Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Three Friday, December 1 12:50 PM - 2:00 PM Track IV: Entertainment 2.0: Developing New Content for New Distribution Platforms Adam Curry, President, Podshow Networks Miles Bullough, Head of Broadcast & Development, Aardman Animations Jean de Fougerolles, CEO, Two Way TV Ben Grass, Managing Director, Pure Grass Films Jens Bachem, Managing Director, Digital Outlook Patricia Lindsay, CEO, Star Farm Productions. Michael Nutley, editor, NMA, Moderator Ben Grass, Managing Director, Pure Grass Films: Ben Grass is the Founder and Managing Director of Pure Grass Films. Established in 2005, Pure Grass Films produces, licenses and distributes short form video content for mobile phones, portable devices and the internet. Pure Grass are currently in pre-production on four short form film series, including "Make A Wish" a series of horror films that will trailer a full length feature film of the same story. Ben was formerly Director of Internet and Mobile at Sony Pictures and was charged with leading the expansion of the studio’s mobile and online entertainment activities in European markets. Prior to this he was Senior Advisor, Corporate Strategy at the BBC and a management consultant. Ben graduated from Oxford University with a degree in Modern History and holds an MBA from INSEAD. Jean de Fougerolles, CEO Two Way TV: Jean was appointed CEO of Two Way TV in July 2003; he was previously the company's commercial director. Since becoming CEO he has restructured the company and its focus, with an aggressive global strategy focused on rolling out entertaining transactional TV products in the Participation TV and Gaming spaces. The company has expanded its interactive services to include a range of mobile content, mobile-to-TV formats, and fixed odds gaming channels. Two Way TV has the most extensive client base of any UK-based interactive company with strong commercial ties to ITV, Five, the BBC, Turner Broadcasting, Jetix, Teletext, Flextech, EMAP, Sky, Virgin cable, Celador, Endemol, and many more. Jean joined Two Way TV in 1999 from MTV Europe where he was head of distribution and prior to that he was an economist based in New York. Originally from Montreal, Jean holds an MBA from INSEAD, a Master's degree in International Relations from Columbia University, and a BA Honours in Modern European History from McGill University. Jens Bachem, Managing Director, Digital Outlook: Jens is Managing Director of Digital Outlook, an award-winning online marketing and production company specializing in entertainment and media based in London. He brings a unique experience marketing and developing entertainment brands both online, on interactive TV and through traditional media. With business partner Craig Hill, he developed Digital Outlook to deliver world-class creative work to help clients promote their brands and engage their audiences online, on mobile and IPTV. Clients include Cartoon Network, Chorion, Buena Vista International, Buena Vista Home Entertainment, Xbox, Electronic Arts and Butlins. Prior to Digital Outlook, Jens worked as Creative Director at leading iTV specialist, TwoWayTV; Advertising & Sponsorship Director at AtomFilms Europe; Online Marketing Director at Foresight; and International Marketing Manager for Universal Studios & DreamWorks at CIC Video International. He is passionate about building teams of great creative, marketing and technical talent to develop and bring entertainment brands to life using today’s media.