Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Two Thursday, November 30th 2:15 PM – 3:30 PM Track I: Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace The music industry and the mobile community were made for each other. We got an inkling of it twenty years ago when the Walkman changed the way people listened to music, but we didn’t understand just how it would emerge until a couple of hundred million wirelessly connected handheld devices got sold to the consumer in one year. That is a whole other story. As a result of the mobile explosion, music and the consumer experience is about to take on a whole other relationship. With music as ringtone, mobile device as retail provider, mobile device as radio player, mobile device as music library, the consumer will be fully immersed in a mobile music experience. In this session we will not only address the question of mobile device as a musical provider, we will address the issue of revenue generation in that process. With the industry experts in the session representing all sides of the mobile revenue question, it is bound to be informative. Ole Obermann, Vice President, Digital Business Development, Europe, Sony BMG Seth Jackson, Managing Director, Indie Mobile Peter Vesterbacka, founder and Global Leader of Business Enablement, HP Mobile E-Services Bazaar Rob Lewis, Director, Omnifone Matt Cockett, Head of Music, O2 Steve Mayall, Founding Director, Musically, Moderator Ole Obermann was named Vice President, Digital Business Development, Europe, for Sony BMG in January, 2006. In this role Mr. Obermann is responsible for the general oversight of Sony BMG’s European digital business. Working together with the European Digital Board and the digital teams in each European territory, he leads Sony BMG’s Global Digital Business Group’s support of local digital initiatives in each territory, and drives development and execution of strategies for European digital growth and expansion. Prior to joining Sony BMG, Mr. Obermann served as Vice President & General Manager, Liquid Digital Media, where he oversaw all aspects of Liquid’s digital music commerce activities, including the operation of Walmart’s digital music store, one of the largest digital music offerings in the United States. Prior to that, he spent 3 years at Walmart.com, where he was responsible for the launch and management of the music, video, book, and video game categories. He began his career at BMG, serving as the Marketing Manager for BMG Classics between 1994 and 1998. He also has management consulting experience with McKinsey. Mr. Obermann holds an MBA from Northwestern’s Kellogg Graduate School of Management and a BA in International Relations from Colgate University. Seth Jackson is managing director of Indie Mobile, a mobile marketing and distribution agency focused on Independent record labels. With a background in mobile going back to 1999 he worked with club promoters and brands to explore the early uses of SMS marketing to youth audiences and the potential that arose with the birth of the ring-tone phenomenon. He has spent the last 6 years working within the emerging mobile music business as marketing director of award winning agency YR Media. He took over the company in a management buyout in 2005 and re-branded as Indie Mobile.