-Piracy since 1998, working with Government agencies, Fortune 500 companies and Major Hollywood studios. Prior to joining Verimatrix, he was COO of MediaSec Technologies LLC, a pioneer and leader in the field of digital watermarking, COO of Argus Systems Group, a leading provider of Internet server security software, and CEO of DCE Communication Ltd, a world-wide provider of business messaging systems. Mr. Oetegenn has spoken at numerous global digital security conferences, he also speaks fluent German. Leslie Golding, co-founder and CMO, Acetrax: Leslie co-founded Acetrax, a white label movie platform in 2005 to meet the increasing demand of broadband ISPs looking to offer their own branded movie on demand service. Prior to this, Leslie worked at Siemens rolling out the successful M2Y DRM protected white label music platform to telcos such as Telstra in Australia. This platform was initially conceived in 2002 when at O2, Leslie as Head of Music presented the vision for launching the world's first mobile music service over GPRS/3G. Working with partners including SonyBMG, Universal, Warner, AIM and MTV, Leslie persuaded the O2 board to test the service followed by a commercial launch in UK and Germany in 2004. The significant media interest generated by the first mobile service to market an over the air music service resulted in the initiative being considered one of the most important strategic projects for O2 in 2004. Previous roles include EMI as Head of Sales for EMI Classics and Jazz (Blue Note) and BBC Worldwide where he successfully launched the double platinum selling album - Led Zeppelin at the Beeb, top selling Teletubbies single, re-launching Top Of The Pops albums as well as developing a local version of the Top Of The Pops format with RTL in Germany. John Holland, Consultant, Interactive TV and New Media (former, Head of Interactive TV and Digital Text Services, BBC): John Holland is a senior manager with more than 25 years TV experience. He has worked extensively in interactive media since the mid-1990s and has a track record delivering complex digital projects. Holland’s career has embraced a wide range of disciplines: business development and the identification and exploitation of new opportunities; negotiating deals; sales and marketing; branding; team building; innovative programme-making. With a background in journalism and TV production, he has worked with a wide variety of broadcasters, both in the UK and internationally. Whilst at the BBC, he played a prominent role in the strategic development and integration of interactive television into the Corporation’s digital offering. He has led a number of award-winning on-screen projects, including interactive Wimbledon at the BBC. Until recently, Holland was MD of interactive TV specialist Ensequence International, working with the most innovative of the major brands and broadcasters, such as Sky, MTV, Disney, QVC and HP. He now works as a strategic consultant in digital media and is Director of Television for innovation firm The Rights Marketing Company and MD of the UK arm of Paris-based TV-Card (a company focused on the exploitation of the second card slot in Digital TV Set-Top Boxes). Holland is a firm believer in the power of cross-platform communications to enable deeper relationships between brands and customers. He also believes strongly in the need to integrate digital with non-digital media, like print and outdoor, to realise fully the potential of the new communications channels. He is an alumni of Cranfield University School of Management.